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Spotify's direct ad sales drop €53m as biddable channels drive 9% growth
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Spotify's direct ad sales drop €53m as biddable channels drive 9% growth
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PPC Land
Spotify's direct ad sales drop €53m as biddable channels drive 9% growth
Automated channels added €91m to Spotify's Q3 ad revenue, which reached €482m on 499m free users. Can podcasts and sponsorships carry Q4 to double-digit growth?
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Meta books reserve for $25bn New Mexico penalty, quarterly filing shows
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Meta books reserve for $25bn New Mexico penalty, quarterly filing shows
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PPC Land
Meta books reserve for $25bn New Mexico penalty, quarterly filing shows
Online commerce led Meta ad growth for advertisers as AI commitments hit $454.52bn. Which costs and court dates did the October 21 earnings release leave out?
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Meta's cross-check list grew 59-fold to 799,000 US accounts by 2025
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Meta's cross-check list grew 59-fold to 799,000 US accounts by 2025
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PPC Land
Meta's cross-check list grew 59-fold to 799,000 US accounts by 2025
Special review covered 13,500 US accounts in 2020; Zuckerberg said he had not seen the list. Did Meta adopt its Oversight Board's 2022 fixes? He was not sure.
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Sandberg said 'I don't know' to 6 Facebook app-vetting gaps, video shows
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Sandberg said 'I don't know' to 6 Facebook app-vetting gaps, video shows
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PPC Land
Sandberg said 'I don't know' to 6 Facebook app-vetting gaps, video shows
Gibson Dunn's review later listed the same gaps. The New Mexico jury that watched her on September 14 found 26 Facebook statements deceptive, including her own.
New post by Search Engine Journal 🔥
Google Explains 503s, Robots.txt Limits & Bracket URLs – SEO Pulse via @sejournal, @MattGSouthern
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Google Explains 503s, Robots.txt Limits & Bracket URLs – SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
Google Explains 503s, Robots.txt Limits & Bracket URLs – SEO Pulse
Google reminds sites to use 503s during PHP patch downtime. Other updates cover robots.txt controls, bracket URLs, and JPEG XL in Google Images and Discover.
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Fubo Sports Network gains NFL draft show for its free 11 a.m. slot
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Fubo Sports Network gains NFL draft show for its free 11 a.m. slot
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PPC Land
Fubo Sports Network gains NFL draft show for its free 11 a.m. slot
NFL Stock Exchange streams Wednesdays and Saturdays at 11 a.m. ET on 12 free platforms. Hoops HQ returns too. What changes in Fubo's ad-funded sports schedule?
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Bidease hires ex-Moloco revenue leader after two years of 200%+ growth
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Bidease hires ex-Moloco revenue leader after two years of 200%+ growth
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PPC Land
Bidease hires ex-Moloco revenue leader after two years of 200%+ growth
650 million daily ad impressions, Bidease says, yet its own site still lists 170 million. Dock Kim now runs sales for mobile app buyers across three regions.
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Google tests new Featured stores ad design on mobile
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Google tests new Featured stores ad design on mobile
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Search Engine Watch
Google tests new Featured stores ad design on mobile
Google is testing a new Featured stores ad layout on mobile, moving the section below Shopping ads and adding a “More stores” button that expands the list from two or three results to five or six.
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DV360 API v5 lets you edit YouTube exclusions that were read-only
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DV360 API v5 lets you edit YouTube exclusions that were read-only
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Search Engine Watch
DV360 API v5 lets you edit YouTube exclusions that were read-only
DV360 API v5 adds editable YouTube exclusions in public beta, with new inventory IDs and Customer Match workflows moving to Google's Data Manager API.
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Google and Meta's new terms carry EU fine risk of up to 10% of sales
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Google and Meta's new terms carry EU fine risk of up to 10% of sales
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PPC Land
Google and Meta's new terms carry EU fine risk of up to 10% of sales
Meta's free cash flow was -$2.12bn in Q3 and Alphabet's -$5.9bn in Q2, yet both hold over $80bn in cash. Which EU rules do the new terms test, and how hard?
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IAB Tech Lab extends AI ad-buying standard comments to November 10
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IAB Tech Lab extends AI ad-buying standard comments to November 10
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PPC Land
IAB Tech Lab extends AI ad-buying standard comments to November 10
Window on the 71-field draft now runs 49 days, not 30, for buyers, sellers and agent builders. Machine-readable schemas still wait on what comments change.
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European publishers ask EU to halt Meta's crawling terms before Nov 20
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European publishers ask EU to halt Meta's crawling terms before Nov 20
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PPC Land
European publishers ask EU to halt Meta's crawling terms before Nov 20
Removing "train" does not exclude fine-tuning or AI grounding, publishers tell Brussels, and businesses get no right to refuse. Will the EU act by November 20?
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IAB Europe finds 86% use AI for marketing, but only 48% have ad rules
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IAB Europe finds 86% use AI for marketing, but only 48% have ad rules
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PPC Land
IAB Europe finds 86% use AI for marketing, but only 48% have ad rules
Of 50 European ad businesses surveyed, 78% name an AI governance owner and 58% expect agentic buying within a year. How far does practice really lag ambition?
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Server-side tracking still needs consent, iubenda tells marketers
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Server-side tracking still needs consent, iubenda tells marketers
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PPC Land
Server-side tracking still needs consent, iubenda tells marketers
Moving tags to a server changes where data travels, not the GDPR and ePrivacy duty to ask first, per iubenda's Oct 23 guide. Its own product is waitlisted.
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Last click shows affiliates in 12.41% of sales, not 24.92%, BVDW finds
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Last click shows affiliates in 12.41% of sales, not 24.92%, BVDW finds
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PPC Land
Last click shows affiliates in 12.41% of sales, not 24.92%, BVDW finds
Tracking data from 185 German advertisers backs the claim, as affiliate spend hit €932m in 2025. Why is the channel still judged mostly on the final click?
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Satya Nadella calls '1873' the book to be read as Microsoft spends $41bn
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Satya Nadella calls '1873' the book to be read as Microsoft spends $41bn
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PPC Land
Satya Nadella calls '1873' the book to be read as Microsoft spends $41bn
Ahamed says a third of US railroad bonds stopped paying after 1873, and that Microsoft's CEO misread his book. What does the 1870s panic say about AI debt?
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CleanYourTV gains 30,900 GitHub stars by removing Google TV home screen ads
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CleanYourTV gains 30,900 GitHub stars by removing Google TV home screen ads
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PPC Land
CleanYourTV gains 30,900 GitHub stars by removing Google TV home screen ads
Lists for 260 TV models from 77 brands name the ad and telemetry packages to switch off. What does that leave for the sellers of smart TV home screen inventory?