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Podcasts to take 48% of US digital audio ad spend by 2030, VAB report shows
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Podcasts to take 48% of US digital audio ad spend by 2030, VAB report shows
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PPC Land
Podcasts to take 48% of US digital audio ad spend by 2030, VAB report shows
Some 88% of weekly listeners already consume shows on video platforms, per data VAB compiled. Can measurement keep pace as streamers sign more podcast deals?
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Teads hires 2 commercial leaders after suspending 2026 guidance
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Teads hires 2 commercial leaders after suspending 2026 guidance
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PPC Land
Teads hires 2 commercial leaders after suspending 2026 guidance
Alex Underwood, formerly of Reddit, Spotify and Google, takes North America as Alena Morris joins in New York. Can a new sales bench revive enterprise growth?
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Fairing beta users gain up to 50% more attribution data from same orders
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Fairing beta users gain up to 50% more attribution data from same orders
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PPC Land
Fairing beta users gain up to 50% more attribution data from same orders
Shoppers who pick podcast, YouTube or ChatGPT get a follow-up naming the show, creator or prompt. Beta began September 10; wider release is due in January 2027.
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Riddle finds 78% of interactive content shares escape web analytics
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Riddle finds 78% of interactive content shares escape web analytics
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PPC Land
Riddle finds 78% of interactive content shares escape web analytics
Publishers embedding quizzes and polls held starters 112 seconds across 3.8 billion views, over 4x Chartbeat's average. Can owned formats offset lost search?
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Chrome puts publishers' ad loads on public record with 4 new metrics
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Chrome puts publishers' ad loads on public record with 4 new metrics
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PPC Land
Chrome puts publishers' ad loads on public record with 4 new metrics
Only sites naming an authorized seller in ads.txt are measured, at the 75th percentile of page views. No thresholds exist yet, so how will buyers use the data?
New post by Search Engine Journal 🔥
Cloudflare Lets Sites Disallow AI Training Without Blocking Googlebot via @sejournal, @MattGSouthern
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Cloudflare Lets Sites Disallow AI Training Without Blocking Googlebot via @sejournal, @MattGSouthern
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Search Engine Journal
Cloudflare Lets Sites Disallow AI Training Without Blocking Googlebot
Cloudflare's Disallow AI Training keeps mixed-use crawlers available for search. Google and Apple honor training opt-outs; Bing robots.txt support is pending.
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Google Adds New Ad Experience Metrics To CrUX Report via @sejournal, @martinibuster
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Google Adds New Ad Experience Metrics To CrUX Report via @sejournal, @martinibuster
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Search Engine Journal
Google Adds New Ad Experience Metrics To CrUX Report
Google is adding another layer of site measurement for quantifying how many ads users encounter and the resources they consume.
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Google makes publisher ad load visible in Chrome’s real-user data
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Google makes publisher ad load visible in Chrome’s real-user data
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Search Engine Watch
Google makes publisher ad load visible in Chrome’s real-user data
Chrome’s new CrUX metrics let advertisers and publishers measure visible ads, viewport density, CPU use and network cost—without giving the industry a definition of an acceptable ad experience.
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Game: Marketing keeps absorbing other trades' vocabularies
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Game: Marketing keeps absorbing other trades' vocabularies
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PPC Land
Game: Marketing keeps absorbing other trades' vocabularies
Sixteen terms, four groups of four, pulled from four corners of the same job. One group reads as plain English until you notice who actually says it.
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Chrome now measures ad load on every website and publishes the data
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Chrome now measures ad load on every website and publishes the data
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PPC Land
Chrome now measures ad load on every website and publishes the data
Chrome adds ad count, density and weight metrics to its CrUX report, giving buyers a Google-defined measure of publisher ad load, with no thresholds set yet.
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Shakira loses YouTube's global No. 1 to LISA after 15 weeks
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Shakira loses YouTube's global No. 1 to LISA after 15 weeks
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PPC Land
Shakira loses YouTube's global No. 1 to LISA after 15 weeks
SaWaDiKa drew 154.95M views in a week, 48.6M of them in India, where BLACKPINK's GO never charted. Week two decides whether media buyers see a run or a spike.
New post by Search Engine Journal 🔥
Ex-Googler Jeff Dean Explains Design Choices Behind Gemini via @sejournal, @martinibuster
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Ex-Googler Jeff Dean Explains Design Choices Behind Gemini via @sejournal, @martinibuster
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Search Engine Journal
Ex-Googler Jeff Dean Explains Design Choices Behind Gemini
Ex-Googler Jeff Dean explains what Google learned while building Gemini and shares the thinking behind some of his biggest innovations.
New post by PPC Archives - Search Engine Watch 🔥
Google AI Mode now showing descriptions for ads
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Google AI Mode now showing descriptions for ads
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Search Engine Watch
Google AI Mode now showing descriptions for ads
Google AI Mode is now showing ad descriptions at the bottom of the page, a new addition alongside the sitelinks previously seen in this ad format.