Google published new documentation about how to influence their Preferred Sources program to get more traffic from Top Stories.

A new proposal suggests using existing semantic HTML to mark sections of a page that are AI generated for EU regulatory compliance.

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page optimizations PPC managers can apply today.

The annual 'letter' from Neal Mohan outlines the platform roadmap for 2026 with 4 priorities and themes that video marketers need to know

LinkedIn tested what drives AI search visibility and shared results. Content structure, expert authorship, and timestamps showed the clearest impact.

NP Digital study reveals 47% of marketers encounter AI hallucinations weekly, with ChatGPT scoring 59.7% accuracy across 600 prompts. Trust issues persist.

Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.

Frankfurt Regional Court ruled September 10 that Google's AI Overviews can materially harm competition but dismissed plastic surgeons' preliminary injunction.

Traditional search maintained 10% of desktop activity through 2025 while AI tools grew to 0.77%, with users writing longer queries rather than switching platforms.

Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.

Google's local pack ads surged from less than 3% to 22% of tracked mobile keywords between November 2025 and January 2026, marking unprecedented change in search results.

Austrian Data Protection Authority rules Microsoft 365 Education illegally tracked students without consent. Company has four weeks to comply with GDPR.

How to think about your Meta advertising budget based on goals, expected costs, ad volume, and campaign structure.

Mozilla introduces centralized AI controls in Firefox 148, letting users block all generative AI features or pick individual tools with persistent settings.

Adobe discontinues Animate after 30 years, ending March 1, 2026, as animation software transitions to AI-powered alternatives like After Effects and Express.

WordPress published new AI guidelines to encourage responsible use of AI and ensure that GPL licensing obligations are met.

Annual SEO roadmaps assume stability that no longer exists. Learn why they fall apart and how to plan for volatility, technical debt, and AI.

My analysis of 450 million impressions shows Google filters three-fourths of your data. Here is how to measure the gap.

AppLovin CEO addresses platform scale and business model questions as marketers question ad verification capabilities and transparency practices.

AudienceProject redesigned its report creation interface, eliminating multi-tab workflows and reducing manual configuration errors across measurement campaigns.

Google updated its Googlebot documentation to clarify file size limits, separating default limits that apply to all crawlers from Googlebot-specific details.