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Google Flights data puts lowest Christmas fares 56 days before departure
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Google Flights data puts lowest Christmas fares 56 days before departure
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PPC Land
Google Flights data puts lowest Christmas fares 56 days before departure
Domestic fares hit their low at 39 days out and Europe trips at 90, per five years of US data. Which holiday booking windows moved against the 2024 report?
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ChatGPT Ads gains IAS brand safety measurement in closed pilot
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ChatGPT Ads gains IAS brand safety measurement in closed pilot
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PPC Land
ChatGPT Ads gains IAS brand safety measurement in closed pilot
Reports cover three tasks for a handpicked advertiser group on OpenAI's chatbot, with no start date for wider access. Which buyers get independent checks next?
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SerpApi's AppTrail tracks app rankings across 2 stores and 3 AI sources
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SerpApi's AppTrail tracks app rankings across 2 stores and 3 AI sources
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PPC Land
SerpApi's AppTrail tracks app rankings across 2 stores and 3 AI sources
Teams get MIT-licensed code needing Python 3.11 or Docker plus a SerpApi key, with 250 free searches a month. Can self-hosted logs make AI answers measurable?
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TikTok opens ad network of nearly 400,000 apps to US advertisers
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TikTok opens ad network of nearly 400,000 apps to US advertisers
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PPC Land
TikTok opens ad network of nearly 400,000 apps to US advertisers
Advertiser MCP usage rose over 200% since launch, TikTok says, as Buy Direct checkout and Smart+ changes arrive. Most tools carry no stated start date yet.
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InMobi says Mobius reached 8.6 million Grocery Outlet shoppers in 12 days
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InMobi says Mobius reached 8.6 million Grocery Outlet shoppers in 12 days
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PPC Land
InMobi says Mobius reached 8.6 million Grocery Outlet shoppers in 12 days
CTV completion peaked at 98.7% against an 82.7% blended average, yet the release names no measurement partner. Will buyers see the audit trail it promises?
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OpenX offers PRIVO-audited private deals for children's CTV ads
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OpenX offers PRIVO-audited private deals for children's CTV ads
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PPC Land
OpenX offers PRIVO-audited private deals for children's CTV ads
State laws put the protected-minor line at 12, 15, 16 or 17, leaving brands wary of automated buying. Can outside audits settle that for connected TV supply?
New post by Search Engine Journal 🔥
Google Is Fighting SERP Tracking. AI Agents May Make It Worse via @sejournal, @martinibuster
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Google Is Fighting SERP Tracking. AI Agents May Make It Worse via @sejournal, @martinibuster
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Search Engine Journal
Google Is Fighting SERP Tracking. AI Agents May Make It Worse
Google is slamming the door on SERP tracking, but AI agents may be giving it more reason to shut down automated queries.
New post by Search Engine Journal 🔥
Google’s Mueller Says AI Crawlers Access Sitemaps & RSS In His Logs via @sejournal, @MattGSouthern
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Google’s Mueller Says AI Crawlers Access Sitemaps & RSS In His Logs via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s Mueller Says AI Crawlers Access Sitemaps & RSS In His Logs
Google's John Mueller says AI training crawlers usually don't offer sitemap submission and suggests default sitemap names or RSS feeds to help them find sites.
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OpenAI To Watermark ChatGPT Text In The EU, Opens API Opt-In via @sejournal, @MattGSouthern
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OpenAI To Watermark ChatGPT Text In The EU, Opens API Opt-In via @sejournal, @MattGSouthern
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Search Engine Journal
OpenAI To Watermark ChatGPT Text In The EU, Opens API Opt-In
OpenAI will add an invisible watermark to ChatGPT and Codex text in the EU. Its tests show editing can weaken it.
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DOJ wants AdX open to Prebid in six months, Google asks for twelve
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DOJ wants AdX open to Prebid in six months, Google asks for twelve
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PPC Land
DOJ wants AdX open to Prebid in six months, Google asks for twelve
Google and the DOJ filed rival final judgments in the ad tech case, splitting over a six or twelve month deadline to open AdX to Prebid and on monitor powers.
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T-Mobile audience segments for DOOH available only through Vistar's DSP
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T-Mobile audience segments for DOOH available only through Vistar's DSP
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PPC Land
T-Mobile audience segments for DOOH available only through Vistar's DSP
Thousands of cohorts built on consented app ownership and location signals now open to screen advertisers. Pricing, markets and measurement results go unstated.
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Xperi's ad and related revenue rises 54% to $15.0 million in Q2
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Xperi's ad and related revenue rises 54% to $15.0 million in Q2
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PPC Land
Xperi's ad and related revenue rises 54% to $15.0 million in Q2
TiVo One passed 6.3 million monthly active devices, up 70%, but cost of ad revenue ran higher at $16.2 million. Can revenue per device keep pace with reach?
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OpenAI text watermark detection drops to 17% after 25% of words change
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OpenAI text watermark detection drops to 17% after 25% of words change
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PPC Land
OpenAI text watermark detection drops to 17% after 25% of words change
About 80% of 200-token passages are caught at a 1% false-positive target. API users can opt in now; ChatGPT and Codex text in the EU is marked within weeks.
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OpenAI, Anthropic, Google and Meta face 10 proposed NYC AI bills
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OpenAI, Anthropic, Google and Meta face 10 proposed NYC AI bills
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PPC Land
OpenAI, Anthropic, Google and Meta face 10 proposed NYC AI bills
Selling an AI model without outside validation or a human shut-down switch would cost $25,000 per instance under a draft local law. Answers are still owed.