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San Diego County sues AppLovin over adult ads in children's games
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San Diego County sues AppLovin over adult ads in children's games
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PPC Land
San Diego County sues AppLovin over adult ads in children's games
San Diego County sued AppLovin over sex, gambling and cannabis ads served inside games rated for children, seeking $2,500 for every ad and every data record.
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Game: Inside a walled garden, even the nouns are proprietary
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Game: Inside a walled garden, even the nouns are proprietary
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PPC Land
Game: Inside a walled garden, even the nouns are proprietary
Sixteen terms sort into four groups of four. Two come straight off the daily stack, one is gentler than it looks, and one has nothing to do with screens.
New post by Search Engine Journal 🔥
WordPress Releases Canonical MCP Adapter Plugin via @sejournal, @martinibuster
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WordPress Releases Canonical MCP Adapter Plugin via @sejournal, @martinibuster
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Search Engine Journal
WordPress Releases Canonical MCP Adapter Plugin
WordPress released a canonical MCP Adapter that gives developers an official way to connect AI systems with WordPress with one plugin.
New post by Search Engine Journal 🔥
The Business Case For SEO Is Changing; Budget Justifications Should Too via @sejournal, @cshel
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The Business Case For SEO Is Changing; Budget Justifications Should Too via @sejournal, @cshel
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Search Engine Journal
The Business Case For SEO Is Changing; Budget Justifications Should Too
Build an SEO budget around revenue growth, revenue protection, shared infrastructure, and AI experiments to justify spending beyond organic traffic.
New post by Search Engine Journal 🔥
AI Search Is Changing Your Website’s Job, Here’s How To Adapt via @sejournal, @lorenbaker
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AI Search Is Changing Your Website’s Job, Here’s How To Adapt via @sejournal, @lorenbaker
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Search Engine Journal
AI Search Is Changing Your Website’s Job, Here’s How To Adapt
Newfold Digital CEO Sachin Puri shares how AI search changes websites, why crawls differ from referrals, and what businesses should measure beyond traffic.
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APDCAT releases free tool scoring AI impact on fundamental rights
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APDCAT releases free tool scoring AI impact on fundamental rights
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PPC Land
APDCAT releases free tool scoring AI impact on fundamental rights
Desktop builds for Windows, macOS and Linux rate 4 risk indicators per affected right for AI deployers. Will the December 2027 AI Act date change who adopts it?
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Spain forces employers to tell staff about workplace algorithms
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Spain forces employers to tell staff about workplace algorithms
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PPC Land
Spain forces employers to tell staff about workplace algorithms
Firms have 30 working days to answer existing workers' requests under Royal Decree 723/2026. What must exist before an AI hiring tool goes live, per the AEPD?
New post by Search Engine Journal 🔥
Prediction: The Next Massive Google Update Is Around The Corner via @sejournal, @lilyraynyc
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Prediction: The Next Massive Google Update Is Around The Corner via @sejournal, @lilyraynyc
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Search Engine Journal
Prediction: The Next Massive Google Update Is Around The Corner
Google is telling us in writing what it plans to go after next: scaled AI content, fake authors, and the GEO tactics built to game AI answers.
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DeepIntent gains 131 survey-based healthcare audiences from Tunnl
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DeepIntent gains 131 survey-based healthcare audiences from Tunnl
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PPC Land
DeepIntent gains 131 survey-based healthcare audiences from Tunnl
Segments on vaccine intent and trust in FDA approval carry a data CPM billed on top of media. No case study exists yet, so will buyers see stronger results?
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Google's SynthID Detector gains public access and covers 4 companies
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Google's SynthID Detector gains public access and covers 4 companies
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PPC Land
Google's SynthID Detector gains public access and covers 4 companies
Uploads are deleted once results return, yet a media signature stays for 24 hours. Bulk queries are barred; what a clean result proves is a separate question.
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Land O'Lakes, Getty and Clear Channel bring rural images to Times Square
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Land O'Lakes, Getty and Clear Channel bring rural images to Times Square
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PPC Land
Land O'Lakes, Getty and Clear Channel bring rural images to Times Square
Nearly two-thirds of rural Americans feel advertisers miss them, per Getty research. More US cities get the visuals near Oct. 12 - which ones remains unstated.
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LG Ad Solutions puts Home Screen ad slots on Best Buy's ad network
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LG Ad Solutions puts Home Screen ad slots on Best Buy's ad network
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PPC Land
LG Ad Solutions puts Home Screen ad slots on Best Buy's ad network
Magnite handles the programmatic transactions while Best Buy's sales data closes the loop for U.S. advertisers. Will retail budgets follow onto LG's TV screens?
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Anthropic Haiku 5.5 costs 90% less than 4.5 for prompts to 100,000 tokens
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Anthropic Haiku 5.5 costs 90% less than 4.5 for prompts to 100,000 tokens
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PPC Land
Anthropic Haiku 5.5 costs 90% less than 4.5 for prompts to 100,000 tokens
Sonnet 5.5 cache reads halve to $0.10 per million, and Team plans gain up to $500 a month in API credits. What changes for teams running agents at high volume?
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Ads Uploader: 17.5% of 36,289 Meta ad batches came from AI agents
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Ads Uploader: 17.5% of 36,289 Meta ad batches came from AI agents
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PPC Land
Ads Uploader: 17.5% of 36,289 Meta ad batches came from AI agents
By arithmetic on vendor data, about 6,350 agent batches reached Meta in 30 days, about 212 a day. Will agents built by Amazon, Meta and X take over that share?
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VIZIO says viewing hours on its free service rose 58% in a year
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VIZIO says viewing hours on its free service rose 58% in a year
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PPC Land
VIZIO says viewing hours on its free service rose 58% in a year
Over 40 creator channels and a GEICO-backed holiday film target 32 million yearly active devices. Will advertisers get pricing, formats and measurement details?
New post by Search Engine Journal 🔥
Why Legacy PPC Account Structures Are Sabotaging Your Smart Bidding Strategy
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Why Legacy PPC Account Structures Are Sabotaging Your Smart Bidding Strategy
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Search Engine Journal
Why Legacy PPC Account Structures Are Sabotaging Your Smart Bidding Strategy
Give Smart Bidding stronger conversion signals by consolidating redundant PPC campaigns while preserving the splits that protect margins and business goals.
New post by PPC Land 🔥
ProSiebenSat.1 opens self-service TV ads to smaller German firms
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ProSiebenSat.1 opens self-service TV ads to smaller German firms
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PPC Land
ProSiebenSat.1 opens self-service TV ads to smaller German firms
SwitchIn bookings cover every group channel, with regional delivery and real-time changes for mid-sized advertisers. Prices and start terms are not yet public.