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GEO Is A Distraction: Here’s Where The Real Opportunity Is via @sejournal, @marie_haynes
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GEO Is A Distraction: Here’s Where The Real Opportunity Is via @sejournal, @marie_haynes
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Search Engine Journal
GEO Is A Distraction: Here’s Where The Real Opportunity Is
GA4 data from 100 sites shows ChatGPT sends just 0.62% of Google’s organic traffic. Marie Haynes argues the real opportunity is agentic search
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Google lets connected Gmail and Photos data shape ads, 5 years after pledge
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Google lets connected Gmail and Photos data shape ads, 5 years after pledge
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PPC Land
Google lets connected Gmail and Photos data shape ads, 5 years after pledge
Policy dated October 16 adds an exception to a July 2021 promise for users linking apps to Search or Gemini. Advertisers get no inbox access. What else changed?
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Gemini 4 Argon's 25 trillion tokens in 72 hours leave Google short of compute
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Gemini 4 Argon's 25 trillion tokens in 72 hours leave Google short of compute
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PPC Land
Gemini 4 Argon's 25 trillion tokens in 72 hours leave Google short of compute
Pichai puts Argon's launch demand at 3x Gemini 3, with access held to paying subscribers. Can agents unify Search and Gemini without breaking the open web?
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SCHUFA loses blanket trade secret defence at Germany's top civil court
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SCHUFA loses blanket trade secret defence at Germany's top civil court
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PPC Land
SCHUFA loses blanket trade secret defence at Germany's top civil court
Judges named six appeal courts that set the proof bar too high for consumers. Dresden must rehear four cases: how far must credit bureaus open up their scores?
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YouTube lifts custom feed limit to 3, or 8 for Premium members
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YouTube lifts custom feed limit to 3, or 8 for Premium members
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PPC Land
YouTube lifts custom feed limit to 3, or 8 for Premium members
Prompts expire after 30 days idle, and only signed-in US viewers in English get access. YouTube is still tracking the effect on creators' views and revenue.
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32 states say Character.ai sale rules block bids that would beat Disney
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32 states say Character.ai sale rules block bids that would beat Disney
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PPC Land
32 states say Character.ai sale rules block bids that would beat Disney
Bids from $15.2m to $21.7m would net the estate more yet fall below the overbid floor, states say. Will the court cut Disney's $700,000 fee on October 30, 2026?
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DAZN loses $979.7m on $3.8bn revenue in first consolidated UK accounts
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DAZN loses $979.7m on $3.8bn revenue in first consolidated UK accounts
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PPC Land
DAZN loses $979.7m on $3.8bn revenue in first consolidated UK accounts
Advertising made up 10% of DAZN Sports Media's 2025 revenue, up from 9%, while debts to sister companies hit $936.1m. Can the sports streamer reach breakeven?
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MGM+ sets November 23 premiere for four-part New Wave music docuseries
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MGM+ sets November 23 premiere for four-part New Wave music docuseries
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PPC Land
MGM+ sets November 23 premiere for four-part New Wave music docuseries
Douglas Tirola's series covers 1977 to 1987 and lists only the US on Amazon's press page. Ad-free MGM+ sits outside Prime Video's default ad-supported tier.
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Formula 1 starts selling audio ads through Consumable's 220M-user network
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Formula 1 starts selling audio ads through Consumable's 220M-user network
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PPC Land
Formula 1 starts selling audio ads through Consumable's 220M-user network
Visual Audio ads and PODiQ targeting are on sale to brands and agencies now, yet no prices, apps or launch advertisers were named. What exactly is F1 selling?
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Meta delays website-crawling terms to Nov 20 after publisher complaints
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Meta delays website-crawling terms to Nov 20 after publisher complaints
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PPC Land
Meta delays website-crawling terms to Nov 20 after publisher complaints
Self-Serve Ad Terms move three weeks too, yet Meta's UK preview page still showed 30 October that evening. Will regulators force changes before November 20?
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Meta delays its AI terms to November 20. The trust problem does not move
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Meta delays its AI terms to November 20. The trust problem does not move
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PPC Land
Meta delays its AI terms to November 20. The trust problem does not move
Meta delayed its AI crawling terms to November 20 after publisher complaints, in a week Google let Gmail data shape ads and advertisers pulled AI-edited ads.
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DAZN loses $979.7m as McDonald's ends its 32-year World Cup sponsorship
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DAZN loses $979.7m as McDonald's ends its 32-year World Cup sponsorship
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PPC Land
DAZN loses $979.7m as McDonald's ends its 32-year World Cup sponsorship
DAZN's first consolidated UK accounts show a $979.7m loss on $3.8bn of revenue, as McDonald's quits FIFA, F1 sells audio ads and Amazon widens its TNF pitch.
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Game: The ratings that matter are kept by someone outside the room
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Game: The ratings that matter are kept by someone outside the room
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PPC Land
Game: The ratings that matter are kept by someone outside the room
Sixteen terms, four groups of four. Sunday's grid is a medium one built on vocabulary that rarely changes, and one set rewards a closer look at familiar marks.
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Google Ads Search campaigns lose 50% Display budget split in February 2027
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Google Ads Search campaigns lose 50% Display budget split in February 2027
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PPC Land
Google Ads Search campaigns lose 50% Display budget split in February 2027
Display Expansion spent unused Search budget on Display under a 50% allocation set in the backend, Google now says. Who picks the split once that setup ends?
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Spotify's direct ad sales drop €53m as biddable channels drive 9% growth
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Spotify's direct ad sales drop €53m as biddable channels drive 9% growth
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PPC Land
Spotify's direct ad sales drop €53m as biddable channels drive 9% growth
Automated channels added €91m to Spotify's Q3 ad revenue, which reached €482m on 499m free users. Can podcasts and sponsorships carry Q4 to double-digit growth?
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Meta books reserve for $25bn New Mexico penalty, quarterly filing shows
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Meta books reserve for $25bn New Mexico penalty, quarterly filing shows
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PPC Land
Meta books reserve for $25bn New Mexico penalty, quarterly filing shows
Online commerce led Meta ad growth for advertisers as AI commitments hit $454.52bn. Which costs and court dates did the October 21 earnings release leave out?
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Meta's cross-check list grew 59-fold to 799,000 US accounts by 2025
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Meta's cross-check list grew 59-fold to 799,000 US accounts by 2025
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PPC Land
Meta's cross-check list grew 59-fold to 799,000 US accounts by 2025
Special review covered 13,500 US accounts in 2020; Zuckerberg said he had not seen the list. Did Meta adopt its Oversight Board's 2022 fixes? He was not sure.
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Sandberg said 'I don't know' to 6 Facebook app-vetting gaps, video shows
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Sandberg said 'I don't know' to 6 Facebook app-vetting gaps, video shows
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PPC Land
Sandberg said 'I don't know' to 6 Facebook app-vetting gaps, video shows
Gibson Dunn's review later listed the same gaps. The New Mexico jury that watched her on September 14 found 26 Facebook statements deceptive, including her own.
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Google Explains 503s, Robots.txt Limits & Bracket URLs – SEO Pulse via @sejournal, @MattGSouthern
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Google Explains 503s, Robots.txt Limits & Bracket URLs – SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
Google Explains 503s, Robots.txt Limits & Bracket URLs – SEO Pulse
Google reminds sites to use 503s during PHP patch downtime. Other updates cover robots.txt controls, bracket URLs, and JPEG XL in Google Images and Discover.
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Fubo Sports Network gains NFL draft show for its free 11 a.m. slot
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Fubo Sports Network gains NFL draft show for its free 11 a.m. slot
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PPC Land
Fubo Sports Network gains NFL draft show for its free 11 a.m. slot
NFL Stock Exchange streams Wednesdays and Saturdays at 11 a.m. ET on 12 free platforms. Hoops HQ returns too. What changes in Fubo's ad-funded sports schedule?
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Bidease hires ex-Moloco revenue leader after two years of 200%+ growth
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Bidease hires ex-Moloco revenue leader after two years of 200%+ growth
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PPC Land
Bidease hires ex-Moloco revenue leader after two years of 200%+ growth
650 million daily ad impressions, Bidease says, yet its own site still lists 170 million. Dock Kim now runs sales for mobile app buyers across three regions.