Microsoft expands Performance Max campaigns with customer acquisition targeting while introducing automated assets to responsive search ads across most global markets.

Amazon announces AWS European Sovereign Cloud in Germany with €7.8 billion investment and expansion plans for Belgium, Netherlands, and Portugal.

BBC strikes unprecedented YouTube deal to create platform-first programming as broadcaster loses audience share to Google's video service in UK viewing metrics.

Marketing strategists debate whether modern media environments have made advertising fundamentally harder—or if claims of secular stagnation miss the point entirely.

Measurement company releases data validation tool addressing broken spend tracking, naming inconsistencies, and revenue gaps that derail marketing mix modeling.

Google introduces cross-data source filtering, component visibility controls, and histogram charts to Looker Studio on January 15, expanding reporting capabilities.

What if you could submit a separate image and video for a single placement in the spirit of creative diversification?

Browser-based AI agents face legal obstacles beyond technical challenges. Terms of service and platform control measures block autonomous booking despite capable technology.

Google's John Mueller explains why free subdomain hosting services attract spam and make it harder for legitimate sites to gain search visibility.

James LePage, co-lead of the WordPress AI team, offered tips on creating intentional content for AI agent consumption.

Learn the difference between Attribution Breakdowns and Compare Attribution Settings, and when each reporting option makes sense.

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for scaling growth without sacrificing efficiency.

While Discover data is limited, we can build propriety internal systems that help us get so much more out of the platform.

Nielsen's 15th annual diversity report reveals 67% pay more attention to ads reflecting their culture, with 70% willing to boycott brands that devalue their community.

John Mueller states spammers dropping links in comments have zero ranking impact as Google's systems ignore these attempts at manipulation entirely.

Deterministic data platforms remain marketing's most valuable infrastructure despite probabilistic AI dominance, but only when integrated as ecosystem orchestrators.

Wikimedia Foundation marks quarter-century milestone with docuseries, partnerships with Microsoft and Amazon, and new strategy to sustain volunteer-powered knowledge.

The co-lead of the WordPress AI Team says a "more complex" future may emerge for sites as agentic AI flattens branding and voice.

New data from BrightEdge offers insights on where Google is showing AI answers and which kinds of queries do not

Interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization

Entity linking gives multi-location brands semantic clarity, improving local rankings, non-branded visibility, and AI search accuracy.