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Amazon's ad revenue hits $21.3B as Prime Video reaches 315M viewers
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Amazon's ad revenue hits $21.3B as Prime Video reaches 315M viewers
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PPC Land
Amazon's ad revenue hits $21.3B as Prime Video reaches 315M viewers
Amazon advertising revenue surged 23% to $21.3 billion in Q4 2025, driven by Prime Video's 315 million global viewers and accelerating demand-side platform growth across streaming inventory.
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Vevo's attention-guaranteed advertising could change how brands buy music video inventory
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Vevo's attention-guaranteed advertising could change how brands buy music video inventory
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PPC Land
Vevo's attention-guaranteed advertising could change how brands buy music video inventory
Music video network combines AI targeting with guaranteed attention scores, offering marketers certainty in an era where impression counts no longer suffice.
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Google exposes the uncomfortable truth about "fake" AI agents
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Google exposes the uncomfortable truth about "fake" AI agents
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PPC Land
Google exposes the uncomfortable truth about "fake" AI agents
Google's 64-page technical guide reveals that most marketed AI agents are simple prompt chains, not production-ready autonomous systems built with proper monitoring and reliability frameworks.
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Amazon speeds past 13 billion same-day deliveries as Prime members save 64 trips to stores
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Amazon speeds past 13 billion same-day deliveries as Prime members save 64 trips to stores
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PPC Land
Amazon speeds past 13 billion same-day deliveries as Prime members save 64 trips to stores
Amazon delivered 13 billion items the same or next day globally in 2025, saving Prime members an average of $550 on delivery and 64 physical store trips annually.
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Google faces developer token application backlog as new API tier debuts
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Google faces developer token application backlog as new API tier debuts
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PPC Land
Google faces developer token application backlog as new API tier debuts
Google introduces Explorer Access level for Ads API while application delays affect developers seeking Basic and Standard access amid surging interest.
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Disney streaming ad revenue surges as platform hits $5.3B milestone
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Disney streaming ad revenue surges as platform hits $5.3B milestone
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PPC Land
Disney streaming ad revenue surges as platform hits $5.3B milestone
Disney+ and Hulu advertising revenue reached record levels in Q1 fiscal 2026, signaling accelerated monetization of the entertainment giant's 122 million ad-supported streaming subscribers.
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Milano Cortina 2026 Olympics faces backlash over AI-generated content
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Milano Cortina 2026 Olympics faces backlash over AI-generated content
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PPC Land
Milano Cortina 2026 Olympics faces backlash over AI-generated content
Milano Cortina 2026 Olympics drew criticism for AI-generated promotional content featuring Sabrina Impacciatore, raising brand safety concerns as advertisers confront quality issues.
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Nielsen pilots wearable tech to count who's actually watching the Super Bowl
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Nielsen pilots wearable tech to count who's actually watching the Super Bowl
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PPC Land
Nielsen pilots wearable tech to count who's actually watching the Super Bowl
Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.
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Major retailer slashes site visit costs by 75% using sell-side AI decisioning
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Major retailer slashes site visit costs by 75% using sell-side AI decisioning
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PPC Land
Major retailer slashes site visit costs by 75% using sell-side AI decisioning
Index Exchange Marketplaces enabled a major apparel retailer to cut cost per site visit by 75% through inPowered AI's sell-side decisioning technology deployed upstream.
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AI author warns "Gartner is dying" as research firm's stock crashes 31%
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AI author warns "Gartner is dying" as research firm's stock crashes 31%
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PPC Land
AI author warns "Gartner is dying" as research firm's stock crashes 31%
Prominent AI book author Andriy Burkov declared Gartner's business model fundamentally broken following the research firm's February 3 earnings that sent shares plunging 31 percent.
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Amazon makes its AI assistant free for Prime members in subscription gambit
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Amazon makes its AI assistant free for Prime members in subscription gambit
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PPC Land
Amazon makes its AI assistant free for Prime members in subscription gambit
Amazon today made Alexa+ available to all U.S. Prime members at no additional cost, bundling the $19.99 monthly AI assistant into memberships as voice commerce competition intensifies.
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Microsoft quietly kills 35-year-old Publisher after October 2026
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Microsoft quietly kills 35-year-old Publisher after October 2026
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PPC Land
Microsoft quietly kills 35-year-old Publisher after October 2026
Microsoft ends support for Publisher desktop publishing software on October 13, 2026, redirecting users to Word and PowerPoint alternatives after 35 years.
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Magnite bets on Spain's programmatic potential with first Madrid office
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Magnite bets on Spain's programmatic potential with first Madrid office
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PPC Land
Magnite bets on Spain's programmatic potential with first Madrid office
Gadea Rodriguez Fernandez joins from PubMatic as largest independent sell-side platform expands Southern European footprint.
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Google quietly hands AI assistants the keys to 40 million docs
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Google quietly hands AI assistants the keys to 40 million docs
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PPC Land
Google quietly hands AI assistants the keys to 40 million docs
Google last week launched Developer Knowledge API and MCP server, giving AI tools direct access to Firebase, Android, Cloud, and Maps documentation through programmatic interfaces.
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OpenX names Matt Sattel CEO after John Gentry's death from cancer
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OpenX names Matt Sattel CEO after John Gentry's death from cancer
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PPC Land
OpenX names Matt Sattel CEO after John Gentry's death from cancer
OpenX Technologies appointed Matt Sattel as CEO on February 5, 2026, following founder John Gentry's death last month after 12-year tenure building independent SSP.
New post by Search Engine Journal 🔥
7 Insights From Washington Post’s Strategy To Win Back Traffic via @sejournal, @martinibuster
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7 Insights From Washington Post’s Strategy To Win Back Traffic via @sejournal, @martinibuster
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Search Engine Journal
7 Insights From Washington Post’s Strategy To Win Back Traffic
The Washington Post's controversial strategy establishes a foundation to build on, then adapts as it learns what works.
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PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent via @sejournal, @LisaRocksSEM
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PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent via @sejournal, @LisaRocksSEM
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Search Engine Journal
PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent
Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.
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Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) via @sejournal, @bngsrc
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Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) via @sejournal, @bngsrc
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Search Engine Journal
Why Your SEO KPIs Are Failing Your Business (And How To Fix Them)
Rankings and traffic aren’t enough anymore, yet replacing them feels risky. A practical look at how SEO KPIs need to evolve.
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Snap sacrifices user growth for advertising revenue as North America DAUs plunge 6%
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Snap sacrifices user growth for advertising revenue as North America DAUs plunge 6%
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PPC Land
Snap sacrifices user growth for advertising revenue as North America DAUs plunge 6%
Snapchat platform trades daily users for higher monetization, losing 6 million North American users while advertising revenue grows just 5% to $1.48 billion in strategic pivot toward profitability.