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Broadsign wins deal for gambling-venue screen network in 14 US states
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Broadsign wins deal for gambling-venue screen network in 14 US states
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PPC Land
Broadsign wins deal for gambling-venue screen network in 14 US states
Programmatic buyers could reach Context Networks screens in 23 US TV markets via Place Exchange. How many go live, when, and at what price remains unstated.
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Only 41% of CMOs are confident their team can govern AI, Acquia finds
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Only 41% of CMOs are confident their team can govern AI, Acquia finds
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PPC Land
Only 41% of CMOs are confident their team can govern AI, Acquia finds
57% of CIOs and CTOs name themselves lead decision maker on CMS and DXP choices; CMOs split the job three ways. Which side answers when AI content goes wrong?
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Neither of ad tech's two AI agent protocols runs at scale, Adform CTO says
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Neither of ad tech's two AI agent protocols runs at scale, Adform CTO says
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PPC Land
Neither of ad tech's two AI agent protocols runs at scale, Adform CTO says
Custom SSP deal integrations take 250 to 350 days of work against 50 on a shared standard, Jochen Schlosser estimates. Will AAMP and AdCP merge, coexist or die?
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LLMs Are Time Machines That Don’t Tell You How Far You Went via @sejournal, @DuaneForrester
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LLMs Are Time Machines That Don’t Tell You How Far You Went via @sejournal, @DuaneForrester
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Search Engine Journal
LLMs Are Time Machines That Don’t Tell You How Far You Went
Speed was never the problem. The signals that told you whether an answer was any good traveled with the journey, and they don't survive the trip.
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Triton Digital wins Media Prima deal covering 5 Malaysian radio brands
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Triton Digital wins Media Prima deal covering 5 Malaysian radio brands
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PPC Land
Triton Digital wins Media Prima deal covering 5 Malaysian radio brands
Agencies are offered Media Prima's five FM streams and its Audio+ app through TAP and Triton's marketplace. No start date is set, so when will campaigns run?
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YouTube creators in 35 markets to earn shopping commissions by year-end
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YouTube creators in 35 markets to earn shopping commissions by year-end
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PPC Land
YouTube creators in 35 markets to earn shopping commissions by year-end
Brands get a one-click code to boost creator videos, with Creator Partnerships in 20 countries among 30-plus changes. Which of them reach ad buyers before 2027?
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Google AI Overviews Have More Links, But Not All Reach The Web via @sejournal, @MattGSouthern
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Google AI Overviews Have More Links, But Not All Reach The Web via @sejournal, @MattGSouthern
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Search Engine Journal
Google AI Overviews Have More Links, But Not All Reach The Web
Google describes several link displays inside AI Overviews with different destinations. Here's how Search Console counts them and what two September posts show.
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Google Has Deployed A New AI Spam Detector Called SAFE via @sejournal, @martinibuster
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Google Has Deployed A New AI Spam Detector Called SAFE via @sejournal, @martinibuster
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Search Engine Journal
Google Has Deployed A New AI Spam Detector Called SAFE
Google published details of it's new anti-spam system designed to detect AI content. This is why it may be a part of Google's Spam Update.
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Advertisers gain nearly 100 HP PC audience segments via Magnite
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Advertisers gain nearly 100 HP PC audience segments via Magnite
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PPC Land
Advertisers gain nearly 100 HP PC audience segments via Magnite
Buyers can build targets from 1,200 PC apps and 300-plus usage attributes as SpringServe runs HP TV+ video ads. Markets, pricing and consent stay undisclosed.
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AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It via @sejournal, @gregjarboe
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AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It via @sejournal, @gregjarboe
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Search Engine Journal
AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It
AI agents run on your audience data at a scale no human team can match. If that data is wrong, they spread the error faster. Three checks to run first.
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Google's September spam update gets a two-week rollout, its longest yet
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Google's September spam update gets a two-week rollout, its longest yet
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PPC Land
Google's September spam update gets a two-week rollout, its longest yet
Google's September 2026 spam update will take up to two weeks to finish, against 19.5 hours in March, while Search Console starts counting camera searches.
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Google LSA advertisers face missed-call charges from October 1
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Google LSA advertisers face missed-call charges from October 1
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PPC Land
Google LSA advertisers face missed-call charges from October 1
Unanswered calls held past 20 seconds become billable leads for local service firms. Voicemail, disputes and spam safeguards remain undefined six days out.
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Taboola's new identity tool claims up to 2.4x conversion efficiency
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Taboola's new identity tool claims up to 2.4x conversion efficiency
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PPC Land
Taboola's new identity tool claims up to 2.4x conversion efficiency
Realize buyers get intent mapping from scroll depth, ad clicks and quote starts. No baseline, sample or market is disclosed, so what does the uplift measure?
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OpenAI's David Dugan says ChatGPT ads passed a $1bn run rate
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OpenAI's David Dugan says ChatGPT ads passed a $1bn run rate
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PPC Land
OpenAI's David Dugan says ChatGPT ads passed a $1bn run rate
Advertisers went from a single US market in April to 63 listed countries by September 24. What does an $852bn valuation ask of the ad business behind it next?
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Gemini gains Adobe's Photoshop and Firefly tools on all plans
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Gemini gains Adobe's Photoshop and Firefly tools on all plans
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PPC Land
Gemini gains Adobe's Photoshop and Firefly tools on all plans
Marketers and designers can now reach Acrobat among more than 80 Adobe tools inside a single Claude plugin. What markets and data terms apply to each rollout?
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Claude gains 540% in visits with 0.46% from paid traffic, Similarweb finds
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Claude gains 540% in visits with 0.46% from paid traffic, Similarweb finds
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PPC Land
Claude gains 540% in visits with 0.46% from paid traffic, Similarweb finds
Six-month retention for new claude.ai users rose to 45% from 25% ahead of Anthropic's planned IPO. The open question is an API unit worth about 45% of revenue.