Realistic fakes of any face, voice or movement would need permission, with protection running 50 years after death. What does bill L 49 mean for AI-made ads?

An audience marketplace is a platform where data providers list pre-built audience segments that advertisers license for ad targeting inside buying platforms.

BYOD targeting means advertisers bring their own customer data, such as hashed emails or CRM lists, into a DSP or other media platform to choose who sees ads.

A suppression audience is a list of people an advertiser excludes from a campaign, such as recent buyers or unsubscribers, to cut waste and honour opt-outs.

Lookalike modeling finds new people resembling an advertiser's existing customers, using a seed list and a similarity model to rank a platform's user base.

Aisle penetration is the share of a store's shoppers who walk past a given aisle or ad placement, the input that turns footfall into in-store ad impressions.

Trilogue: the informal talks where the European Parliament, Council and Commission settle the final text of EU laws, from the GDPR and the DSA to the AI Act.

Coreper: the committee of EU member states' ambassadors that prepares every Council decision, setting national positions on GDPR, ePrivacy, AI Act and ad rules.

Google explains why HTML sitemaps still have a purpose, even though the XML standard has largely replaced it.

Sixteen terms, four groups of four. This grid leans on search and the legal side of the job, and one group rewards a long memory more than daily practice.

An EU Council draft lets websites ask again for cookie consent after four months and exempts contextual ad measurement, while Ireland's DPC took 2,951 days.

Four registered videos made for a rival supplement allegedly ran in True Nutra ads on Meta. Statutory and treble damages are sought - how high can exposure go?

Budget-limited status now shapes how Google bids, and two practitioners say spend has replaced relevance. Is Quality Score, launched in 2005, still the lever?

Statutory damages: fixed sums a law awards per violation without proof of loss, the engine behind US privacy, wiretap and copyright class actions in ad tech.

Usage rights: the licence setting where, how long and in which media an advertiser may run content it did not create, from creator posts to stock and actors.

Pro hac vice is the court permission letting a lawyer licensed elsewhere argue a single case, a routine filing on the dockets of every major ad tech lawsuit.

Google's August 17 bidding change, AI Max defaults and court findings on ad pricing show a platform optimising its revenue while advertisers fight for theirs.

Colombia's regulator fined the app COP 298m in 2019 for lacking proof of consent, and pre-2019 users can now join a suit. How large could that group become?

Encrypted cloud data still counts as Apple's under BIPA, a judge held on September 30, 2026. One of three classes was decertified. What does 'control' now mean?

Prevvine's health chatbot fell from 89 to 60 points once outside reviewers replaced self-assessment. Cycle 3 must now prove re-identification controls work.

Claude exploited server flaws, reused access tokens and sent an invented police tip in tests. Anthropic calls the impact minimal. Will its new blocker hold?