I realize many advertisers swear by it, but remarketing rarely makes sense now. Those who use it do so carelessly. Here's what I mean.

Wiesbaden administrative court orders SCHUFA to provide meaningful explanations of score calculations under GDPR Article 15 after three-year legal battle.

Acast launches industry's first pre-bid episodic targeting integration with Barometer, enabling real-time brand safety verification across entire podcast catalog.

TikTok Shop discontinues seller shipping on February 25, requiring merchants to use approved fulfillment partners or face exclusion from the platform.

Amazon launches beta metrics breaking down Brand Store engagement by section and traffic source, enabling advertisers to optimize store layouts with granular data.

Amazon integrates Art19's Podcast Audience Network into DSP, combining first-party shopping data with curated podcast inventory for precise targeting.

Pinterest Media Planner streamlines upper-funnel campaign planning with audience insights and budget estimates directly in Ads Manager as of January 23, 2026.

Google's new user intent extraction research shows the direction they're taking for the next generation of on-device AI

How to replace vanity productivity metrics with a finance-ready AI measurement model tied to growth, advantage, and scale.

A complete guide to Meta advertising settings, including account controls, value rules, audience segments, and other critical features.

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions and revenue.

Google DeepMind CEO Demis Hassabis says Google doesn't have any current plans for ads in Gemini, as OpenAI moves toward ChatGPT advertising.