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Purchase intent needs a median 47 seconds of ad attention, Lumen finds
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Purchase intent needs a median 47 seconds of ad attention, Lumen finds
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PPC Land
Purchase intent needs a median 47 seconds of ad attention, Lumen finds
Figure comes from 270 cross-media campaigns using Amazon Ads and Cint brand lift data. With the white paper gated, how much can media buyers actually check?
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Character.ai loses 66 of its 86 staff to Disney ahead of bankruptcy sale
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Character.ai loses 66 of its 86 staff to Disney ahead of bankruptcy sale
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PPC Land
Character.ai loses 66 of its 86 staff to Disney ahead of bankruptcy sale
Ad partners pay by ACH into one SVB account while Stripe and app stores feed the rest of $59.4m in cash. Can the 18 remaining staff run the app until a sale?
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Nearly 16% of Best Buy Ads-driven sales landed at rivals, Circana finds
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Nearly 16% of Best Buy Ads-driven sales landed at rivals, Circana finds
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PPC Land
Nearly 16% of Best Buy Ads-driven sales landed at rivals, Circana finds
ROAS 79% above all other media, measured only on Best Buy's own US sales, for unnamed electronics brands. No sample, period or spend came with these claims.
New post by Search Engine Journal 🔥
Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers via @sejournal, @MattGSouthern
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Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers via @sejournal, @MattGSouthern
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Search Engine Journal
Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers
Google added Gemini 4 Argon to AI Mode for paid subscribers and opened the model to developers, enterprises, and the Gemini app.
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Clueso raises $10M for agents that record real software and edit video
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Clueso raises $10M for agents that record real software and edit video
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PPC Land
Clueso raises $10M for agents that record real software and edit video
Over 80% of the new money came from existing backers, and 1,000 firms use it, per Clueso. Can agents keep product videos current each time software changes?
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Character.ai drew one unusable offer from 28 potential buyers
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Character.ai drew one unusable offer from 28 potential buyers
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PPC Land
Character.ai drew one unusable offer from 28 potential buyers
Litigation and regulatory overhang deterred bidders, its banker says, and Disney has already paid $7.5m. Can a rival top the deal before the December 17 deadline?
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Character.ai loses $8m a month despite $2.5m in monthly ad sales
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Character.ai loses $8m a month despite $2.5m in monthly ad sales
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PPC Land
Character.ai loses $8m a month despite $2.5m in monthly ad sales
Ad revenue rose from $0.5m to $2.5m a month in 13 months while compute took 45% of costs. Can a buyer save the chatbot app before the December 17 deadline?
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EDPB says smart glasses makers can't rely on wearers to meet GDPR duties
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EDPB says smart glasses makers can't rely on wearers to meet GDPR duties
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PPC Land
EDPB says smart glasses makers can't rely on wearers to meet GDPR duties
Many bystanders never notice recording LEDs, and AI training on their images faces a hard GDPR test. What do EU regulators now expect from smart glasses makers?
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Disney keeps jury trial rights in $20m Character.ai bankruptcy sale
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Disney keeps jury trial rights in $20m Character.ai bankruptcy sale
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PPC Land
Disney keeps jury trial rights in $20m Character.ai bankruptcy sale
Skadden filed for Disney with $7.5m of its money already paid to the debtor, reserving setoff and recoupment. What could Disney still contest before Dec 17?
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Character.ai pays $4.5m a year to insure its directors before first hearing
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Character.ai pays $4.5m a year to insure its directors before first hearing
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PPC Land
Character.ai pays $4.5m a year to insure its directors before first hearing
Twelve D&O policies make up 88% of a $5.2m insurance program a Delaware judge reviews on October 14. Which items from the sale case are left off that agenda?
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Taylor Swift's Patient Zero loses 45% of YouTube views in its second week
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Taylor Swift's Patient Zero loses 45% of YouTube views in its second week
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PPC Land
Taylor Swift's Patient Zero loses 45% of YouTube views in its second week
Global views fell from 24.8M to 13.7M as a 49-week-old country song retook the US No. 1. Official videos drew a median 64% of song views - where was the rest?