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Google faces 12-slot UK search choice screen open to AI assistants
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Google faces 12-slot UK search choice screen open to AI assistants
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PPC Land
Google faces 12-slot UK search choice screen open to AI assistants
Chrome on desktop and iOS would get a non-skippable screen and a test-drive of at least a week. Comments close on 9 October - will AI rivals win UK defaults?
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Store locators in the middle of DOOH ads cut visit intent 10%, Vistar finds
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Store locators in the middle of DOOH ads cut visit intent 10%, Vistar finds
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PPC Land
Store locators in the middle of DOOH ads cut visit intent 10%, Vistar finds
Top placement added 20% to packaged-goods purchase intent, while bottom slots lifted retail 35% and QSR 24%. Which layout works best depends on the category.
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Email marketers in Egypt face 3-year consent proof rule, PDPC checklist shows
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Email marketers in Egypt face 3-year consent proof rule, PDPC checklist shows
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PPC Land
Email marketers in Egypt face 3-year consent proof rule, PDPC checklist shows
Non-essential cookies stay off until explicit opt-in on sites serving Egypt, a 23-page regulator self-audit says. Can licensing open before the grace year ends?
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Google raises security to level 2+ for 3 types of dangerous AI capability
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Google raises security to level 2+ for 3 types of dangerous AI capability
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PPC Land
Google raises security to level 2+ for 3 types of dangerous AI capability
Gemini, the model family writing AI Max ad copy, gains tracked tiers below Google's CBRN and misalignment red lines. What must a model now clear before release?
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Gemini gains 14 third-party apps including Experian and Adobe
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Gemini gains 14 third-party apps including Experian and Adobe
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PPC Land
Gemini gains 14 third-party apps including Experian and Adobe
Squarespace, Webflow, apartments.com and SeatGeek take Google's named partners to 27 in 42 days, yet no markets, accounts or tiers are listed. Who can connect?
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59% of DTC brands in Tatari survey plan bigger Black Friday TV budgets
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59% of DTC brands in Tatari survey plan bigger Black Friday TV budgets
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PPC Land
59% of DTC brands in Tatari survey plan bigger Black Friday TV budgets
Linear TV and paid social tie at 76% among DTC holiday media priorities, and 20% name LLM platforms. How much can a sample of 41 brands tell the wider market?
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Azerion gives publishers one Improve Digital platform linked to 50+ DSPs
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Azerion gives publishers one Improve Digital platform linked to 50+ DSPs
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PPC Land
Azerion gives publishers one Improve Digital platform linked to 50+ DSPs
Prebid and oRTB publishers plug into the SSP; others hand auctions to a managed Yield team. No fees are disclosed, so how many intermediaries really drop out?
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Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now
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Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now
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Search Engine Journal
Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now
Use Amazon Marketing Cloud's five-year purchase history to refine acquisition budgets, measure customer value, and win back shoppers lost over a year ago.
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ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together via @sejournal, @hethr_campbell
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ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together via @sejournal, @hethr_campbell
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Search Engine Journal
ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together
OpenAI and Go Fish Digital explain how ChatGPT ads differ from earned AI visibility, how to audit GEO evidence, and what marketers should measure next.
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YouTube Adds Shopping Features To Ask YouTube AI Search via @sejournal, @MattGSouthern
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YouTube Adds Shopping Features To Ask YouTube AI Search via @sejournal, @MattGSouthern
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Search Engine Journal
YouTube Turns Ask YouTube AI Into A Product Discovery Surface
YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages.
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Google Native Checkout now available to more users
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Google Native Checkout now available to more users
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Search Engine Watch
Google Native Checkout now available to more users
Google's Native Checkout feature is expanding to more merchant accounts, letting users complete purchases directly through Google via UCP integration and Google Pay.
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OpenAI gains 7 Asian markets for ChatGPT ads, passing 60 countries
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OpenAI gains 7 Asian markets for ChatGPT ads, passing 60 countries
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PPC Land
OpenAI gains 7 Asian markets for ChatGPT ads, passing 60 countries
Businesses in Indonesia, Taiwan and five other markets can self-serve from day one, unlike India. OpenAI's help page lists 63 countries: when did each go live?
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CMA would put AI assistants on a 12-slot Google choice screen
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CMA would put AI assistants on a 12-slot Google choice screen
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PPC Land
CMA would put AI assistants on a 12-slot Google choice screen
The CMA's revised plan gives Android and Chrome users a 12-slot search choice screen, adds AI assistants, and requires clear attribution of publisher sources.
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Google Search Decline Steepened To 40% YoY For Publishers via @sejournal, @MattGSouthern
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Google Search Decline Steepened To 40% YoY For Publishers via @sejournal, @MattGSouthern
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Search Engine Journal
Google Search Decline Steepened To 40% YoY For Publishers
A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew.
New post by PPC Archives - Search Engine Watch 🔥
Google tests bigger Local Services Ads listings in SERP
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Google tests bigger Local Services Ads listings in SERP
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Search Engine Watch
Google tests bigger Local Services Ads listings in SERP
Google is testing larger Local Services Ads listings in search results, a change spotted by Anthony Higman that could boost visibility for local service providers.
New post by Search Engine Journal 🔥
Google Announces New Query Fan-Out Framework: R4T-Diffusion via @sejournal, @martinibuster
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Google Announces New Query Fan-Out Framework: R4T-Diffusion via @sejournal, @martinibuster
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Search Engine Journal
Google Announces New Query Fan-Out Framework: R4T-Diffusion
Google announced a faster way to generate high-quality query fan-outs that can scale to production-ready search.
New post by Search Engine Journal 🔥
Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes via @sejournal, @TaylorDanRW
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Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes via @sejournal, @TaylorDanRW
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Search Engine Journal
Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes
Block flattening can make weak AI Overview visibility look like a top ranking in Search Console, so prioritize actual visits and conversions.
New post by PPC Archives - Search Engine Watch 🔥
Bing free listing panel now showing more ads
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Bing free listing panel now showing more ads
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Search Engine Watch
Bing free listing panel now showing more ads
Bing's free listing panel is now showing more ads mixed in with organic listings, a change that could benefit advertisers but may confuse users.
New post by Search Engine Journal 🔥
Why Agencies Lose Clients In The First 90 Days (And How To Stop It)
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Why Agencies Lose Clients In The First 90 Days (And How To Stop It)
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Search Engine Journal
Why Agencies Lose Clients In The First 90 Days (And How To Stop It)
Most client churn is decided in the first 90 days. Here's a day-by-day onboarding framework built to establish trust fast and protect retention.
New post by Search Engine Journal 🔥
Google Search Console Adds Multimodal Filter For Image-Based Searches via @sejournal, @MattGSouthern
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Google Search Console Adds Multimodal Filter For Image-Based Searches via @sejournal, @MattGSouthern
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Search Engine Journal
Google Search Console Adds Multimodal Filter For Image-Based Searches
Search Console is rolling out a multimodal filter for searches that use an image, including Lens and Circle to Search. Query data isn't available for it.