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Solar firm loses GDPR fight over Schufa checks run before site visits
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Solar firm loses GDPR fight over Schufa checks run before site visits
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PPC Land
Solar firm loses GDPR fight over Schufa checks run before site visits
Judgment 42 K 56/25 hit a lead funnel that scored prospects before the first site visit. Judges backed the regulator on substance but not on its wording claim.
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Amazon Sponsored Products campaigns gain creator placements on August 10
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Amazon Sponsored Products campaigns gain creator placements on August 10
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PPC Land
Amazon Sponsored Products campaigns gain creator placements on August 10
Existing campaigns enroll automatically at current bids and budgets, while creators pick which products they feature. What does that do to ACoS and margins?
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Disney supply gains BrightLine interactive ads with 33% recall lift claim
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Disney supply gains BrightLine interactive ads with 33% recall lift claim
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PPC Land
Disney supply gains BrightLine interactive ads with 33% recall lift claim
Managed and self-service buyers in the US can activate the formats via PMP and guaranteed deals through DRAX. What the vendor recall numbers leave unmeasured.
New post by Search Engine Journal 🔥
Reddit CEO Intends To Show More Reviews And Recommendations via @sejournal, @martinibuster
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Reddit CEO Intends To Show More Reviews And Recommendations via @sejournal, @martinibuster
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Search Engine Journal
Reddit CEO Intends To Show More Reviews And Recommendations
Reddit CEO Steve Huffman revealed the platform's intent to show more evergreen content like recommendations and reviews.
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Zeta's full AI adopters are 20% of customers and 70% of revenue
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Zeta's full AI adopters are 20% of customers and 70% of revenue
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PPC Land
Zeta's full AI adopters are 20% of customers and 70% of revenue
Revenue reached $443 million, up 44%, and free cash flow guidance rose $20.3 million for 2026. Whether rivals copy the AI disclosure remains the open question.
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Pinterest Europe ad growth drops to 12% after regulators hit Asian sellers
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Pinterest Europe ad growth drops to 12% after regulators hit Asian sellers
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PPC Land
Pinterest Europe ad growth drops to 12% after regulators hit Asian sellers
Constant currency Europe growth fell to 7% while global ad pricing rose just 1%, softening the auction for buyers. Q3 guidance of 13% to 15% extends the drag.
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Meta puts AI ahead of support tickets for developers by mid-September
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Meta puts AI ahead of support tickets for developers by mid-September
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PPC Land
Meta puts AI ahead of support tickets for developers by mid-September
Assistant now fields app review, business verification and API permission queries in plain language. Meta claims approval-rate gains but publishes no figures.
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Amazon puts Sponsored Products into creator hands on August 10
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Amazon puts Sponsored Products into creator hands on August 10
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PPC Land
Amazon puts Sponsored Products into creator hands on August 10
Amazon extends Sponsored Products into creator content on August 10, enrolling live campaigns at current bids while creators pick which products they feature.
New post by Search Engine Journal 🔥
Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI via @sejournal, @brentcsutoras
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Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI via @sejournal, @brentcsutoras
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Search Engine Journal
Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI
Search gave Reddit reach. Q2 showed the plan to convert that reach into daily use, and why marketers need more than visits.
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AI Visibility Measurement: What To Track & What To Ignore
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AI Visibility Measurement: What To Track & What To Ignore
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Search Engine Journal
AI Visibility Measurement: What To Track & What To Ignore
Track prompts, cross-model visibility, and self-reported attribution instead of citations and referral traffic, where 80-90% of AI leads get mislabeled organic.
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Blogger owners face 89-day deletion clock as Google malware flags misfire
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Blogger owners face 89-day deletion clock as Google malware flags misfire
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PPC Land
Blogger owners face 89-day deletion clock as Google malware flags misfire
Sites running 12 to 18 years were locked under a malware policy on August 4, with restorations starting a day later. How many blogs were hit remains unknown.
New post by PPC Hero 🔥
The Averages Illusion – Why Your Account Average Lies to You
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The Averages Illusion – Why Your Account Average Lies to You
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PPC Hero
The Averages Illusion - Why Your Account Average Lies to You - PPC Hero
A healthy-looking $60K/month account was feeding half its budget to junk conversions. How blended averages lie to you, and the segment that shows the truth.
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Reddit loses search traffic as Google denies any ranking preference
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Reddit loses search traffic as Google denies any ranking preference
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PPC Land
Reddit loses search traffic as Google denies any ranking preference
Jennifer Kutz says Google AI features target no single platform, days after Reddit stock fell 12.49% on referral fears. But does a $60m data deal test that?
New post by Search Engine Journal 🔥
Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates via @sejournal, @brookeosmundson
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Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates via @sejournal, @brookeosmundson
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Search Engine Journal
Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates
Microsoft Advertising expands AI Visibility, Performance Max testing, and Ad Preview Hub with new reporting, experimentation, and creative review capabilities.
New post by Search Engine Journal 🔥
When AI Takes The Click, Click Worthiness Should Guide Your Strategy via @sejournal, @billhunt
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When AI Takes The Click, Click Worthiness Should Guide Your Strategy via @sejournal, @billhunt
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Search Engine Journal
When AI Takes The Click, Click Worthiness Should Guide Your Strategy
AI answers now end most search journeys before a click. Click Worthiness is a planning model for deciding where continued engagement still creates value.
New post by PPC Land 🔥
Brave Search gains a spot on Chrome's engine list at 2.46 billion queries
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Brave Search gains a spot on Chrome's engine list at 2.46 billion queries
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PPC Land
Brave Search gains a spot on Chrome's engine list at 2.46 billion queries
Browser hit 122.55 million monthly users in July, up 1.3% on June, with 51 million daily. Whether a listing shifts a browser holding 1% of traffic is untested.
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53% of holiday shoppers will buy only from last year's stores, Optimove finds
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53% of holiday shoppers will buy only from last year's stores, Optimove finds
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PPC Land
53% of holiday shoppers will buy only from last year's stores, Optimove finds
Seventy-two percent now consult ChatGPT, Claude or Gemini for gift ideas, and 55% plan bigger budgets. Privacy remains the main barrier to wider AI adoption.
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Google says targets become the efficiency lever in budget-capped campaigns
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Google says targets become the efficiency lever in budget-capped campaigns
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PPC Land
Google says targets become the efficiency lever in budget-capped campaigns
Smec's Mike Ryan calls August 17 no cliff and allows 30 to 60 days to read results, hours before Google posted its FAQ. Which auctions do campaigns enter next?
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New York Times digital ad revenue gains 20.7% to $114 million in Q2
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New York Times digital ad revenue gains 20.7% to $114 million in Q2
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PPC Land
New York Times digital ad revenue gains 20.7% to $114 million in Q2
Marketer demand beat guidance again as print ads fell 11.1% to $35.2 million. Adjusted costs grew 10%. Q3 guidance points to slower mid-to-high-teens growth.