Google is adding another layer of site measurement for quantifying how many ads users encounter and the resources they consume.

Chrome’s new CrUX metrics let advertisers and publishers measure visible ads, viewport density, CPU use and network cost—without giving the industry a definition of an acceptable ad experience.

Sixteen terms, four groups of four, pulled from four corners of the same job. One group reads as plain English until you notice who actually says it.

Chrome adds ad count, density and weight metrics to its CrUX report, giving buyers a Google-defined measure of publisher ad load, with no thresholds set yet.

CrUX, the Chrome User Experience Report, is Google's public dataset of how real Chrome users experience websites: collection, eligibility, p75 and ad metrics.

MVPD, or multichannel video programming distributor, is the US legal term for cable, satellite and telco firms that sell channel bundles and local ad time.

DMEXCO, the Digital Marketing Exposition & Conference, is a two-day trade fair held in Cologne each September. Who runs it, who exhibits, what is disputed.

A pause ad is a streaming TV unit shown after a viewer stops playback. How it is signalled in OpenRTB and VAST, sold through deals, priced and still contested.

The Chrome User Experience Report (CrUX) is Google's public dataset of real Chrome user performance data, feeding Core Web Vitals, rankings and ad metrics.

Core Web Vitals are Google's three field metrics for page loading, responsiveness and visual stability, scored from real Chrome visits at the 75th percentile.

SaWaDiKa drew 154.95M views in a week, 48.6M of them in India, where BLACKPINK's GO never charted. Week two decides whether media buyers see a run or a spike.

K-pop: South Korean pop music built by agencies that train and manage idol acts, then sell them through fandoms, platforms and brands. How the system works.

Ex-Googler Jeff Dean explains what Google learned while building Gemini and shares the thinking behind some of his biggest innovations.

Google AI Mode is now showing ad descriptions at the bottom of the page, a new addition alongside the sitelinks previously seen in this ad format.

Build a validated content workflow for AI search that turns decision gaps into original, substantiated answers instead of me-too content parity.

Bing is testing view counts within its Shopping tab results, though it's unclear how the numbers are calculated clicks or visits might offer more useful insight.

At Rethink 2026, we’re helping marketers prepare for the holiday season with new ways to connect with customers and boost ROI.

Help boost holiday sales with agentic commerce updates and product feed best practices from Google.

Explore the reasons behind rising CPC. Discover how affiliates can impact your cost per click and affect your ad performance.

Three AI warnings landed in five days. Nicholas Carr described the pattern in 2008, and it changes how you plan next quarter.