Google's John Mueller acknowledges that Search Console's AI search reporting falls short in providing the position data SEOs need.

Complaint names LiveRamp, Experian, Acxiom, DV360 and The Trade Desk as data recipients. Second US state action in four months. What changes for CTV buyers?

Twelve CSS firms handling 74% of third-party clicks in the EEA wrote to Brussels on 8 September. Does the 25 September deadline leave room for live testing?

Product listing ads are adverts built by the platform from a merchant's product record, showing image, price and shop name. How they work and who controls them.

Comparison shopping service: the intermediary a merchant must use to place Google Shopping ads across 21 European countries, created by a 2017 antitrust ruling.

Weekly one-page LinkedIn posts follow a ranking of 100 names by follower count, 79.1K at the top and 1.4K at the bottom. Can recognition move past raw reach?

Practitioner: the person who operates advertising systems rather than builds or sells them. Where the label came from, who qualifies, and why it decides things.

Follower count is the number of accounts subscribed to a profile's posts. How platforms calculate the figure, where it gates access, and why buyers discount it.

Master services agreement: the umbrella contract governing advertiser, agency and vendor relationships. What it contains, who audits it, and where it breaks.

German buyers can now push best for planning survey segments into Hawk as map polygons averaging 500 households. Whether rivals match the grid remains open.

Nineteen languages and five Footballco titles sit inside a renewal begun in 2023, and header bidding now runs beside Feed. What does the pairing pay publishers?

Header bidding lets publishers offer one impression to several exchanges at once, before the ad server decides. Its mechanics, origins, numbers and disputes.

Ex-TAC gross profit is revenue less payments to publishers, the non-GAAP measure ad tech companies report in place of gross profit. How it is built, and why.

A supply path is the route a bid request takes from an ad slot to a buying platform. How the intermediaries are recorded, what hops cost and why routes differ.

Revenue per session is total revenue divided by visits, the yield metric that prices a reader rather than an ad slot. Formulas, history, limits and disputes.

Geomarketing is the use of spatial data to plan and target marketing, tying company records to map units. How the grids, catchments and bid geography work.

microm is the German geomarketing company whose proprietary PLZ-8 grid splits the country into about 83,000 cells of 500 households for cookie-free targeting.

Radius targeting draws a circle around a point and serves ads only inside it. How the shape is defined, which signals place a device, and where it breaks down.

A polygon is the closed map shape that sets a targeting or measurement boundary in advertising. How the outlines get drawn, matched to a device and regulated.

IP geolocation infers where a device sits from its internet address. How the databases are built, where the estimate enters a bid request, and why it fails.

Ninth Circuit ruled the user, not Perplexity, accesses a site through an AI agent. Retailers and publishers now face agent traffic no statute lets them bar.