Google is adding new ways for advertisers to scale campaigns while maintaining tighter control over efficiency targets.

Competitor review analysis reveals customer language, service gaps, and positioning opportunities that SEOs miss. Turn competitor shortfalls into conversion.

Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17.

AI Max is everywhere right now. This post is about understanding what AI Max does, what the data Google isn't shouting about shows and what needs to be in place.

Mueller argues LLM systems can't use llms.txt to differentiate between websites for discovery. He sees a narrow role once an agent is already on a site.

Uber Advertising today launched Offers on Uber, new Uber Eats premium formats, and Offsite Ads to give brands reach beyond the Uber ecosystem for the first time

AI agents cut task time 87 percent in a study Perplexity co-authored using its own data and products, even as copyright and security cases mount against it.

Deezer launches a free AI music detector in 27 languages that scans playlists across 20 streaming platforms, revealing 43% of switchers carry synthetic tracks.

Peec AI analyzed 37,804 AI responses across 5 LLM engines. The finding: prompt wording matters less for brand visibility than you think.

Brainlabs Chief Growth Officer Ali Reed argues that independent agencies are seizing the high-margin, AI-driven layer of work that legacy holdcos are ceding.

Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data.

This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.

Making a change in an account is easy but monitoring it properly, is what protects performance and client trust.

Fox Corporation agreed today to acquire Roku for $22 billion, joining live sports, news, Tubi, and The Roku Channel into a single CTV ad and streaming platform.

Google Ads is rolling out three updates: Smart Bidding Exploration for Performance Max, a promotion mode beta, and a bidding target change on August 17, 2026.

Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall.

VAB June 2026: 89% of U.S. streamers use ad-supported services, FAST channels reach 1,700 titles, and interactive CTV ads produce 138% higher brand recall.

DeepIntent today launched Helix AI, the first agentic platform for healthcare marketers, halving planning cycles with HIPAA-compliant natural language tools.

HubSpot projects $42B in partner revenue by 2030 per IDC. AI-first revenue hits 28.4% CAGR as the agentic internet reshapes CRM and mid-market software buying.

Clear Channel Outdoor partnered with Rainbow Labs to let LGBTQ+ youth in Los Angeles design Pride billboard campaigns through a structured workshop series.