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Meta takes $9.89bn teen settlement charge as ad revenue gains 26%
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Meta takes $9.89bn teen settlement charge as ad revenue gains 26%
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PPC Land
Meta takes $9.89bn teen settlement charge as ad revenue gains 26%
US and Canada ad prices rose 23% while impressions grew 8%, raising costs for advertisers. A $73-76bn Q4 outlook tests whether that pricing holds into 2027.
New post by PPC Land 🔥
OpenAI to rewrite ChatGPT ads by default as advertisers get days to opt out
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OpenAI to rewrite ChatGPT ads by default as advertisers get days to opt out
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PPC Land
OpenAI to rewrite ChatGPT ads by default as advertisers get days to opt out
Headlines, images, landing URLs and language may change in self-serve ChatGPT ads with no per-version approval. Will advertisers see which version actually ran?
New post by PPC Land 🔥
Prime Video's Oct 12-18 chart: Love of Your Life tops films, Carrie series
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Prime Video's Oct 12-18 chart: Love of Your Life tops films, Carrie series
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PPC Land
Prime Video's Oct 12-18 chart: Love of Your Life tops films, Carrie series
Reacher spinoff Neagley ranks second, a place above Reacher, in a count of worldwide accounts. No viewer totals are given, so what can TV buyers take from it?
New post by Search Engine Journal 🔥
UpdraftPlus WordPress Plugin Security Breach Enables Backdoor Attacks via @sejournal, @martinibuster
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UpdraftPlus WordPress Plugin Security Breach Enables Backdoor Attacks via @sejournal, @martinibuster
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Search Engine Journal
UpdraftPlus WordPress Plugin Security Breach Enables Backdoor Attacks
Hackers installed backdoors on WordPress websites using stolen security keys, exposing over 3 million active installations of UpdraftPlus.
New post by PPC Land 🔥
Meta's ads with creators gain 97% to a $15bn annual run rate
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Meta's ads with creators gain 97% to a $15bn annual run rate
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PPC Land
Meta's ads with creators gain 97% to a $15bn annual run rate
Nearly 10 million advertisers used Meta's AI creative tools in Q3. Muse, set up by 10 million people, will charge businesses fees on sales. How will it work?
New post by PPC Land 🔥
PubMatic cut its excess inventory fee 80% in April, page history shows
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PubMatic cut its excess inventory fee 80% in April, page history shows
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PPC Land
PubMatic cut its excess inventory fee 80% in April, page history shows
Publishers flagged for low-quality impressions face a $0.02 CPM charge, 20 times the excess rate. What else did the October 7 policy add for supply partners?
New post by PPC Land 🔥
Game: Half the trade's jargon exists to explain what broke
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Game: Half the trade's jargon exists to explain what broke
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PPC Land
Game: Half the trade's jargon exists to explain what broke
Sixteen terms, four groups of four. Thursday's grid sits in the middle of the week's range, and its hardest set rewards anyone with a long memory.
New post by PPC Land 🔥
Meta's ad revenue gains 26% on the day a New Mexico judge fines it $25bn
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Meta's ad revenue gains 26% on the day a New Mexico judge fines it $25bn
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PPC Land
Meta's ad revenue gains 26% on the day a New Mexico judge fines it $25bn
Meta grew ad revenue 26% to $63.1bn while taking a $9.89bn teen settlement charge, hours after a New Mexico judge set a $25bn penalty with 15% annual interest.
New post by PPC Land 🔥
Substack adds three formats that let brands pay to open paywalled posts
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Substack adds three formats that let brands pay to open paywalled posts
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PPC Land
Substack adds three formats that let brands pay to open paywalled posts
Brands can fund a month of paid access for free readers or sponsor one paid post, with Kantar surveys for big campaigns. No pricing or launch date given yet.
New post by Search Engine Journal 🔥
Google CEO Sundar Pichai Views Search Absorbed Into Agentic Layer via @sejournal, @martinibuster
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Google CEO Sundar Pichai Views Search Absorbed Into Agentic Layer via @sejournal, @martinibuster
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Search Engine Journal
Google CEO Sundar Pichai Views Search Absorbed Into Agentic Layer
Google CEO Sundar Pichai says the future of Search is an agentic layer that unifies the Search and AI experiences.
New post by PPC Archives - Search Engine Watch 🔥
Reddit adds campaign forecasts and a score for ad recommendations
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Reddit adds campaign forecasts and a score for ad recommendations
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Search Engine Watch
Reddit adds campaign forecasts and a score for ad recommendations
Reddit adds campaign forecasts and an optimization score as its planner rolls out through October, with budget automation across more ad objectives.
New post by PPC Archives - Search Engine Watch 🔥
Webflow launches Campaigns to build landing pages alongside your CMS
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Webflow launches Campaigns to build landing pages alongside your CMS
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Search Engine Watch
Webflow launches Campaigns to build landing pages alongside your CMS
Webflow launches Campaigns for landing pages and ads alongside an existing CMS, with form integrations, Google Ads connections and sales reporting.
New post by PPC Land 🔥
Google AI Overviews now hit 88% of tracked commercial keywords, Semrush finds
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Google AI Overviews now hit 88% of tracked commercial keywords, Semrush finds
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PPC Land
Google AI Overviews now hit 88% of tracked commercial keywords, Semrush finds
Review keywords triggering an AI Overview jumped from 30.14% to 89.04% in 12 months. Comparison pages now share answers with Zapier, YouTube and review sites.
New post by Search Engine Journal 🔥
Google’s Illyes: Robots.txt Covers Crawling, Not AI Training via @sejournal, @MattGSouthern
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Google’s Illyes: Robots.txt Covers Crawling, Not AI Training via @sejournal, @MattGSouthern
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Search Engine Journal
Google Explains The Limit Of Robots.txt For AI Content Use
Google's new robots.txt video says the standard covers crawling, not how content gets used, and recommends percent-encoding non-English robots.txt paths.
New post by PPC Hero 🔥
AI Won’t Save You Time. Not at First. A PPC Experts AI Journey
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AI Won’t Save You Time. Not at First. A PPC Experts AI Journey
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PPC Hero
AI Won’t Save You Time. Not at First. A PPC Experts AI Journey - PPC Hero
A PPC expert shares her honest AI learning journey, why mastering AI is about progress, not speed, and why it's perfectly OK if you feel left behind right now.
New post by PPC Land 🔥
Meta Ads Manager gains 7 product-level metrics for catalog campaigns
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Meta Ads Manager gains 7 product-level metrics for catalog campaigns
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PPC Land
Meta Ads Manager gains 7 product-level metrics for catalog campaigns
Spend, clicks, views and attributed orders per product appear in catalog campaign charts, per a LinkedIn post. Meta has yet to document how they are counted.
New post by PPC Archives - Search Engine Watch 🔥
Netflix adds a conversion pixel, with Trade Desk audiences due in November
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Netflix adds a conversion pixel, with Trade Desk audiences due in November
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Search Engine Watch
Netflix adds a conversion pixel, with Trade Desk audiences due in November
Netflix adds a conversion pixel and expands its API for more than 20 event types, with Trade Desk audience targeting scheduled to begin in November.
New post by Search Engine Journal 🔥
Why Reddit Belongs In Your PR Strategy via @sejournal, @brentcsutoras
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Why Reddit Belongs In Your PR Strategy via @sejournal, @brentcsutoras
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Search Engine Journal
Why Reddit Belongs In Your PR Strategy
Build Reddit into your PR strategy to spot customer problems, offer useful responses, and track how community conversations turn into news coverage.
New post by PPC Archives - Search Engine Watch 🔥
Google tests sticky Sponsored results heading in AI Mode
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Google tests sticky Sponsored results heading in AI Mode
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Search Engine Watch
Google tests sticky Sponsored results heading in AI Mode
Google is testing a sticky “Sponsored results” heading in AI Mode that stays visible as users scroll through ads, similar to the existing design in regular search results.
New post by PPC Land 🔥
Walmart lets AI agents buy within customer-set limits such as $50 or $100
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Walmart lets AI agents buy within customer-set limits such as $50 or $100
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PPC Land
Walmart lets AI agents buy within customer-set limits such as $50 or $100
Agent Profiles arrive within a month and split agent orders from shoppers' own. Agents never see card numbers, so who answers when a bot buys the wrong thing?
New post by Search Engine Journal 🔥
Getting Indexed No Longer Means Getting Visited via @sejournal, @DuaneForrester
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Getting Indexed No Longer Means Getting Visited via @sejournal, @DuaneForrester
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Search Engine Journal
Getting Indexed No Longer Means Getting Visited
As AI answers replace the list of links, SEO shifts from earning a ranking to earning a place in the answer.