New post by PPC Land 🔥
Atlantic sues Google claiming ad tech cheated publishers out of billions
Continue reading »
Atlantic sues Google claiming ad tech cheated publishers out of billions
Continue reading »
PPC Land
Atlantic sues Google claiming ad tech cheated publishers out of billions
The Atlantic files antitrust lawsuit accusing Google of monopolizing ad tech through rigged auctions, following April 2025 court ruling against the company.
New post by PPC Land 🔥
European advertisers struggle with trust gaps despite digital growth forecasts
Continue reading »
European advertisers struggle with trust gaps despite digital growth forecasts
Continue reading »
PPC Land
European advertisers struggle with trust gaps despite digital growth forecasts
IAB Europe's first comprehensive digital advertising report reveals 70% frustration with performance measurement while CTV investment momentum builds across continent.
New post by PPC Land 🔥
Privacy giant snaps up AI protocol startup to govern data flows nobody saw coming
Continue reading »
Privacy giant snaps up AI protocol startup to govern data flows nobody saw coming
Continue reading »
PPC Land
Privacy giant snaps up AI protocol startup to govern data flows nobody saw coming
Usercentrics acquires MCP Manager to govern AI data access through Model Context Protocol, extending consent management into agentic workflows as EU AI Act enforcement begins.
New post by PPC Land 🔥
Why an advocacy platform CEO says the influencer manager role is dying
Continue reading »
Why an advocacy platform CEO says the influencer manager role is dying
Continue reading »
PPC Land
Why an advocacy platform CEO says the influencer manager role is dying
Paul Archer, founder of brand advocacy platform Duel, argues AI automation will replace traditional influencer managers with "advocacy engineers" managing 100,000+ customer advocates.
New post by PPC Land 🔥
IAB Spain's 2026 digital roadmap puts AI agents at advertising's center
Continue reading »
IAB Spain's 2026 digital roadmap puts AI agents at advertising's center
Continue reading »
PPC Land
IAB Spain's 2026 digital roadmap puts AI agents at advertising's center
IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026.
New post by PPC Land 🔥
The ad industry won't hand LLMs 'the keys' to spend budgets
Continue reading »
The ad industry won't hand LLMs 'the keys' to spend budgets
Continue reading »
PPC Land
The ad industry won't hand LLMs 'the keys' to spend budgets
Large language models accelerate workflows but remain blocked from bidding decisions as platforms draw boundaries at point of spend, Digiday reports.
New post by PPC Land 🔥
Why Google won't put ads in Gemini — VP explains the strategy gap
Continue reading »
Why Google won't put ads in Gemini — VP explains the strategy gap
Continue reading »
PPC Land
Why Google won't put ads in Gemini — VP explains the strategy gap
Google VP Dan Taylor reveals why Gemini remains ad-free while AI Mode and AI Overviews monetize, addressing infrastructure costs and competitive positioning concerns.
New post by PPC Land 🔥
Triton Digital expands decade-long partnership with Salem Media across streaming, podcasting and video
Continue reading »
Triton Digital expands decade-long partnership with Salem Media across streaming, podcasting and video
Continue reading »
PPC Land
Triton Digital expands decade-long partnership with Salem Media across streaming, podcasting and video
Triton Digital extends its technology partnership with Salem Media Group, adding YouTube podcast measurement and Sounder audio intelligence capabilities to the broadcaster's 91-station network.
New post by PPC Land 🔥
Nearly half of podcast listeners never skip their favorite show
Continue reading »
Nearly half of podcast listeners never skip their favorite show
Continue reading »
PPC Land
Nearly half of podcast listeners never skip their favorite show
The Trade Desk and YouGov reveal 46% listener loyalty in U.S., positioning podcasts as high-value advertising channel with predictable reach despite persistent budget gap.
New post by PPC Land 🔥
Google Merchant Center's 24-hour update promise fails by nine days
Continue reading »
Google Merchant Center's 24-hour update promise fails by nine days
Continue reading »
PPC Land
Google Merchant Center's 24-hour update promise fails by nine days
Emmanuel Flossie exposes automatic import delays compromising Shopping ads and remarketing campaigns across retail accounts.
New post by PPC Land 🔥
Media leaders expect 43% more traffic losses as AI reshapes journalism
Continue reading »
Media leaders expect 43% more traffic losses as AI reshapes journalism
Continue reading »
PPC Land
Media leaders expect 43% more traffic losses as AI reshapes journalism
Survey of 280 news executives reveals Google Search traffic fell 38% in US, with publishers pivoting to YouTube and AI platforms while questioning industry survival.
New post by PPC Land 🔥
Google appeals DOJ search ruling, asks to pause data-sharing remedies
Continue reading »
Google appeals DOJ search ruling, asks to pause data-sharing remedies
Continue reading »
PPC Land
Google appeals DOJ search ruling, asks to pause data-sharing remedies
Google filed appeal notice January 16 seeking to pause mandates forcing search data sharing with competitors while appeal is heard in search monopoly case.
New post by PPC Land 🔥
Google Analytics drops three major features that will reshape how marketers track campaigns
Continue reading »
Google Analytics drops three major features that will reshape how marketers track campaigns
Continue reading »
PPC Land
Google Analytics drops three major features that will reshape how marketers track campaigns
Google yesterday integrated cross-channel budgeting alongside enhanced conversion management and attribution analysis in Google Analytics, marking significant changes to how advertisers optimize spending across platforms.
New post by PPC Land 🔥
Sesame Street becomes YouTube's biggest digital archive with 100+ episodes
Continue reading »
Sesame Street becomes YouTube's biggest digital archive with 100+ episodes
Continue reading »
PPC Land
Sesame Street becomes YouTube's biggest digital archive with 100+ episodes
YouTube positions itself as the largest digital library of Sesame Street content as childhood icon expands streaming footprint beyond Max platform partnership.
New post by Search Engine Journal 🔥
Google On Phantom Noindex Errors In Search Console via @sejournal, @martinibuster
Continue reading »
Google On Phantom Noindex Errors In Search Console via @sejournal, @martinibuster
Continue reading »
Search Engine Journal
Google On Phantom Noindex Errors In Search Console
Google's John Mueller's response on phantom noindex errors in Search Console acknowledges indexing blocks visible to Google.
New post by PPC Land 🔥
Cat litter box maker sues competitor over alleged TikTok influencer deception
Continue reading »
Cat litter box maker sues competitor over alleged TikTok influencer deception
Continue reading »
PPC Land
Cat litter box maker sues competitor over alleged TikTok influencer deception
TikTok Shop sellers Meowant and PetPivot clash in court over allegedly false product reviews, raising questions about creator partnerships and advertising disclosure.
New post by PPC Land 🔥
Bruno Mars returns with new solo track, hits 42M views in week
Continue reading »
Bruno Mars returns with new solo track, hits 42M views in week
Continue reading »
PPC Land
Bruno Mars returns with new solo track, hits 42M views in week
KPop Demon Hunters' Golden accumulates 66.7M views while Bruno Mars debuts with I Just Might as regional markets fragment across 13 territories.
New post by PPC Land 🔥
Microsoft adds customer goals and automation across Performance Max
Continue reading »
Microsoft adds customer goals and automation across Performance Max
Continue reading »
PPC Land
Microsoft adds customer goals and automation across Performance Max
Microsoft expands Performance Max campaigns with customer acquisition targeting while introducing automated assets to responsive search ads across most global markets.