A lookback window is the period before a conversion in which an earlier ad interaction can still take credit. How platforms set it, cap it, and fight over it.

A holdout study withholds a campaign from a randomised control group so its outcomes become a baseline. How the design works, what it costs and where it breaks.

Trustworthy Accountability Group is the ad industry body that certifies companies against fraud, malvertising and brand safety standards and issues TAG-IDs.

Coalition for Better Ads is the body whose Better Ads Standards define which ad formats Chrome filters. How the research, the thresholds and enforcement work.

The SupplyChain object is the OpenRTB structure that lists every intermediary paid as a bid request moves from the publisher to the buyer, hop by ordered hop.

Meridian is Google's open-source Bayesian marketing mix model, estimating how much each media channel contributed to sales using aggregated, geo-level data.

Sixteen terms, four groups, one grid. Half of this vocabulary belongs to people who never open a bidding tool, which is exactly what makes it hard.

OpenAI and Microsoft moved for summary judgment on September 4 in the 10.8 million-article copyright case, citing 24 verbatim outputs in 20 million chat logs.

Hill curves are the function marketing mix models use to describe diminishing returns on media spend. How the two parameters work, and where the shape fails.

Toy Story 5 drew $1.1 billion of it, and five of seven fall titles are re-releases or documentaries. What does that leave cinema advertisers to plan around?

Private metric excludes payouts, so AdSense still runs on engaged views, and a two-day lag deflates every rolling date range. Which number wins a brand pitch?

Developers get 44.1 kHz stereo output and image prompts through a public preview opened September 3. Every track ships with a SynthID watermark. Who checks it?

More than a third of live translation sessions now run past five minutes, and only Android can keep them going with the screen off. When does iOS follow suit?

SynthID is Google DeepMind's imperceptible watermark for AI-generated media. How the encoder and decoder work, what it marks, and where detection breaks down.

Language targeting restricts or ranks ad delivery by the language a person is judged to read, using browser settings, account preferences and inferred signals.

Addressable reach is the share of a target audience a buyer can identify and serve. How the figure is built, why it shrinks, and where the numbers conflict.

Whip-around is a live sports programme that cuts between simultaneous games in progress, carrying viewers to key moments instead of any single match end to end.

Statistical modelling estimates advertising figures nobody observed, from data somebody did. How modelled conversions, panel projection and mix models work.

The Amazon Influencer Program pays approved creators from two separate commission tables: one for traffic they send, and one for content Amazon places itself.

Play-by-play is the sequential record of every event in a game, spoken or machine readable. How the data feed became an advertising trigger for live sport.

Premium large format is the cinema trade's label for oversized upgraded auditoriums sold at a ticket surcharge, from IMAX and Dolby Cinema to in-house brands.