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Refinery89 advertisers gain brand lift benchmarks from 60,000+ campaigns
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Refinery89 advertisers gain brand lift benchmarks from 60,000+ campaigns
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PPC Land
Refinery89 advertisers gain brand lift benchmarks from 60,000+ campaigns
In-flight surveys track four brand metrics for buyers on a boutique publisher network in Europe and LATAM. How does the offer compare with LoopMe and Upwave?
New post by PPC Land 🔥
X gives copy-link shares a feed weight of 20, against 0.5 for likes
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X gives copy-link shares a feed weight of 20, against 0.5 for likes
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PPC Land
X gives copy-link shares a feed weight of 20, against 0.5 for likes
Reports score -234 and mutes -58.8 for posts ranked in X's For You timeline, per a file posted August 13. Why does X say those ratios are routinely misread?
New post by PPC Archives - Search Engine Watch 🔥
Google tests new design for last two sponsored results
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Google tests new design for last two sponsored results
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Search Engine Watch
Google tests new design for last two sponsored results
Google is testing a distinct design for the last two sponsored results, part of its ongoing series of sponsored ad design experiments."
New post by PPC Land 🔥
EU Council draft drops unconditional opt-out from GDPR AI clause
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EU Council draft drops unconditional opt-out from GDPR AI clause
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PPC Land
EU Council draft drops unconditional opt-out from GDPR AI clause
Article 88bis names legitimate interest as a basis for AI developers' use of personal data; Germany wants it presumed. Can the balancing test survive trilogue?
New post by Search Engine Journal 🔥
Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience via @sejournal, @martinibuster
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Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience via @sejournal, @martinibuster
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Search Engine Journal
Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience
Is Google lying about AI Search? A study tracking over 1,000 users found Google sends less clicks and people dislike it.
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Streaming guide JustWatch to run its own service in 12 markets
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Streaming guide JustWatch to run its own service in 12 markets
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PPC Land
Streaming guide JustWatch to run its own service in 12 markets
Free ad-supported films, rentals and an ad-free tier arrive in October for users in the US, UK, Germany and nine other countries. Can its listings stay neutral?
New post by Search Engine Journal 🔥
How To Build Local Pages AI Systems Can Find And Trust via @sejournal, @lorenbaker
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How To Build Local Pages AI Systems Can Find And Trust via @sejournal, @lorenbaker
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Search Engine Journal
How To Build Local Pages AI Systems Can Find And Trust
Whitespark's Darren Shaw and Duda's Russ Jeffery on why local AI visibility starts with crawler access, accurate data, and pages an LLM can read.
New post by Search Engine Journal 🔥
Agentic Commerce Is Not The Next Voice Shopping, But It Is Still Unproven via @sejournal, @slobodanmanic
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Agentic Commerce Is Not The Next Voice Shopping, But It Is Still Unproven via @sejournal, @slobodanmanic
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Search Engine Journal
Agentic Commerce Is Not The Next Voice Shopping, But It Is Still Unproven
Voice shopping changed the keyboard. Agentic commerce removes the buyer from the room, and your storefront is already in by default.
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Google Lighthouse Adds Audit For AI Agent Resource Discovery via @sejournal, @MattGSouthern
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Google Lighthouse Adds Audit For AI Agent Resource Discovery via @sejournal, @MattGSouthern
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Search Engine Journal
Google Lighthouse Adds Audit For AI Agent Resource Discovery
Lighthouse 13.5 adds an audit for Agentic Resource Discovery, a proposed spec for how AI agents find tools. It's due in Chrome DevTools and PageSpeed Insights.
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Shopify CEO Warns AI ‘Slop Grenades’ Shift Work To Coworkers via @sejournal, @MattGSouthern
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Shopify CEO Warns AI ‘Slop Grenades’ Shift Work To Coworkers via @sejournal, @MattGSouthern
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Search Engine Journal
Shopify CEO Warns AI ‘Slop Grenades’ Shift Work To Coworkers
Shopify CEO Tobi Lütke says unreviewed AI output is landing on coworkers. Freelance marketplace data shows demand for AI cleanup work rising elsewhere too.
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How To Find The Sources Shaping AI Answers In Your Industry via @sejournal, @hethr_campbell
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How To Find The Sources Shaping AI Answers In Your Industry via @sejournal, @hethr_campbell
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Search Engine Journal
How To Find The Sources Shaping AI Answers In Your Industry
Map the sources shaping AI answers in your industry. Trendos explains how to audit citations, find competitor gaps, and prioritize content and outreach work.
New post by Search Engine Journal 🔥
International SEO For Publishers: How To Succeed Across Borders
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International SEO For Publishers: How To Succeed Across Borders
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Search Engine Journal
International SEO For Publishers: How To Succeed Across Borders
Many publishers underestimate the effort it requires to become truly successful in different countries and languages.
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MurphyCobb adds Amplify unit to vet AI production tech for advertisers
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MurphyCobb adds Amplify unit to vet AI production tech for advertisers
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PPC Land
MurphyCobb adds Amplify unit to vet AI production tech for advertisers
Marketers weighing digital twins, virtual production and automation get a new adviser run by ex-Hogarth's Francisco Lima. Can its neutrality claim be tested?
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Google faces €403m fine over location tracking flagged in 2018
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Google faces €403m fine over location tracking flagged in 2018
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PPC Land
Google faces €403m fine over location tracking flagged in 2018
Android users had to refuse Location History at least four times, a consumer complaint said. It never named Location Accuracy. Which claims did Dublin uphold?
New post by PPC Land 🔥
Advertisers gain 900 BCN audience segments bookable by AI prompt
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Advertisers gain 900 BCN audience segments bookable by AI prompt
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PPC Land
Advertisers gain 900 BCN audience segments bookable by AI prompt
Over 80 million consented profiles from 50-plus German domains now feed PubMatic deals built by software agents. Unknown: which DSPs can bid, at what price?