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Viant closes TVision deal, putting real attention data inside the buy
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Viant closes TVision deal, putting real attention data inside the buy
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PPC Land
Viant closes TVision deal, putting real attention data inside the buy
Viant Technology closes its $40M TVision acquisition, embedding second-by-second attention signals directly into CTV campaign planning, buying, and measurement.
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Shopify data shows 3.5% conversion drop per 100ms slower load time
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Shopify data shows 3.5% conversion drop per 100ms slower load time
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PPC Land
Shopify data shows 3.5% conversion drop per 100ms slower load time
Shopify analyzed Core Web Vitals across its entire merchant base and found measurable, consistent links between store load speed and purchase conversion rates.
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Ask.com closes after nearly 30 years as IAC exits the search business
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Ask.com closes after nearly 30 years as IAC exits the search business
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PPC Land
Ask.com closes after nearly 30 years as IAC exits the search business
Ask.com shut down on May 1, 2026, after nearly 30 years. IAC exited its search business as AI-powered rivals reshaped the question-and-answer engine market.
New post by PPC Land 🔥
Gen Z and millennials spend 4h30m a day with audio, Edison Research finds
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Gen Z and millennials spend 4h30m a day with audio, Edison Research finds
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PPC Land
Gen Z and millennials spend 4h30m a day with audio, Edison Research finds
Edison Research Q1 2026: 13-34 year-olds spend 4h 30m daily with audio, leading all US age groups, as Share of Ear data reveals a widening generational divide.
New post by PPC Land 🔥
Google Merchant Center's regional pricing trick most advertisers are missing
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Google Merchant Center's regional pricing trick most advertisers are missing
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PPC Land
Google Merchant Center's regional pricing trick most advertisers are missing
Google Merchant Center's RAAP and regional shipping tools let merchants control pricing, stock, and delivery costs by postal code and state across shopping ads.
New post by PPC Land 🔥
Disney Q2 FY26: D'Amaro's first earnings beat Wall Street by $320M
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Disney Q2 FY26: D'Amaro's first earnings beat Wall Street by $320M
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PPC Land
Disney Q2 FY26: D'Amaro's first earnings beat Wall Street by $320M
Disney Q2 FY26: D'Amaro's debut earnings beat forecasts as streaming SVOD income surged 88%, ad revenue rose 12%, and Disney stock jumped 5.49% pre-market.
New post by PPC Land 🔥
Perplexity data lawsuit dropped - but the privacy questions remain
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Perplexity data lawsuit dropped - but the privacy questions remain
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PPC Land
Perplexity data lawsuit dropped - but the privacy questions remain
A class action accusing Perplexity of routing AI chat data to Meta and Google was voluntarily dismissed on May 1, 2026, leaving core privacy claims unresolved.
New post by PPC Land 🔥
Magnite Q1 2026: CTV now over half of revenue as streaming bets pay off
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Magnite Q1 2026: CTV now over half of revenue as streaming bets pay off
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PPC Land
Magnite Q1 2026: CTV now over half of revenue as streaming bets pay off
Magnite Q1 2026 earnings: CTV contribution ex-TAC rises 30% to $82.3M, crossing 51% of total revenue as streaming programmatic ad spend accelerates sharply.
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Snap Q1 2026: revenue up 12% to $1.53B as AI ad tools drive conversion gains
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Snap Q1 2026: revenue up 12% to $1.53B as AI ad tools drive conversion gains
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PPC Land
Snap Q1 2026: revenue up 12% to $1.53B as AI ad tools drive conversion gains
Snap Inc. today posted Q1 2026 revenue of $1.53 billion, up 12% year-over-year, with daily active users recovering and AI ad products showing measurable gains.
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Fubo hits record $1.57B revenue but loses 200K subscribers after Disney deal
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Fubo hits record $1.57B revenue but loses 200K subscribers after Disney deal
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PPC Land
Fubo hits record $1.57B revenue but loses 200K subscribers after Disney deal
FuboTV posts record $1.574B global revenue in Q2 fiscal 2026, narrows net loss to $6.2M, and advances Disney cross-selling integrations as subscriber count dips.
New post by Search Engine Journal 🔥
Bing Team Describes How Grounding Differs From Search Indexing via @sejournal, @MattGSouthern
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Bing Team Describes How Grounding Differs From Search Indexing via @sejournal, @MattGSouthern
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Search Engine Journal
Bing Reveals What Grounding Means For AI Search Visibility
Microsoft's Bing team published a framework describing how grounding for AI-generated answers differs from traditional search across five measurement areas.
New post by Search Engine Journal 🔥
Google Says AI Creative Should Help Brands Differentiate, Not Blend In via @sejournal, @brookeosmundson
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Google Says AI Creative Should Help Brands Differentiate, Not Blend In via @sejournal, @brookeosmundson
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Search Engine Journal
Google Shares How Brands Should Use AI Creative To Stand Out
Google addressed growing concerns around repetitive AI-generated ads, advertiser controls, and how brands can maintain differentiation at scale.
New post by PPC Land 🔥
UK ad market grew 6.4% - but 2 in 3 pounds went to Google, Meta, and Amazon
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UK ad market grew 6.4% - but 2 in 3 pounds went to Google, Meta, and Amazon
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PPC Land
UK ad market grew 6.4% - but 2 in 3 pounds went to Google, Meta, and Amazon
The UK ad market grew 6.4% to £46.7bn in 2025, but the headline figure masks a stark shift: two of every three pounds now flows to Google, Meta, and Amazon.
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Australia's $5.4bn video ad market faces measurement gap, IAB survey finds
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Australia's $5.4bn video ad market faces measurement gap, IAB survey finds
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PPC Land
Australia's $5.4bn video ad market faces measurement gap, IAB survey finds
IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation.
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Australians spend 21 hours a week streaming - and the data shows where
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Australians spend 21 hours a week streaming - and the data shows where
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PPC Land
Australians spend 21 hours a week streaming - and the data shows where
Ipsos iris and IAB Australia's March 2026 Digital Landscape Report maps 22.66M online Australians, their devices, and streaming habits across all age groups.
New post by PPC Land 🔥
Small businesses warn Congress: digital ad rules threaten Main Street survival
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Small businesses warn Congress: digital ad rules threaten Main Street survival
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PPC Land
Small businesses warn Congress: digital ad rules threaten Main Street survival
A small business coalition heads to Capitol Hill May 12-13, backed by polling showing 94% of voters say digital tools are vital for small business survival.
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Google adds 5 outbound link features to AI Mode and AI Overviews
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Google adds 5 outbound link features to AI Mode and AI Overviews
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PPC Land
Google adds 5 outbound link features to AI Mode and AI Overviews
Google yesterday rolled out five new linking features across AI Mode and AI Overviews, including subscription highlights, inline links, and first-hand perspectives.
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Chrome silently installs 4 GB Gemini Nano on your device, researcher warns
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Chrome silently installs 4 GB Gemini Nano on your device, researcher warns
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PPC Land
Chrome silently installs 4 GB Gemini Nano on your device, researcher warns
Google Chrome silently downloads a 4 GB Gemini Nano model without consent, raising GDPR and ePrivacy breaches across hundreds of millions of devices worldwide.
New post by PPC Land 🔥
Microsoft explains why Bing's AI index is nothing like traditional search
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Microsoft explains why Bing's AI index is nothing like traditional search
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PPC Land
Microsoft explains why Bing's AI index is nothing like traditional search
Microsoft's Bing team published a technical post on May 6, 2026, explaining how indexing for AI grounding differs fundamentally from traditional web search.
New post by Jon Loomer Digital 🔥
ChatGPT Ads Go Self-Serve, Purchase Retention Expands, and More
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ChatGPT Ads Go Self-Serve, Purchase Retention Expands, and More
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Jon Loomer Digital
ChatGPT Ads Go Self-Serve, Purchase Retention Expands, and More
ChatGPT ads go self-serve, purchase audience retention expands, and Meta advertisers face a rise in partner request scams.
New post by Search Engine Journal 🔥
Google Answers If Preferred Sources Overrides Low Quality Signals via @sejournal, @martinibuster
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Google Answers If Preferred Sources Overrides Low Quality Signals via @sejournal, @martinibuster
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Search Engine Journal
Google Clarifies How Preferred Sources Interact With Quality Signals
Google's John Mueller answers if Preferred Sources overrides other ranking signals. Could it be a "trust button" signal?