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Emergency Brand Audit: What AI Says About Your Locations via @sejournal, @lorenbaker
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Emergency Brand Audit: What AI Says About Your Locations via @sejournal, @lorenbaker
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Search Engine Journal
Emergency Brand Audit: What AI Says About Your Locations
Learn how an AI brand audit can uncover insights about your multi-location business from AI tools and online reviews.
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Google says don’t include fake or undisclosed incentivized reviews in review snippet structured data
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Google says don’t include fake or undisclosed incentivized reviews in review snippet structured data
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Search Engine Land
Google says don’t include fake or undisclosed incentivized reviews in review snippet structured data
Google updated the review snippet structured data markup documentation with some new guidelines and examples.
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Household income exclusions spotted in Performance Max campaigns
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Household income exclusions spotted in Performance Max campaigns
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Search Engine Land
Household income exclusions spotted in Performance Max campaigns
Advertisers can now exclude specific household income segments at the campaign level while keeping PMax's automated optimization.
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Google Ads Editor 2.13 brings AI Max support to Shopping campaigns
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Google Ads Editor 2.13 brings AI Max support to Shopping campaigns
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Search Engine Land
Google Ads Editor 2.13 brings AI Max support to Shopping campaigns
The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.
New post by PPC Land 🔥
DV360 API gains AI attestation field 10 days before EU deadline
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DV360 API gains AI attestation field 10 days before EU deadline
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PPC Land
DV360 API gains AI attestation field 10 days before EU deadline
Reach forecasting enters beta for allowlisted partners only, while advertiser-level defaults auto-fill Demand Gen and YouTube ads. Article 50 binds August 2.
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Disney Campaign Manager gains AI video ad tool, closed to most advertisers
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Disney Campaign Manager gains AI video ad tool, closed to most advertisers
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PPC Land
Disney Campaign Manager gains AI video ad tool, closed to most advertisers
Small and mid-sized businesses are the target as multiple AI models turn logos and past creative into connected TV spots. No wider release date has been set.
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Meta drops Facebook Feed to second tab in full-screen video test
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Meta drops Facebook Feed to second tab in full-screen video test
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PPC Land
Meta drops Facebook Feed to second tab in full-screen video test
Marketplace carries 430 million items monthly and a free Verified badge lands Monday. Video-heavy countries go first, raising questions over Feed ad inventory.
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Google Says Why It May Ignore Robots.txt And Negatively Impact SEO via @sejournal, @martinibuster
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Google Says Why It May Ignore Robots.txt And Negatively Impact SEO via @sejournal, @martinibuster
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Search Engine Journal
Google Says Why It May Ignore Robots.txt And Negatively Impact SEO
Google's John Mueller explains a quirk in robots.txt that can cause Googlebot to ignore robots.txt rules.
New post by PPC Land 🔥
Marketplace sellers gain a separate Meta app as listings hit 430M a month
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Marketplace sellers gain a separate Meta app as listings hit 430M a month
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PPC Land
Marketplace sellers gain a separate Meta app as listings hit 430M a month
US iOS users 18 and older get first access, while Android testing continues. Meta AI fills in titles, prices and categories from photos. What is still missing?
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Meta's free Facebook badge blocks Pages, ProMode and under-18 accounts
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Meta's free Facebook badge blocks Pages, ProMode and under-18 accounts
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PPC Land
Meta's free Facebook badge blocks Pages, ProMode and under-18 accounts
Brand Pages sit outside the free selfie badge now marking real people across Marketplace, Dating and Groups. Feed slots arrive later, and markets stay unnamed.
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Acast gains 26% more revenue per listen while listens rise only 2%
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Acast gains 26% more revenue per listen while listens rise only 2%
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PPC Land
Acast gains 26% more revenue per listen while listens rise only 2%
Podcast buyers face rising unit costs as Acast net sales hit SEK 776m on 29% organic growth. Apple Podcasts video inventory now spans 180 shows, 1,000 episodes.
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Google’s Q2: Precise Revenue Figures, Click Claims You Can’t Check via @sejournal, @MattGSouthern
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Google’s Q2: Precise Revenue Figures, Click Claims You Can’t Check via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s Q2: Precise Revenue Figures, Click Claims You Can’t Check
Alphabet's Q2 report puts precise numbers on the overall Search business while Google's claims about clicks to the web stay round and aggregate. Here's what that gap looks like.
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Google Data Compares Gemini & AI Mode Use Against Daily Life via @sejournal, @MattGSouthern
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Google Data Compares Gemini & AI Mode Use Against Daily Life via @sejournal, @MattGSouthern
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Search Engine Journal
Google Data Compares Gemini & AI Mode Use Against Daily Life
Google's new AI & Economy report compares Gemini and AI Mode conversations against how Americans spend their days.
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Charging AI Bots Decides Which Agents Can Still Cite You via @sejournal, @slobodanmanic
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Charging AI Bots Decides Which Agents Can Still Cite You via @sejournal, @slobodanmanic
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Search Engine Journal
Charging AI Bots Decides Which Agents Can Still Cite You
Cloudflare and AWS now sell AI crawler tollbooths. What that means for your site's presence in AI-generated answers.
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Google signs EU AI code as advertisers face 3% turnover fines August 2
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Google signs EU AI code as advertisers face 3% turnover fines August 2
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PPC Land
Google signs EU AI code as advertisers face 3% turnover fines August 2
Signing lands two days past the compliance-presumption deadline. Providers must watermark free-form text over 200 tokens and offer detection free of charge.
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InMobi video ads win 3.5x more attentive seconds than YouTube equivalents
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InMobi video ads win 3.5x more attentive seconds than YouTube equivalents
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PPC Land
InMobi video ads win 3.5x more attentive seconds than YouTube equivalents
Certified CTV inventory scored 9,593 APM against a 7,286 streaming benchmark, giving buyers a guaranteed floor. Does supply-side curation hold up in practice?
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YouTube ends 2-year wait for Shorts thumbnails but blocks A/B testing
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YouTube ends 2-year wait for Shorts thumbnails but blocks A/B testing
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PPC Land
YouTube ends 2-year wait for Shorts thumbnails but blocks A/B testing
Partner Program channels get first access, desktop only, with a 3:2 safe zone inside the 9:16 frame. Generative thumbnails are now live globally in Ask Studio.
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Snap gains MCP server and creator AI matching across 950 million users
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Snap gains MCP server and creator AI matching across 950 million users
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PPC Land
Snap gains MCP server and creator AI matching across 950 million users
GenAI Lenses drew nearly 38 billion impressions since Q4 2025, and advertisers now get conversational setup, agentic Dynamic Product Ads and a creator network.
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ChatGPT Ads gains app attribution in 7 markets as AppsFlyer, Adjust go live
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ChatGPT Ads gains app attribution in 7 markets as AppsFlyer, Adjust go live
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PPC Land
ChatGPT Ads gains app attribution in 7 markets as AppsFlyer, Adjust go live
Adjust sends install and event callbacks while AppsFlyer routes web events into OpenAI's Conversions API with pixel dedup. Mexico and Brazil are next in line.
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Marketers brief AI with the demographic data they say no longer works
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Marketers brief AI with the demographic data they say no longer works
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PPC Land
Marketers brief AI with the demographic data they say no longer works
Generative AI lifted creative volume for 88% of marketers but quality for only 45%, as 67% still brief models on demographics and Article 50 binds on August 2.
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Scorch Marker loses Walmart account after netting $37,000 on $252,125
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Scorch Marker loses Walmart account after netting $37,000 on $252,125
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PPC Land
Scorch Marker loses Walmart account after netting $37,000 on $252,125
Consolidator fees alone reached $76,218.95, more than the product cost, while Walmart ad revenue grew 46%. What shelf space actually costs a small supplier.