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Microsoft Advertising Rolls Out AI Max Globally via @sejournal, @brookeosmundson
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Microsoft Advertising Rolls Out AI Max Globally via @sejournal, @brookeosmundson
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Search Engine Journal
Microsoft Advertising Rolls Out AI Max Globally
Microsoft Advertising is rolling out AI Max globally, bringing expanded Search matching, text customization, URL expansion and new advertiser controls to Search campaigns.
New post by PPC Land 🔥
Students who use AI for homework lose 20% of their exam scores
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Students who use AI for homework lose 20% of their exam scores
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PPC Land
Students who use AI for homework lose 20% of their exam scores
Homework scores rose 18% and completion time fell from 64 to 45 minutes across 26,811 Chinese pupils. What happens when output stops signalling capability?
New post by PPC Land 🔥
Retailers face FTC enforcement over undisclosed personalized pricing
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Retailers face FTC enforcement over undisclosed personalized pricing
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PPC Land
Retailers face FTC enforcement over undisclosed personalized pricing
Comment window runs 30 days from Federal Register publication after a 2-0 vote. Seven scenarios mark where retailer data crosses into unfair pricing claims.
New post by PPC Land 🔥
Microsoft Clarity publishes five MCP query patterns for behavioral analytics
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Microsoft Clarity publishes five MCP query patterns for behavioral analytics
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PPC Land
Microsoft Clarity publishes five MCP query patterns for behavioral analytics
Five prompt patterns cover scroll depth, negative signals and trend shifts across sessions and regions, still bound by Clarity's daily export request limits.
New post by PPC Land 🔥
ChatGPT Ads gains view-through conversions with a fixed 1-day window
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ChatGPT Ads gains view-through conversions with a fixed 1-day window
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PPC Land
ChatGPT Ads gains view-through conversions with a fixed 1-day window
Ads Manager surfaces VTA (1d) as a standalone column, excluded from CPA, bidding and billing. Availability stays account-gated, and clicks still take credit.
New post by PPC Land 🔥
Taboola gains NBC News display ads in first deal beyond native
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Taboola gains NBC News display ads in first deal beyond native
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PPC Land
Taboola gains NBC News display ads in first deal beyond native
Realize will power programmatic display on NBCNews.com and TODAY.com, two properties tied to Taboola by native ads since 2014. What changes for open web buyers?
New post by Search Engine Journal 🔥
Why Reddit’s ChatGPT Citation Drop Isn’t Fully Explained via @sejournal, @MattGSouthern
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Why Reddit’s ChatGPT Citation Drop Isn’t Fully Explained via @sejournal, @MattGSouthern
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Search Engine Journal
Why Reddit’s ChatGPT Citation Drop Isn’t Fully Explained
New Promptwatch data shows a sharp drop in Reddit's ChatGPT Search citations this month. The commonly cited explanation doesn't fully establish what caused it.
New post by Search Engine Land 🔥
Business websites dominate Gemini local AI search citations: Study
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Business websites dominate Gemini local AI search citations: Study
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Search Engine Land
Business websites dominate Gemini local AI search citations: Study
A study of 14,472 AI citations found business websites led Gemini's local results, but repeated searches rarely returned the same sources.
New post by Search Engine Land 🔥
Microsoft Advertising rolls out AI Max globally for Search campaigns
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Microsoft Advertising rolls out AI Max globally for Search campaigns
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Search Engine Land
Microsoft Advertising rolls out AI Max globally for Search campaigns
Microsoft is rolling out AI Max globally, bringing AI targeting, creative and landing page optimization to Search campaigns.
New post by PPC Land 🔥
AI ad labels cut clicks 31.5% as IAB issues disclosure framework
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AI ad labels cut clicks 31.5% as IAB issues disclosure framework
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PPC Land
AI ad labels cut clicks 31.5% as IAB issues disclosure framework
AI ad labels cut click-through 31.5% in NYU Stern tests as the IAB sets disclosure rules, agentic buying reaches audio and the FTC targets personalized pricing.
New post by PPC Land 🔥
Deutsche Bahn sets a 5-day notice rule for press filming inside its trains
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Deutsche Bahn sets a 5-day notice rule for press filming inside its trains
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PPC Land
Deutsche Bahn sets a 5-day notice rule for press filming inside its trains
Employees clear a separate stack: image-rights consent, works council rules, an employer ban. One rail creator with 68,700 subscribers has stopped filming.
New post by PPC Land 🔥
Amazon Prime Air targets 500 US towns by end of 2026, up from 11 sites
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Amazon Prime Air targets 500 US towns by end of 2026, up from 11 sites
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PPC Land
Amazon Prime Air targets 500 US towns by end of 2026, up from 11 sites
Each drone site covers about 175 square miles, and 60% of top-selling items qualify at under 5 pounds. What the sixfold target leaves undisclosed matters most.