New post by PPC Land 🔥
YouTube creators in 35 markets to earn shopping commissions by year-end
Continue reading »
YouTube creators in 35 markets to earn shopping commissions by year-end
Continue reading »
PPC Land
YouTube creators in 35 markets to earn shopping commissions by year-end
Brands get a one-click code to boost creator videos, with Creator Partnerships in 20 countries among 30-plus changes. Which of them reach ad buyers before 2027?
New post by Search Engine Journal 🔥
Google AI Overviews Have More Links, But Not All Reach The Web via @sejournal, @MattGSouthern
Continue reading »
Google AI Overviews Have More Links, But Not All Reach The Web via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Google AI Overviews Have More Links, But Not All Reach The Web
Google describes several link displays inside AI Overviews with different destinations. Here's how Search Console counts them and what two September posts show.
New post by Search Engine Journal 🔥
Google Has Deployed A New AI Spam Detector Called SAFE via @sejournal, @martinibuster
Continue reading »
Google Has Deployed A New AI Spam Detector Called SAFE via @sejournal, @martinibuster
Continue reading »
Search Engine Journal
Google Has Deployed A New AI Spam Detector Called SAFE
Google published details of it's new anti-spam system designed to detect AI content. This is why it may be a part of Google's Spam Update.
New post by PPC Land 🔥
Advertisers gain nearly 100 HP PC audience segments via Magnite
Continue reading »
Advertisers gain nearly 100 HP PC audience segments via Magnite
Continue reading »
PPC Land
Advertisers gain nearly 100 HP PC audience segments via Magnite
Buyers can build targets from 1,200 PC apps and 300-plus usage attributes as SpringServe runs HP TV+ video ads. Markets, pricing and consent stay undisclosed.
New post by Search Engine Journal 🔥
AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It via @sejournal, @gregjarboe
Continue reading »
AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It via @sejournal, @gregjarboe
Continue reading »
Search Engine Journal
AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It
AI agents run on your audience data at a scale no human team can match. If that data is wrong, they spread the error faster. Three checks to run first.
New post by PPC Land 🔥
Google's September spam update gets a two-week rollout, its longest yet
Continue reading »
Google's September spam update gets a two-week rollout, its longest yet
Continue reading »
PPC Land
Google's September spam update gets a two-week rollout, its longest yet
Google's September 2026 spam update will take up to two weeks to finish, against 19.5 hours in March, while Search Console starts counting camera searches.
New post by PPC Land 🔥
Google LSA advertisers face missed-call charges from October 1
Continue reading »
Google LSA advertisers face missed-call charges from October 1
Continue reading »
PPC Land
Google LSA advertisers face missed-call charges from October 1
Unanswered calls held past 20 seconds become billable leads for local service firms. Voicemail, disputes and spam safeguards remain undefined six days out.
New post by PPC Land 🔥
Taboola's new identity tool claims up to 2.4x conversion efficiency
Continue reading »
Taboola's new identity tool claims up to 2.4x conversion efficiency
Continue reading »
PPC Land
Taboola's new identity tool claims up to 2.4x conversion efficiency
Realize buyers get intent mapping from scroll depth, ad clicks and quote starts. No baseline, sample or market is disclosed, so what does the uplift measure?
New post by PPC Land 🔥
OpenAI's David Dugan says ChatGPT ads passed a $1bn run rate
Continue reading »
OpenAI's David Dugan says ChatGPT ads passed a $1bn run rate
Continue reading »
PPC Land
OpenAI's David Dugan says ChatGPT ads passed a $1bn run rate
Advertisers went from a single US market in April to 63 listed countries by September 24. What does an $852bn valuation ask of the ad business behind it next?
New post by PPC Land 🔥
Gemini gains Adobe's Photoshop and Firefly tools on all plans
Continue reading »
Gemini gains Adobe's Photoshop and Firefly tools on all plans
Continue reading »
PPC Land
Gemini gains Adobe's Photoshop and Firefly tools on all plans
Marketers and designers can now reach Acrobat among more than 80 Adobe tools inside a single Claude plugin. What markets and data terms apply to each rollout?
New post by PPC Land 🔥
Claude gains 540% in visits with 0.46% from paid traffic, Similarweb finds
Continue reading »
Claude gains 540% in visits with 0.46% from paid traffic, Similarweb finds
Continue reading »
PPC Land
Claude gains 540% in visits with 0.46% from paid traffic, Similarweb finds
Six-month retention for new claude.ai users rose to 45% from 25% ahead of Anthropic's planned IPO. The open question is an API unit worth about 45% of revenue.
New post by PPC Land 🔥
79% of US consumers have quit after social links hit a homepage, Bitly finds
Continue reading »
79% of US consumers have quit after social links hit a homepage, Bitly finds
Continue reading »
PPC Land
79% of US consumers have quit after social links hit a homepage, Bitly finds
34% of marketers and creators admit their video links skip the product page, yet expect links to drive 39% of revenue. Can tracking survive the in-app browser?
New post by PPC Land 🔥
Budd and Blunt Rochester bill seeks one plan for $250bn of US talent spending
Continue reading »
Budd and Blunt Rochester bill seeks one plan for $250bn of US talent spending
Continue reading »
PPC Land
Budd and Blunt Rochester bill seeks one plan for $250bn of US talent spending
Labor would get 120 days to seat 18 officials and a year to write a four-year strategy for American workers. Data systems and O*NET reform are left for later.
New post by PPC Land 🔥
Self-ranked brands gain AI recommendations from 4% to 7%, Scrunch finds
Continue reading »
Self-ranked brands gain AI recommendations from 4% to 7%, Scrunch finds
Continue reading »
PPC Land
Self-ranked brands gain AI recommendations from 4% to 7%, Scrunch finds
Brand mentions in AI answers reach 39% versus 19% when a vendor's own list is cited, per 10,000 AI-cited URLs. Could naming weaker rivals hand them the win?
New post by PPC Land 🔥
Rathbones case in Acquia study links AI governance to 110% search gain
Continue reading »
Rathbones case in Acquia study links AI governance to 110% search gain
Continue reading »
PPC Land
Rathbones case in Acquia study links AI governance to 110% search gain
Wealth manager Rathbones lifted search visibility 110% in a 15-week platform migration under FCA rules, as only 41% of CMOs trust their AI governance.
New post by PPC Land 🔥
IAB Tech Lab gives industry until October 22 to weigh in on AAMP 3.0
Continue reading »
IAB Tech Lab gives industry until October 22 to weigh in on AAMP 3.0
Continue reading »
PPC Land
IAB Tech Lab gives industry until October 22 to weigh in on AAMP 3.0
OpenProposal defines 11 field headers across 71 total fields, with only 3 requiring negotiation. Comments run through a GitHub repository until the deadline.