The co-lead of the WordPress AI Team says a "more complex" future may emerge for sites as agentic AI flattens branding and voice.

New data from BrightEdge offers insights on where Google is showing AI answers and which kinds of queries do not

Interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization

Entity linking gives multi-location brands semantic clarity, improving local rankings, non-branded visibility, and AI search accuracy.

Traffic and pipeline no longer move together. I'll show you how to deal with it.

Major health publishers experienced dramatic visibility declines following Google's December 2025 core update, raising concerns about AI-driven search cannibalizing organic traffic.

Comscore's 2026 State of Programmatic Report reveals 82% of marketers prioritize AI-powered optimization while 58% increase programmatic spend this year.

Hostinger analyzed 66.7B bot requests across 5M+ hosted sites and found AI training crawlers are blocked more often, while OpenAI’s search bot expands.

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively.

A vulnerability in an ACF addon plugin exposes up to 100,000 installations to a complete site takeover by unauthenticated attackers

Join our webinar to learn about effective Google Ads strategies for Performance Max Smart Bidding and drive better results.

Go beyond rankings with Search Experience Optimization (SXO). Learn how to use user behavior data to improve clicks, engagement, and conversions.

An advisory was issued for a WordPress plugin vulnerability that can enable unauthenticated attackers to inject malicious scripts.

AudienceProject launches direct Disney+ integration enabling independent audience measurement of streaming campaigns in UK, Germany, France, Italy, and Spain.

Netflix reports 325 million paid memberships and $12.05 billion Q4 revenue, projects advertising revenue doubling to $3 billion in 2026 with Warner Bros deal.

Boston Consulting Group and Moloco survey 238 marketing leaders revealing 67% expect major AI disruption to consumer journeys as traditional search declines.

A review of a classic recommender system that could influence how Google Discover works.

X released its For You feed algorithm on January 20, 2026, revealing Grok-powered transformer architecture eliminates manual features in favor of machine learning predictions.

Weekly Field Notes covering ChatGPT ads, missing audience segments for leads, account authentication errors in Ads Manager, and more.

X's open-sourced algorithm reveals no explicit URL penalties, yet links get 94% fewer views. The code shows how engagement prediction creates indirect demotion.

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot fix.