Automattic confirms Matt Mullenweg is back in charge. Questions remain about what exactly happened and who wrote the confirmation.

Sixteen terms in four groups of four, pulled from corners of the job that rarely share a meeting. Two of these groups look more alike than they are.

Ninth Circuit vacated Amazon's injunction against Perplexity's Comet agent, ruling the user does the accessing, as Google starts paying publishers per AI use.

Agencies can downgrade 25% of eligible listings from 1 January 2027; sponsorship money no longer buys tier commitments. Rivals get a listing-by-listing shot.

ACCC is Australia's competition and consumer regulator, the agency behind the ad tech inquiry, the news bargaining code and Australian advertising enforcement.

A vertical listings portal is a single-category index of other people's inventory, sold back to the sellers. How its fees, its feeds and the search units work.

Google is testing a new ad format within AI Mode that appears directly between content — a design not previously documented among other recent AI Mode ad tests.

Learn how local marketers can connect AI discovery to leads using citations, call attribution, prompt libraries, and customer conversation data today.

Google appears to have briefly tested letting users hide sponsored results within the Shopping tab, a feature previously limited to the main search results tab.

AI is coming to ChatGPT ads in the form of a new Text Customization feature, which can personalize headline and description text.

Avoid programmatic's accounting mistake by tracking AI marketing's hidden rework and maintenance hours before automation crowds out long-term strategy.

Google is testing a Search Console pilot that pays publishers when their content contributes to Gemini, AI Overviews, and AI Mode answers.

Case study: a published account of one campaign or deployment and the results claimed for it. How the format is built, who measures it, and why it is contested.

An ebook is a book-length text distributed as a digital file. In marketing it also names the long-form document companies trade for a reader's contact record.

Whitepaper: a long-form document an organisation publishes to frame a problem and argue a position. How trade bodies and vendors write, gate and use them today.

A webinar is a scheduled online presentation to a registered audience. How the roles, registration data, engagement telemetry and attendance benchmarks work.

Signals from 185 EHR integrations and 2,000 medical publishers now fire pharma ad bids across all three channels. Does claims-based planning still hold budget?

Snack packs, first aid kits and multi-brand gift sets risk deactivation from January 11, 2027. Books, video games and gift cards join the newly eligible list.

Receipt validation and SKU-level data now reach shoppers inside AI assistants, with an MCP server for loyalty marketing. Can enrollment survive the chat window?

Seats for the October 30 Bengaluru event go by application, not first come, and registration shuts October 15. No stream, no recording. Who gets in, and when?