Google Ads MCP connectors now let agents pause campaigns and draft client emails outside the UI, but 2012's Scripts era shows what happens without guardrails.

YouTube's Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once.

Google Search Console AI reports went global on August 31, showing impressions in AI Overviews and AI Mode but withholding click and query data for publishers.

Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages.

Entity SEO is as close to GEO as it’s possible to get without selling yourself to the proverbial devil. Here’s how I think you should approach it.

In this Ads Decoded episode, we discuss how to assess marketing campaigns with attribution, incrementality, and media mix models.

Microsoft Edge escapes the browser choice screen Chrome and Safari carry, after judges accepted its Blink dependency. An appeal to the Court of Justice remains.

Ranking weights shift by device and by moment, Todd Beaupre told creators, and no single metric decides alone. So what can a sponsor now price a deal against?

Costs fall up to 66% and accuracy rises 7% at best across three Flash models. Frame-level video analysis gets cheaper as advertisers face content-scan rules.

Structural relief is dead in Virginia: no AdX sale, no open-sourced DFP auction logic. Publishers wait on a sealed opinion and a 30-day final judgment deadline.

Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach?

Co-viewing is the presence of more than one person at a screen when an ad plays. Device-based counting misses it, so TV currencies estimate it with models.

Get a full list of Google Ads experiment and test ideas you can try no matter where your business's strategy currently stands.

Monetisation status, channel location and publish timing also carry no ranking weight, per a German FAQ. Three external factors are named. Which ones matter?

Same-account sign-in now links phone and TV, letting viewers like, comment and subscribe mid-playback. Media buyers gain a cross-device signal nobody counts.

Made for kids is a YouTube audience setting marking a video or channel as child-directed under COPPA, disabling personalised ads and most interactive features.

Device graph is a database linking identifiers of devices thought to belong to one person or home, used for cross-device capping, targeting and measurement.

Every AI audit adds another acronym to your roadmap. Knowledge architecture is the capability that makes the next one a publishing decision.

Sixteen terms, four groups, and no help from the labels. Three of them sit in different corners of the trade, and the fourth hides in plain sight.

Comparing prices reached 49% while 36% now start shopping in search or AI tools. The same May fieldwork already ran in June, so what does this second cut add?

Wednesday releases span six formats, with a free starter set for non-subscribers. Games ranks beside news and sports on engagement, but no ad detail is given.