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Microsoft reveals when your products disappear from AI recommendations
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Microsoft reveals when your products disappear from AI recommendations
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PPC Land
Microsoft reveals when your products disappear from AI recommendations
Microsoft Advertising publishes comprehensive retailer playbook addressing Answer Engine Optimization and Generative Engine Optimization as agentic commerce reshapes discovery patterns.
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HubSpot and Reddit reveal why B2B buyers bypass your website
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HubSpot and Reddit reveal why B2B buyers bypass your website
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PPC Land
HubSpot and Reddit reveal why B2B buyers bypass your website
HubSpot and Reddit released a B2B marketing guide showing 70% of decisions happen before sales contact, with Reddit becoming the #1 AI-cited source for research.
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AudioGo adds true crime and comedy podcasts to January inventory
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AudioGo adds true crime and comedy podcasts to January inventory
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PPC Land
AudioGo adds true crime and comedy podcasts to January inventory
AudioGo today expanded its podcast advertising network with high-profile shows from SiriusXM and multicultural publishers, giving marketers access to previously unavailable inventory.
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Google ad platform failures slash publisher revenue up to 90% overnight
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Google ad platform failures slash publisher revenue up to 90% overnight
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PPC Land
Google ad platform failures slash publisher revenue up to 90% overnight
Google Ad Manager and AdSense experienced simultaneous technical disruptions on January 13-14, triggering widespread revenue declines of 50-90% for publishers.
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Blackstone's Liftoff bets $4 billion mobile ad empire on public markets
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Blackstone's Liftoff bets $4 billion mobile ad empire on public markets
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PPC Land
Blackstone's Liftoff bets $4 billion mobile ad empire on public markets
Liftoff files S-1 for Nasdaq IPO amid mobile advertising consolidation, revealing $491.6M revenue and widening losses while Blackstone seeks exit from 2019 investment.
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Meta's disappearing support act leaves advertisers stranded
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Meta's disappearing support act leaves advertisers stranded
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PPC Land
Meta's disappearing support act leaves advertisers stranded
Meta's automated support systems create frustrating loops, preventing advertisers from reaching human assistance when technical issues require intervention.
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VIOOH just unlocked 60,000 streaming TV screens in bars and gyms for programmatic ads
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VIOOH just unlocked 60,000 streaming TV screens in bars and gyms for programmatic ads
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PPC Land
VIOOH just unlocked 60,000 streaming TV screens in bars and gyms for programmatic ads
VIOOH partners with Atmosphere TV to enable programmatic buying across 60,000 place-based streaming venues generating 1 billion monthly impressions in restaurants and airports.
New post by Search Engine Journal 🔥
Building A Brand Is Not A Strategy, It Is A Starting Point via @sejournal, @TaylorDanRW
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Building A Brand Is Not A Strategy, It Is A Starting Point via @sejournal, @TaylorDanRW
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Search Engine Journal
Building A Brand Is Not A Strategy, It Is A Starting Point
When “build a brand” becomes the answer to everything, it’s time to ask what that really means for SEO.
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SEO Is No Longer A Single Discipline via @sejournal, @DuaneForrester
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SEO Is No Longer A Single Discipline via @sejournal, @DuaneForrester
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Search Engine Journal
SEO Is No Longer A Single Discipline
Why modern search now spans AI retrieval, brand protection, UX, and zero-click discovery.
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Survey: Publishers Expect Search Traffic To Fall Over 40% via @sejournal, @MattGSouthern
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Survey: Publishers Expect Search Traffic To Fall Over 40% via @sejournal, @MattGSouthern
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Search Engine Journal
Survey: Publishers Expect Search Traffic To Fall Over 40%
A Reuters Institute survey finds publishers expect search traffic to drop over 40% in three years as AI answer engines expand.
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European Commission releases public Google AdTech decision as structural remedies loom
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European Commission releases public Google AdTech decision as structural remedies loom
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PPC Land
European Commission releases public Google AdTech decision as structural remedies loom
Brussels published redacted version of €2.95 billion antitrust decision on January 14, 2026, while market testing behavioral remedies Google proposed in November.
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Campaign total budgets are now available in Search, Performance Max and Shopping campaigns.
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Campaign total budgets are now available in Search, Performance Max and Shopping campaigns.
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Google
Campaign total budgets are now available in Search, Performance Max and Shopping campaigns.
Managing budgets for specific campaign flights — like product launches, sales events or promotional bursts — shouldn't require constant manual adjustments. Campaign tota…
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Meta shifts Facebook Reels beyond engagement metrics with new user survey model
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Meta shifts Facebook Reels beyond engagement metrics with new user survey model
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PPC Land
Meta shifts Facebook Reels beyond engagement metrics with new user survey model
Meta launched User True Interest Survey model on Jan 14, integrating direct feedback to improve Facebook Reels recommendations beyond watch time and likes metrics.
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Infillion teams with Yobi to crack walled garden automation on the open web
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Infillion teams with Yobi to crack walled garden automation on the open web
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PPC Land
Infillion teams with Yobi to crack walled garden automation on the open web
Infillion and Yobi today announced partnership bringing Performance Max-style AI optimization to independent advertisers through privacy-first behavioral intelligence.
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Google finally lets you set fixed budgets for Search and Shopping campaigns
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Google finally lets you set fixed budgets for Search and Shopping campaigns
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PPC Land
Google finally lets you set fixed budgets for Search and Shopping campaigns
Google today expanded campaign total budgets to Search, Performance Max and Shopping campaigns globally in open beta, letting advertisers set fixed spending limits for 3 to 90 days.
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Cross-media measurement study targets European standards fragmentation
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Cross-media measurement study targets European standards fragmentation
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PPC Land
Cross-media measurement study targets European standards fragmentation
The Coalition for Innovative Media Measurement and WFA today launched a strategic review examining competing approaches across Europe as advertisers demand unified metrics.
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Why this Bloomberg reporter never wants to use the web again
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Why this Bloomberg reporter never wants to use the web again
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PPC Land
Why this Bloomberg reporter never wants to use the web again
Bloomberg's Joe Weisenthal questions why websites exist when AI chatbots handle information better, sparking debate about digital publishing's future.
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Ad tech veteran slams IAB's 2026 agenda for abandoning publishers
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Ad tech veteran slams IAB's 2026 agenda for abandoning publishers
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PPC Land
Ad tech veteran slams IAB's 2026 agenda for abandoning publishers
Industry founder challenges Interactive Advertising Bureau to address existential revenue crisis facing digital media companies amid AI traffic collapse
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Audioboom hits $5.1M profit as Spotify partnership targets video monetization gap
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Audioboom hits $5.1M profit as Spotify partnership targets video monetization gap
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PPC Land
Audioboom hits $5.1M profit as Spotify partnership targets video monetization gap
Audioboom reports 54% profit growth to $5.1M with record Q4 revenue while launching Spotify partnership to close video podcast monetization gap between $71 audio RPM and sub-$35 video rates.
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Google gives advertisers one placement list to rule them all
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Google gives advertisers one placement list to rule them all
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PPC Land
Google gives advertisers one placement list to rule them all
Account-level placement exclusions consolidate brand safety controls across Performance Max, Demand Gen, YouTube and Display in a single Google Ads setting.
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WhatsApp bars AI chatbots as Meta solidifies messaging monopoly
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WhatsApp bars AI chatbots as Meta solidifies messaging monopoly
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PPC Land
WhatsApp bars AI chatbots as Meta solidifies messaging monopoly
Meta today banned general-purpose AI chatbots from WhatsApp's Business API while keeping its own Meta AI as the sole assistant on the 3 billion-user platform.