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OpenAI today confirmed advertising tests for ChatGPT's free and Go tiers starting within weeks, ending months of speculation about monetization strategy.

Adobe paper reveals AI usage concentrated in creative, complex tasks requiring idea generation while routine work remains largely untouched by generative tools.

OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer independence, and ad placement.

Impact.com suspended Honey from its affiliate network today following investigation into standdown violations that concealed attribution manipulation from testers.

X yesterday expanded its revenue sharing pool, shifted payouts to timeline impressions, weighted Articles more heavily, and launched a $1M prize for US creators.

OpenAI announces advertising tests for ChatGPT starting in weeks, launching $8 Go tier globally while competitors already monetize AI platforms at scale.

Google ad infrastructure crashes slash publisher revenue 90% while Universal Commerce Protocol debuts, as industry confronts autonomous spending hesitancy.

The Atlantic files antitrust lawsuit accusing Google of monopolizing ad tech through rigged auctions, following April 2025 court ruling against the company.

Ready to learn how to "vibe code" custom SEO tools using ChatGPT and Google Colab? Gus Pelogia shares 5 automation ideas, including entity tracking and hreflang matching, to save you time.

IAB Europe's first comprehensive digital advertising report reveals 70% frustration with performance measurement while CTV investment momentum builds across continent.

IAB Europe's appeal succeeds as Belgian Market Court annuls action plan validation, requiring narrower scope reflecting limited joint controllership role.

IAB Europe this week launched an initiative calling for advertising technology companies to contribute to its comprehensive addressability and measurement solution mapping.

Usercentrics acquires MCP Manager to govern AI data access through Model Context Protocol, extending consent management into agentic workflows as EU AI Act enforcement begins.

Paul Archer, founder of brand advocacy platform Duel, argues AI automation will replace traditional influencer managers with "advocacy engineers" managing 100,000+ customer advocates.

IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026.

Large language models accelerate workflows but remain blocked from bidding decisions as platforms draw boundaries at point of spend, Digiday reports.

Google VP Dan Taylor reveals why Gemini remains ad-free while AI Mode and AI Overviews monetize, addressing infrastructure costs and competitive positioning concerns.

Triton Digital extends its technology partnership with Salem Media Group, adding YouTube podcast measurement and Sounder audio intelligence capabilities to the broadcaster's 91-station network.

The Trade Desk and YouGov reveal 46% listener loyalty in U.S., positioning podcasts as high-value advertising channel with predictable reach despite persistent budget gap.

Emmanuel Flossie exposes automatic import delays compromising Shopping ads and remarketing campaigns across retail accounts.