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Court denies xAI's bid to block California AI training data law
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Court denies xAI's bid to block California AI training data law
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PPC Land
Court denies xAI's bid to block California AI training data law
A federal judge denied xAI's motion to block California's AB 2013 AI training data transparency law on March 4, finding constitutional claims insufficiently developed.
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US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown
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US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown
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PPC Land
US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown
US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.
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VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market
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VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market
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PPC Land
VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market
VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market.
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Sparkfly and PlayOn Sports bet on high school fans to crack attribution
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Sparkfly and PlayOn Sports bet on high school fans to crack attribution
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PPC Land
Sparkfly and PlayOn Sports bet on high school fans to crack attribution
Sparkfly and PlayOn Sports today launched a closed-loop attribution channel targeting 27,000+ high school sports venues, connecting retail offers to verified purchases across GoFan, NFHS, and MaxPreps.
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Canada's $91B Google ad tech case clears its biggest legal hurdle yet
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Canada's $91B Google ad tech case clears its biggest legal hurdle yet
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PPC Land
Canada's $91B Google ad tech case clears its biggest legal hurdle yet
Canada's Competition Tribunal dismissed Google's constitutional challenge on March 3, clearing the path for the country's largest-ever ad tech case to proceed.
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WordPress Releases Updated AI Experiments Plugin via @sejournal, @martinibuster
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WordPress Releases Updated AI Experiments Plugin via @sejournal, @martinibuster
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Search Engine Journal
WordPress Releases Updated AI Experiments Plugin
Official WordPress AI Experiments plugin enable anyone to add cutting edge AI features to their website.
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Meta's 2026 DMA report reveals WhatsApp ads, a €200m fine, and a defiant stance on personalized advertising
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Meta's 2026 DMA report reveals WhatsApp ads, a €200m fine, and a defiant stance on personalized advertising
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PPC Land
Meta's 2026 DMA report reveals WhatsApp ads, a €200m fine, and a defiant stance on personalized advertising
Meta submitted its third DMA compliance report on March 6, 2026, revealing WhatsApp ads rollout, a €200m fine appeal, and updated consumer profiling rules for EU users.
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India's CCPA fines parenting startup ₹8 lakh for unverified infant claims
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India's CCPA fines parenting startup ₹8 lakh for unverified infant claims
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PPC Land
India's CCPA fines parenting startup ₹8 lakh for unverified infant claims
India's CCPA fined Raising Superstars ₹8 lakh for misleading infant milestone ads lacking scientific evidence - what it means for outcome-based marketing.
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Australia's internet ad market hits $18.4bn - but not all formats won
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Australia's internet ad market hits $18.4bn - but not all formats won
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PPC Land
Australia's internet ad market hits $18.4bn - but not all formats won
Australia's internet advertising market grew 11.5% to $18.4bn in 2025, with video surging 19.8% and social video up 35.1%, per IAB Australia and PwC data.
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Slovakia's own DPA found FATCA transfers illegal - and did nothing
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Slovakia's own DPA found FATCA transfers illegal - and did nothing
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PPC Land
Slovakia's own DPA found FATCA transfers illegal - and did nothing
Slovakia's data protection authority concluded in 2021 that FATCA bank data transfers to the US breach GDPR. Four years on, no enforcement action has followed.
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Google's AI voice-over is coming to your Performance Max videos - opt out by March 20
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Google's AI voice-over is coming to your Performance Max videos - opt out by March 20
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PPC Land
Google's AI voice-over is coming to your Performance Max videos - opt out by March 20
Google is adding AI-generated voice-over to Performance Max video ads using advertiser headlines and descriptions, with an opt-out deadline of March 20, 2026.
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Lumen Research brings attention measurement to Netflix ads in five European markets
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Lumen Research brings attention measurement to Netflix ads in five European markets
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PPC Land
Lumen Research brings attention measurement to Netflix ads in five European markets
Lumen Research partners with Netflix to deliver eye-tracking attention measurement for CTV, desktop, and mobile ads in the UK, Germany, France, Italy, and Spain.
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Luma launches AI agents that handle full creative projects end to end
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Luma launches AI agents that handle full creative projects end to end
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PPC Land
Luma launches AI agents that handle full creative projects end to end
Luma last week launched Luma Agents, AI collaborators built on Unified Intelligence that execute creative work across text, image, video, and audio for enterprise partners including Publicis.
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JCDecaux locks in Melbourne's Yarra Trams for up to 14 more years
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JCDecaux locks in Melbourne's Yarra Trams for up to 14 more years
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PPC Land
JCDecaux locks in Melbourne's Yarra Trams for up to 14 more years
JCDecaux retained its exclusive advertising contract with Melbourne's Yarra Trams on March 5, 2026, securing up to 14 years with major digital expansion plans.
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Agentic AI is already in production - most teams just won't say it
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Agentic AI is already in production - most teams just won't say it
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PPC Land
Agentic AI is already in production - most teams just won't say it
Nylas 2026 survey of 1,026 developers finds 48% actively building agentic AI, 85% expect it as table stakes within 3 years, and 94% would switch vendors for better capabilities.
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Nielsen: women's sports hit 46 billion minutes in 2025 - and brands are paying attention
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Nielsen: women's sports hit 46 billion minutes in 2025 - and brands are paying attention
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PPC Land
Nielsen: women's sports hit 46 billion minutes in 2025 - and brands are paying attention
Nielsen reports 46 billion minutes of women's sports consumed in 2025, with record WNBA, NWSL, tennis, and Olympics viewership reshaping ad strategies.
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Looker Studio opens CSV connector to all users after Pro-only launch
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Looker Studio opens CSV connector to all users after Pro-only launch
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PPC Land
Looker Studio opens CSV connector to all users after Pro-only launch
Looker Studio's CSV connector UI enhancements reach all users on March 6, 2026, reversing a Pro-only rollout from October 2025. Full technical details inside.
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RTB House opens programmatic retargeting to small brands with rtb.com
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RTB House opens programmatic retargeting to small brands with rtb.com
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PPC Land
RTB House opens programmatic retargeting to small brands with rtb.com
RTB House launches rtb.com on March 4, 2026 - a self-service programmatic platform for SME ecommerce brands using Deep Learning, with no minimum budgets.
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Bluesky taps WordPress veteran Toni Schneider as interim CEO
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Bluesky taps WordPress veteran Toni Schneider as interim CEO
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PPC Land
Bluesky taps WordPress veteran Toni Schneider as interim CEO
Toni Schneider, True Ventures partner and Automattic founding CEO, takes over as interim CEO at Bluesky as Jay Graber shifts to Chief Innovation Officer role.
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Amazon Pharmacy adds Zepbound KwikPen at $299 as GLP-1 race heats up
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Amazon Pharmacy adds Zepbound KwikPen at $299 as GLP-1 race heats up
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PPC Land
Amazon Pharmacy adds Zepbound KwikPen at $299 as GLP-1 race heats up
Amazon Pharmacy expands access to Eli Lilly's Zepbound KwikPen at $299/month, combining transparent pricing, same-day delivery, and GLP-1 savings for U.S. customers.