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90 Days. 1 Plan. Improved Local Search Visibility [Webinar] via @sejournal, @hethr_campbell
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90 Days. 1 Plan. Improved Local Search Visibility [Webinar] via @sejournal, @hethr_campbell
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Search Engine Journal
Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready
Learn how to boost visibility for multi-location businesses in the age of AI search and improve local brand engagement.
New post by PPC Land 🔥
Spotify's Page Match lets readers jump between books and audiobooks instantly
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Spotify's Page Match lets readers jump between books and audiobooks instantly
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PPC Land
Spotify's Page Match lets readers jump between books and audiobooks instantly
Spotify this week launched Page Match and Bookshop.org integration, enabling seamless format switching and physical book purchases through the streaming app.
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Brussels targets TikTok's scroll trap with landmark DSA case
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Brussels targets TikTok's scroll trap with landmark DSA case
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PPC Land
Brussels targets TikTok's scroll trap with landmark DSA case
European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.
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AppSumo's revenue crashes 50% as lifetime deal model faces existential crisis
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AppSumo's revenue crashes 50% as lifetime deal model faces existential crisis
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PPC Land
AppSumo's revenue crashes 50% as lifetime deal model faces existential crisis
Noah Kagan publicly acknowledged today that AppSumo's revenue has declined 50% over the past two years, as the digital marketplace confronts fundamental challenges threatening its business model built on lifetime software deals for entrepreneurs.
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Performance marketer calls hardcoded UTMs "structural flaw" in Google Ads tracking
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Performance marketer calls hardcoded UTMs "structural flaw" in Google Ads tracking
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PPC Land
Performance marketer calls hardcoded UTMs "structural flaw" in Google Ads tracking
Ilja Zonov advocates dynamic ValueTrack parameters over manual UTM strings, arguing static tracking breaks campaigns and creates attribution failures.
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Google researchers question advertising frequency orthodoxy in new analysis
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Google researchers question advertising frequency orthodoxy in new analysis
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PPC Land
Google researchers question advertising frequency orthodoxy in new analysis
Google marketing researchers challenge decades of frequency assumptions, arguing first advertising impact delivers greatest value and S-curves reflect measurement limitations.
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Amazon research claims interactive video ads drive 79% engagement gains
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Amazon research claims interactive video ads drive 79% engagement gains
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PPC Land
Amazon research claims interactive video ads drive 79% engagement gains
Amazon Ads and Publicis Media research surveying 7,800 consumers reveals interactive video ads generate engagement, attention, and relevance advantages.
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German retailers see up to 94% conversion lift from 3D product models
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German retailers see up to 94% conversion lift from 3D product models
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PPC Land
German retailers see up to 94% conversion lift from 3D product models
BVDW whitepaper reveals 3D product visualization boosts conversions by 94%, cuts returns 35%, and transforms digital shopping as AI accelerates production costs.
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Sam Altman calls Anthropic's Super Bowl ads "dishonest" in live interview
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Sam Altman calls Anthropic's Super Bowl ads "dishonest" in live interview
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PPC Land
Sam Altman calls Anthropic's Super Bowl ads "dishonest" in live interview
OpenAI CEO defends ChatGPT advertising model during TBPN appearance while launching GPT-5.3-Codex coding model with mid-turn interaction capabilities.
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Roblox's ad platform hits 90%+ completion rates as age checks unlock adult audience data
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Roblox's ad platform hits 90%+ completion rates as age checks unlock adult audience data
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PPC Land
Roblox's ad platform hits 90%+ completion rates as age checks unlock adult audience data
Gaming platform's rewarded video ads deliver 95% viewability across 1,000+ brands while mandatory age verification reveals 27% of users are adults - unlocking mass market advertising potential.
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Scope3 cuts engineering and sales staff again as agentic AI pivot hits reality
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Scope3 cuts engineering and sales staff again as agentic AI pivot hits reality
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PPC Land
Scope3 cuts engineering and sales staff again as agentic AI pivot hits reality
Scope3 confirmed last week it reduced engineering and sales staff five months after previous layoffs as the Brian O'Kelley-led startup pursues agentic media trading transformation.
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German court blocks Meta's appeal, awards €1,500 for Business Tools tracking
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German court blocks Meta's appeal, awards €1,500 for Business Tools tracking
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PPC Land
German court blocks Meta's appeal, awards €1,500 for Business Tools tracking
Dresden Higher Regional Court denies Meta's revision to Federal Court, ruling Business Tools data collection illegal with €1,500 compensation per affected Instagram user.
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Amazon's self-help market drowns in AI-generated content
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Amazon's self-help market drowns in AI-generated content
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PPC Land
Amazon's self-help market drowns in AI-generated content
Study reveals 77% of success books on Amazon likely written by AI, with human-authored titles receiving five times more reviews as quality concerns mount.
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Triton Digital gives podcast publishers their first real competitor benchmarks - here's what changed
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Triton Digital gives podcast publishers their first real competitor benchmarks - here's what changed
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PPC Land
Triton Digital gives podcast publishers their first real competitor benchmarks - here's what changed
Triton Digital launches Podcast Metrics Industry Feature Set with download benchmarks, market share visibility, and audience composition insights across top 20 markets.
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Teads bags Google TV deal, expanding CTV reach to 500 million devices
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Teads bags Google TV deal, expanding CTV reach to 500 million devices
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PPC Land
Teads bags Google TV deal, expanding CTV reach to 500 million devices
Teads partners with Google TV to expand HomeScreen ad inventory globally, reaching 500M+ devices with 3D creative formats that drove +7% favorability for Michelin.
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AI poised to unlock $32 billion in marketing measurement value as current systems falter
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AI poised to unlock $32 billion in marketing measurement value as current systems falter
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PPC Land
AI poised to unlock $32 billion in marketing measurement value as current systems falter
IAB report reveals 75% of marketers say attribution, incrementality and MMM underperform while half scale AI adoption despite legal and accuracy concerns.
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Google's local content push raises digital discrimination concerns
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Google's local content push raises digital discrimination concerns
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PPC Land
Google's local content push raises digital discrimination concerns
Industry executives question whether Google Discover's February 2026 geo-preferencing update transforms the open web into geographic echo chambers.
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H/L achieves 14x conversion lift with Nexxen's CTV targeting strategy
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H/L achieves 14x conversion lift with Nexxen's CTV targeting strategy
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PPC Land
H/L achieves 14x conversion lift with Nexxen's CTV targeting strategy
Agency partnership demonstrates how precision targeting in fragmented streaming landscape drives measurable results through attention-focused placements.
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Nielsen wins appeal court stay, reversing judge's radio ratings injunction
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Nielsen wins appeal court stay, reversing judge's radio ratings injunction
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PPC Land
Nielsen wins appeal court stay, reversing judge's radio ratings injunction
Nielsen's request for stay granted by Second Circuit on February 3, blocking preliminary injunction in Cumulus antitrust case over contested radio ratings policy.
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StackAdapt secures EU data transfer rights as privacy framework gains momentum
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StackAdapt secures EU data transfer rights as privacy framework gains momentum
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PPC Land
StackAdapt secures EU data transfer rights as privacy framework gains momentum
StackAdapt achieves EU-U.S. Data Privacy Framework certification, enabling compliant cross-border data flows while strengthening its global advertising technology operations.
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Google's Discover update raises discrimination concerns as OpenAI tests ads
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Google's Discover update raises discrimination concerns as OpenAI tests ads
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PPC Land
Google's Discover update raises discrimination concerns as OpenAI tests ads
Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media…