New post by Search Engine Journal 🔥
Your Brand Needs An AI Accountability Document, A School District Beat Big Tech To It via @sejournal, @gregjarboe
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Your Brand Needs An AI Accountability Document, A School District Beat Big Tech To It via @sejournal, @gregjarboe
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Search Engine Journal
Your Brand Needs An AI Accountability Document, A School District Beat Big Tech To It
Turn AI guardrails into search assets with a school district's template for indexable policies, named reviewers, and clear rules on model training.
New post by Search Engine Journal 🔥
Google Adds Local Businesses To EEA Search Result Units via @sejournal, @MattGSouthern
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Google Adds Local Businesses To EEA Search Result Units via @sejournal, @MattGSouthern
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Search Engine Journal
Google Adds Local Businesses To EEA Search Result Units
Google updated its Search documentation to add local business queries to the two result units rolled out in the EEA for directories and direct providers.
New post by Search Engine Journal 🔥
Checking A Page Is Part Of A Retrieval Pipeline For AI via @sejournal, @chrisgreenseo
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Checking A Page Is Part Of A Retrieval Pipeline For AI via @sejournal, @chrisgreenseo
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Search Engine Journal
Checking A Page Is Part Of A Retrieval Pipeline For AI
Without fixed tools to understand indexing/retrieval (Like GSC) what can we do instead.
New post by Search Engine Journal 🔥
Google Discover Test Adds Topic Overviews, Starting With Videos via @sejournal, @MattGSouthern
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Google Discover Test Adds Topic Overviews, Starting With Videos via @sejournal, @MattGSouthern
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Search Engine Journal
Google Discover Test Adds Topic Overviews, Starting With Videos
Google is testing a "Dive deeper" button in Discover that opens a short topic overview with links to related stories. The test starts with videos, Google says.
New post by PPC Land 🔥
Game: Display advertising added layers and kept the old ones
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Game: Display advertising added layers and kept the old ones
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PPC Land
Game: Display advertising added layers and kept the old ones
Sixteen terms, four groups of four. Today's grid spans four corners of the display business, and one group is much tighter than it first looks.
New post by PPC Land 🔥
Google drops free shopping listings across Europe in two days
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Google drops free shopping listings across Europe in two days
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PPC Land
Google drops free shopping listings across Europe in two days
Google dropped free shopping listings across the EEA under the DMA, Ezoic cut 25% of its display impressions, and Infillion acquired Foursquare's location data.
New post by PPC Land 🔥
Canada's Bill C-36 sets $10 million privacy fines as Parliament returns
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Canada's Bill C-36 sets $10 million privacy fines as Parliament returns
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PPC Land
Canada's Bill C-36 sets $10 million privacy fines as Parliament returns
PIPEDA would be replaced with penalties up to 3% of global revenue for advertisers holding Canadian data. A fall parliamentary session will decide the fate.
New post by PPC Land 🔥
Reform UK contract for 5.7 million small firms pledges to repeal GDPR
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Reform UK contract for 5.7 million small firms pledges to repeal GDPR
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PPC Land
Reform UK contract for 5.7 million small firms pledges to repeal GDPR
The policy paper would replace UK GDPR with New Zealand-style rules built on 13 principles instead of lawful bases. Would EU adequacy survive?
New post by PPC Land 🔥
Netflix, Amazon and YouTube form D.C. lobby as sports paywalls draw fire
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Netflix, Amazon and YouTube form D.C. lobby as sports paywalls draw fire
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PPC Land
Netflix, Amazon and YouTube form D.C. lobby as sports paywalls draw fire
TechNet, a 106-member trade group, runs SACA as Congress reviews a 1961 antitrust exemption for leagues. What changes for live-game ad inventory and pricing?
New post by PPC Land 🔥
Google Discover test button sends readers to AI overview, not publisher
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Google Discover test button sends readers to AI overview, not publisher
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PPC Land
Google Discover test button sends readers to AI overview, not publisher
Four code flags stretch the trial from YouTube summary cards to article cards, per 1492.vision's Damien Andell. Will links on Google's new screen earn clicks?
New post by Search Engine Journal 🔥
Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse via @sejournal, @MattGSouthern
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Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse
Google is testing payments for content contributing to AI answers, Mueller says AI position data is hard to report, and Cloudflare splits training from search.
New post by PPC Land 🔥
LinkedIn faces antitrust class action over Sales Navigator 10-license minimum
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LinkedIn faces antitrust class action over Sales Navigator 10-license minimum
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PPC Land
LinkedIn faces antitrust class action over Sales Navigator 10-license minimum
Sales teams lost embedded CRM profiles on February 1, 2025 unless they bought a higher tier, the complaint says. Treble damages sought; LinkedIn yet to reply.
New post by PPC Land 🔥
Investors rank brand first but 52% back marketing cuts, Whittaker says
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Investors rank brand first but 52% back marketing cuts, Whittaker says
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PPC Land
Investors rank brand first but 52% back marketing cuts, Whittaker says
89% of surveyed investors want marketing capitalised, yet IAS 38 forces it into expenses. Why do finance chiefs still treat brand as the easiest line to trim?
New post by PPC Land 🔥
Anonymizing prompts cuts OpenAI's GPT-4o mini retrieval score by 60%
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Anonymizing prompts cuts OpenAI's GPT-4o mini retrieval score by 60%
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PPC Land
Anonymizing prompts cuts OpenAI's GPT-4o mini retrieval score by 60%
Qwen2.5-72B lost 6.9 points on average across 11 benchmarks, a cost for teams feeding customer text into LLMs. Why does redaction score even worse than tags?
New post by PPC Land 🔥
Meta faces up to 250,000 euro fine per fake Finanzfluss ad after court loss
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Meta faces up to 250,000 euro fine per fake Finanzfluss ad after court loss
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PPC Land
Meta faces up to 250,000 euro fine per fake Finanzfluss ad after court loss
Frankfurt judges held that Meta's ad auction and feed ranking amount to control over content, removing hosting protection. Which ranked platforms come next?