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Building the 2026 marketing tech stack: ESPs can't see 95% of traffic
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Building the 2026 marketing tech stack: ESPs can't see 95% of traffic
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PPC Land
Building the 2026 marketing tech stack: ESPs can't see 95% of traffic
Wunderkind's January 2026 buyer's guide reveals email service providers (ESP) cannot identify 95% of website traffic, forcing marketers toward identity layers.
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Partnership platform impact.com hits $270M revenue as creator economy reshapes advertising
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Partnership platform impact.com hits $270M revenue as creator economy reshapes advertising
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PPC Land
Partnership platform impact.com hits $270M revenue as creator economy reshapes advertising
Creator-driven transactions surged 51% during Cyber Week as the company powered nearly $120 billion in partner-referred sales across 350,000 active partnerships.
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PayPal's bet on commerce media networks that see 30% of global purchases
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PayPal's bet on commerce media networks that see 30% of global purchases
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PPC Land
PayPal's bet on commerce media networks that see 30% of global purchases
PayPal Ads SVP explains how transaction data across 400 million consumers distinguishes commerce media from retail networks at CES 2026.
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Scammers exploit OpenAI's name in fake ad platform targeting marketers
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Scammers exploit OpenAI's name in fake ad platform targeting marketers
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PPC Land
Scammers exploit OpenAI's name in fake ad platform targeting marketers
Digital marketers face new phishing campaign using fraudulent TestFlight app claiming to offer OpenAI advertising credits and campaign tools.
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Texas API firm strikes back after Google's DMCA web scraping lawsuit
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Texas API firm strikes back after Google's DMCA web scraping lawsuit
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PPC Land
Texas API firm strikes back after Google's DMCA web scraping lawsuit
SerpApi defends public data access after Google sues over SearchGuard circumvention in DMCA case, arguing traffic controls aren't copyright protection.
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German court says SCHUFA must explain why credit scores hurt consumers
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German court says SCHUFA must explain why credit scores hurt consumers
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PPC Land
German court says SCHUFA must explain why credit scores hurt consumers
Wiesbaden administrative court orders SCHUFA to provide meaningful explanations of score calculations under GDPR Article 15 after three-year legal battle.
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Acast and Barometer debut episode-level podcast targeting before bids
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Acast and Barometer debut episode-level podcast targeting before bids
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PPC Land
Acast and Barometer debut episode-level podcast targeting before bids
Acast launches industry's first pre-bid episodic targeting integration with Barometer, enabling real-time brand safety verification across entire podcast catalog.
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TikTok Shop forces sellers into logistics ultimatum that could destroy 3PL businesses
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TikTok Shop forces sellers into logistics ultimatum that could destroy 3PL businesses
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PPC Land
TikTok Shop forces sellers into logistics ultimatum that could destroy 3PL businesses
TikTok Shop discontinues seller shipping on February 25, requiring merchants to use approved fulfillment partners or face exclusion from the platform.
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Amazon's new section-level insights reshape Brand Store optimization
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Amazon's new section-level insights reshape Brand Store optimization
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PPC Land
Amazon's new section-level insights reshape Brand Store optimization
Amazon launches beta metrics breaking down Brand Store engagement by section and traffic source, enabling advertisers to optimize store layouts with granular data.
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Amazon DSP unlocks podcast ads with Art19's audience intelligence
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Amazon DSP unlocks podcast ads with Art19's audience intelligence
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PPC Land
Amazon DSP unlocks podcast ads with Art19's audience intelligence
Amazon integrates Art19's Podcast Audience Network into DSP, combining first-party shopping data with curated podcast inventory for precise targeting.
New post by PPC Land 🔥
Pinterest's new in-platform tool could end spreadsheet planning hell
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Pinterest's new in-platform tool could end spreadsheet planning hell
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PPC Land
Pinterest's new in-platform tool could end spreadsheet planning hell
Pinterest Media Planner streamlines upper-funnel campaign planning with audience insights and budget estimates directly in Ads Manager as of January 23, 2026.
New post by Search Engine Journal 🔥
Google’s New User Intent Extraction Method via @sejournal, @martinibuster
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Google’s New User Intent Extraction Method via @sejournal, @martinibuster
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Search Engine Journal
Google’s New User Intent Extraction Method
Google's new user intent extraction research shows the direction they're taking for the next generation of on-device AI
New post by Search Engine Journal 🔥
Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them) via @sejournal, @purnavirji
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Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them) via @sejournal, @purnavirji
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Search Engine Journal
Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them)
How to replace vanity productivity metrics with a finance-ready AI measurement model tied to growth, advantage, and scale.
New post by Search Engine Journal 🔥
5 Google Analytics Reports PPC Marketers Should Actually Use via @sejournal, @brookeosmundson
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5 Google Analytics Reports PPC Marketers Should Actually Use via @sejournal, @brookeosmundson
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Search Engine Journal
5 Google Analytics Reports PPC Marketers Should Actually Use
Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions and revenue.