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Amazon Left US Google Shopping A Year Ago & Never Came Back via @sejournal, @brookeosmundson
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Amazon Left US Google Shopping A Year Ago & Never Came Back via @sejournal, @brookeosmundson
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Search Engine Journal
Amazon Left US Google Shopping A Year Ago & Never Came Back
Amazon's US Google Shopping impression share has been 0% for a year. What the auction data shows about CPCs, rivals, and incrementality testing.
New post by PPC Land 🔥
Apple drops iPhone Upgrade Program for Klarna leases from $17.99
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Apple drops iPhone Upgrade Program for Klarna leases from $17.99
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PPC Land
Apple drops iPhone Upgrade Program for Klarna leases from $17.99
Klarna Inc. is the lessor, not Apple, and seven models including iPhone 16 are excluded. Existing Upgrade Program members must switch. What does 24 months cost?
New post by PPC Land 🔥
YouTube gains 0.4 points to 13.8% of US TV as cable drops to 20.4%
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YouTube gains 0.4 points to 13.8% of US TV as cable drops to 20.4%
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PPC Land
YouTube gains 0.4 points to 13.8% of US TV as cable drops to 20.4%
Prime Video hit a platform-best 4.5% share as streaming took 48.6% of US viewing. Nielsen still keeps Gauge data outside the currency ratings buyers trade.
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Why Data Integrity Is The New Technical SEO: From Crawling To Trust via @sejournal, @alexmoss
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Why Data Integrity Is The New Technical SEO: From Crawling To Trust via @sejournal, @alexmoss
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Search Engine Journal
Why Data Integrity Is The New Technical SEO: From Crawling To Trust
No consortium is coming to crown a standard like sitemaps or schema.org. Here's a practical order for hedging your bets.
New post by PPC Land 🔥
Yelp Host adds OpenTable as call volume gains 38% a month since launch
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Yelp Host adds OpenTable as call volume gains 38% a month since launch
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PPC Land
Yelp Host adds OpenTable as call volume gains 38% a month since launch
Counter-service restaurants get voice ordering piped into Toast, Square and Clover tills at $249 a month, with zero commission. Can delivery apps match that?
New post by Search Engine Journal 🔥
Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web via @sejournal, @slobodanmanic
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Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web via @sejournal, @slobodanmanic
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Search Engine Journal
Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web
A judge tossed Google's DMCA claims against SerpApi, ruling anti-bot walls guarding ad revenue aren't copyright protection, and your site sits on the same.
New post by PPC Land 🔥
AI slop wins premium grades 70% of the time, TAG and ANA analysis finds
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AI slop wins premium grades 70% of the time, TAG and ANA analysis finds
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PPC Land
AI slop wins premium grades 70% of the time, TAG and ANA analysis finds
Slop inventory posts a 0.05% invalid traffic rate against 0.32% for clean supply and commands a $7.08 TrueCPM. Verification metrics now flag the wrong risk.
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RedCircle turns AI on programmatic ads after cutting read errors 75%
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RedCircle turns AI on programmatic ads after cutting read errors 75%
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PPC Land
RedCircle turns AI on programmatic ads after cutting read errors 75%
Sex toy creative arrived tagged Shopping and political ads dodged category blocks. Publishers gain automatic checks in seconds, but only on one host platform.
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Meta faces 3% turnover fines in 5 days as it signs EU AI content code
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Meta faces 3% turnover fines in 5 days as it signs EU AI content code
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PPC Land
Meta faces 3% turnover fines in 5 days as it signs EU AI content code
Markus Reinisch confirmed the signature 6 days after the EU presumption deadline, reversing a 2025 refusal. Who now carries the visible labelling duty on ads?
New post by Search Engine Journal 🔥
Heavily AI-Flagged Pages Still Rank Across Google’s Top 10 via @sejournal, @MattGSouthern
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Heavily AI-Flagged Pages Still Rank Across Google’s Top 10 via @sejournal, @MattGSouthern
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Search Engine Journal
Google Search Results Still Rank Heavily AI-Flagged Pages
Data ties higher AI detector scores to lower positions and to fewer pages in Google's index, though heavily flagged pages still rank in top 10.
New post by PPC Land 🔥
Amazon's search bar loses to chat as 75% think about shopping weekly
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Amazon's search bar loses to chat as 75% think about shopping weekly
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PPC Land
Amazon's search bar loses to chat as 75% think about shopping weekly
Uber sells Bunnings lawnmowers in under 30 minutes and Criteo ties basket-size gains to feed depth. Sydney panel maps where retail media growth moves next.
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Google lets some PMax advertisers switch off search partners and display
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Google lets some PMax advertisers switch off search partners and display
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PPC Land
Google lets some PMax advertisers switch off search partners and display
Performance Max advertisers in a limited Google alpha can now exclude search partners and display, while household income exclusions surfaced on July 27, 2026.
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Chemist Warehouse gains 220% more AI Overview appearances in a quarter
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Chemist Warehouse gains 220% more AI Overview appearances in a quarter
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PPC Land
Chemist Warehouse gains 220% more AI Overview appearances in a quarter
News Australia drove a 46% rise in retailer brand mentions across ChatGPT and Google AI Mode in five months, yet no framework links those citations to sales.
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IAB Australia: retail media faces metrics gap as 60% of buyers lift spend
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IAB Australia: retail media faces metrics gap as 60% of buyers lift spend
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PPC Land
IAB Australia: retail media faces metrics gap as 60% of buyers lift spend
Only 22% of retail media networks rate their own offering advanced, and 56% of buyers keep trade and media budgets apart. Can standard metrics unlock growth?
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Retail media's $2bn Australian market faces measurement gap, IAB summit told
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Retail media's $2bn Australian market faces measurement gap, IAB summit told
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PPC Land
Retail media's $2bn Australian market faces measurement gap, IAB summit told
Seven in 10 advertisers plan to raise retail media budgets, yet 85% of Australian sales still occur in store. Proof of incrementality now sets the ceiling.
New post by Search Engine Journal 🔥
The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call via @sejournal, @marie_haynes
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The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call via @sejournal, @marie_haynes
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Search Engine Journal
The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call
Google's Q2 spending went negative on free cash flow. Here's why I think that signals confidence, not trouble, for the agentic search era ahead.
New post by PPC Land 🔥
Metcash warns 800-screen retail media loses brand dollars to incrementality
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Metcash warns 800-screen retail media loses brand dollars to incrementality
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PPC Land
Metcash warns 800-screen retail media loses brand dollars to incrementality
Total Tools draws 85% of sales from professional trades, an audience brands rarely reach. Panellists say one-metric measurement caps what networks can charge.
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Galderma gains 9x conversion likelihood from three-format Amazon test
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Galderma gains 9x conversion likelihood from three-format Amazon test
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PPC Land
Galderma gains 9x conversion likelihood from three-format Amazon test
Prime Video, DSP and sponsored ads lifted consideration 4.5% on a budget the brand calls small, yet Chemist Warehouse still takes the larger share of spend.
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TikTok lets advertisers block up to 40% of regions in TopView buys
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TikTok lets advertisers block up to 40% of regions in TopView buys
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PPC Land
TikTok lets advertisers block up to 40% of regions in TopView buys
Eight product sets ship at once, with GMV Max Pro optimizing coupons, affiliate fees and commissions. Agentic Hub opens an MCP door into TikTok Ads Manager.
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Google Ads appears to separate Target CPA and Target ROAS bidding strategies
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Google Ads appears to separate Target CPA and Target ROAS bidding strategies
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