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K-Pop Demon Hunters' Oscar win shows what cinema does that streaming can't
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K-Pop Demon Hunters' Oscar win shows what cinema does that streaming can't
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PPC Land
K-Pop Demon Hunters' Oscar win shows what cinema does that streaming can't
K-Pop Demon Hunters won two Oscars in March 2026. VAB data shows cinema builds fandom-aligned audiences that outperform digital channels on brand recall and purchase.
New post by Search Engine Journal 🔥
From SEO And CRO To Agentic AI Optimization (AAIO): Why Your Website Needs To Speak To Machines via @sejournal, @slobodanmanic
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From SEO And CRO To Agentic AI Optimization (AAIO): Why Your Website Needs To Speak To Machines via @sejournal, @slobodanmanic
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Search Engine Journal
From SEO And CRO To Agentic AI Optimization (AAIO): Why Your Website Needs To Speak To Machines
The shift from SEO to AAIO signals a new era where websites must serve both humans and autonomous AI systems.
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EU Parliament committee backs AI Act delay with fixed 2027 deadline
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EU Parliament committee backs AI Act delay with fixed 2027 deadline
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PPC Land
EU Parliament committee backs AI Act delay with fixed 2027 deadline
European Parliament committees vote 101-9 to postpone AI Act high-risk system deadlines to December 2027 and August 2028, replacing a flexible Commission trigger with fixed dates.
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Czech publishers get new robots.txt shield against AI scrapers
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Czech publishers get new robots.txt shield against AI scrapers
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PPC Land
Czech publishers get new robots.txt shield against AI scrapers
SPIR on March 19 updated its standard for Czech online publishers to opt out of AI text and data mining, adding real-time response crawlers to the scope of the robots.txt framework.
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Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push
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Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push
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PPC Land
Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push
Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL.
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Sweden's influencer ad crackdown: fines, court rulings, and EU law coming
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Sweden's influencer ad crackdown: fines, court rulings, and EU law coming
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PPC Land
Sweden's influencer ad crackdown: fines, court rulings, and EU law coming
Sweden's Konsumentverket flags persistent ad disclosure failures in influencer marketing, with fines up to 1.5M kronor and EU Digital Fairness Act due in 2026.
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France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide
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France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide
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PPC Land
France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide
Alliance Digitale released on March 12, 2026 a Guide to CTV Technical Standards covering VAST, OpenRTB 2.6, ads.txt, sellers.json for the French digital TV market.
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Opera GX finally lands on Linux with RAM limiters, VPN and ad blockers
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Opera GX finally lands on Linux with RAM limiters, VPN and ad blockers
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PPC Land
Opera GX finally lands on Linux with RAM limiters, VPN and ad blockers
Opera GX arrives on Linux on March 19, 2026, bringing RAM and network limiters, a zero-log VPN, built-in ad blocking, and Twitch and Discord integration to 34 million users.
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Google's out-of-stock buy button rule just got stricter for merchants
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Google's out-of-stock buy button rule just got stricter for merchants
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PPC Land
Google's out-of-stock buy button rule just got stricter for merchants
Google Merchant Center now requires buy buttons to be greyed out on out-of-stock product pages, replacing the previous practice of hiding or removing them entirely.
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Walmart's ChatGPT checkout flopped. Here's what comes next.
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Walmart's ChatGPT checkout flopped. Here's what comes next.
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PPC Land
Walmart's ChatGPT checkout flopped. Here's what comes next.
Walmart's Instant Checkout in ChatGPT converted three times worse than click-out links. Now Sparky is coming to ChatGPT and Gemini to replace it.
New post by Search Engine Journal 🔥
Google Tested AI Headlines In Discover. Now It’s Testing Them In Search via @sejournal, @MattGSouthern
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Google Tested AI Headlines In Discover. Now It’s Testing Them In Search via @sejournal, @MattGSouthern
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Search Engine Journal
Google Tested AI Headlines In Discover. Now It’s Testing Them In Search
Google is testing AI headline rewrites in Search using similar language to the earlier Discover test that became a feature.
New post by PPC Land 🔥
FIFA's World Cup ad breaks: 73% of Americans will notice the ads, but only 30% will watch
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FIFA's World Cup ad breaks: 73% of Americans will notice the ads, but only 30% will watch
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PPC Land
FIFA's World Cup ad breaks: 73% of Americans will notice the ads, but only 30% will watch
FIFA approved ads during 2026 World Cup water breaks across 104 matches. New LoopMe data shows 73% of US consumers will notice ads, but only 30% plan to watch. 157 chars.
New post by Search Engine Journal 🔥
5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026
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5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026
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Search Engine Journal
5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026
Find out how to leverage GEO to ensure your brand is cited by AI engines, enhancing your visibility and reach online.
New post by Search Engine Journal 🔥
Is WordPress Too Complex For Most Sites? via @sejournal, @martinibuster
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Is WordPress Too Complex For Most Sites? via @sejournal, @martinibuster
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Search Engine Journal
Is WordPress Too Complex For Most Sites?
Yoast SEO founder provokes controversy with the idea that most sites don't need CMSs like WordPress anymore.
New post by Search Engine Journal 🔥
The SEO Skills Gap: Why Technical Expertise Alone Won’t Cut It Anymore
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The SEO Skills Gap: Why Technical Expertise Alone Won’t Cut It Anymore
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Search Engine Journal
The SEO Skills Gap: Why Technical Expertise Alone Won’t Cut It Anymore
Rankings don't impress C-suites anymore. SEO's future belongs to commercial operators who understand the Four Ps of marketing, not just technical tactics.
New post by Search Engine Journal 🔥
7 Google Ads Shortcuts Every PPC Manager Should Be Using via @sejournal, @brookeosmundson
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7 Google Ads Shortcuts Every PPC Manager Should Be Using via @sejournal, @brookeosmundson
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Search Engine Journal
7 Google Ads Shortcuts Every PPC Manager Should Be Using
Seven Google Ads shortcuts PPC managers should know. Learn how labels, experiments, and negative keyword lists can simplify management and uncover insights faster.
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71% of ad agencies say manual work is putting campaigns at risk
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71% of ad agencies say manual work is putting campaigns at risk
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PPC Land
71% of ad agencies say manual work is putting campaigns at risk
Fluency's 2026 Agency AdOps Benchmark Report finds 71% of ad operations teams say manual processes risk client campaigns, with 87% still pacing budgets manually across 170 U.S. agencies.
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Google ads are showing identical website stats across multiple advertisers
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Google ads are showing identical website stats across multiple advertisers
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Search Engine Land
Duplicate website stats appear in Google paid search ads
Identical web statistics are showing across competing Google paid search ads, potentially undermining a key trust signal for advertisers.
New post by Search Engine Journal 🔥
3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live via @sejournal, @theshelleywalsh
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3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live via @sejournal, @theshelleywalsh
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Search Engine Journal
3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live
Learn how to shift from rankings to real marketing with strategies designed to survive AI-driven search changes.
New post by PPC Land 🔥
Google-Agent joins the crawler list as AI browsing gets an official identity
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Google-Agent joins the crawler list as AI browsing gets an official identity
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PPC Land
Google-Agent joins the crawler list as AI browsing gets an official identity
Google on March 20 added Google-Agent to its user-triggered fetchers list, formalizing a new user agent for AI systems like Project Mariner that navigate the web on behalf of users.