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How contextual targeting doubled Super Bowl ad ROI last year
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How contextual targeting doubled Super Bowl ad ROI last year
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PPC Land
How contextual targeting doubled Super Bowl ad ROI last year
Integral Ad Science reports 102% ROI increase for contextual campaigns during Super Bowl LVIII, with traffic hitting 131 million impressions on game day.
New post by Search Engine Journal 🔥
2026 Guide To Hiring A Link Building Agency In The AI Search Era via @sejournal, @jmoserr
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2026 Guide To Hiring A Link Building Agency In The AI Search Era via @sejournal, @jmoserr
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Search Engine Journal
2026 Guide To Hiring A Link Building Agency In The AI Search Era
Link building strategies have changed. Find out how to effectively select a link building agency for modern marketing success.
New post by Search Engine Journal 🔥
Google Downplays GEO – But Let’s Talk About Garbage AI SERPs via @sejournal, @martinibuster
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Google Downplays GEO – But Let’s Talk About Garbage AI SERPs via @sejournal, @martinibuster
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Search Engine Journal
Google Downplays GEO – But Let’s Talk About Garbage AI SERPs
Google offers advice about chunking content for AI SEO but is this really what we should be talking about?
New post by Search Engine Journal 🔥
Search Marketing’s Insight Gap: When Automation Replaces Understanding via @sejournal, @coreydmorris
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Search Marketing’s Insight Gap: When Automation Replaces Understanding via @sejournal, @coreydmorris
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Search Engine Journal
Search Marketing’s Insight Gap: When Automation Replaces Understanding
Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore strategy, context, and ROI.
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How Much Can We Influence AI Responses? via @sejournal, @Kevin_Indig
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How Much Can We Influence AI Responses? via @sejournal, @Kevin_Indig
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Search Engine Journal
How Much Can We Influence AI Responses?
New research shows we can influence LLM outputs far more than expected – and that’s the real risk.
New post by PPC Land 🔥
Google opens NBCUniversal's Winter Olympics inventory to programmatic ads
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Google opens NBCUniversal's Winter Olympics inventory to programmatic ads
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PPC Land
Google opens NBCUniversal's Winter Olympics inventory to programmatic ads
Google Display & Video 360 adds NBCUniversal Olympic Winter Games programmatic inventory with AI conversion tracking and household frequency controls.
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Amazon forces all sellers to use prepaid returns, ending high-value exemption
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Amazon forces all sellers to use prepaid returns, ending high-value exemption
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PPC Land
Amazon forces all sellers to use prepaid returns, ending high-value exemption
Amazon eliminates high-value exemption for return labels on February 8, 2026, requiring all US seller-fulfilled orders to use prepaid shipping program.
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Google's shopping AI sparks surveillance pricing debate
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Google's shopping AI sparks surveillance pricing debate
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PPC Land
Google's shopping AI sparks surveillance pricing debate
Google faces accusations about personalized upselling in Universal Commerce Protocol after January 11 announcement, while company denies claims about price manipulation.
New post by Search Engine Journal 🔥
5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026 via @sejournal, @CallRail
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5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026 via @sejournal, @CallRail
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Search Engine Journal
5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026
Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets.
New post by Search Engine Journal 🔥
What Google SERPs Will Reward in 2026 [Webinar] via @sejournal, @lorenbaker
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What Google SERPs Will Reward in 2026 [Webinar] via @sejournal, @lorenbaker
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Search Engine Journal
What Google SERPs Will Reward in 2026 [Webinar]
The Changes, Features & Signals Driving Organic Traffic Next Year Google’s search results are evolving faster than most SEO strategies can adapt. AI
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Google: AI Mode Checkout Can’t Raise Prices via @sejournal, @MattGSouthern
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Google: AI Mode Checkout Can’t Raise Prices via @sejournal, @MattGSouthern
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Search Engine Journal
Google: AI Mode Checkout Can’t Raise Prices
Google responds to “personalized upselling” criticism tied to its AI Mode checkout roadmap, saying upselling means premium options, not higher prices.
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Social Media Trust Is Breaking Down (And How You Can Rebuild It) via @sejournal, @donutcaramel13
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Social Media Trust Is Breaking Down (And How You Can Rebuild It) via @sejournal, @donutcaramel13
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Search Engine Journal
Social Media Trust Is Breaking Down (And How You Can Rebuild It)
Social media audiences are more skeptical than ever, forcing marketers to rethink AI use, influencer strategy, and how credibility is earned.
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Why Paid Search Foundations Still Matter In An AI-Focused World
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Why Paid Search Foundations Still Matter In An AI-Focused World
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Search Engine Journal
Why Paid Search Foundations Still Matter In An AI-Focused World
Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and optimize campaigns.
New post by Search Engine Journal 🔥
YouTube Expands Monetization For Some Controversial Issues via @sejournal, @MattGSouthern
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YouTube Expands Monetization For Some Controversial Issues via @sejournal, @MattGSouthern
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Search Engine Journal
YouTube Expands Monetization For Some Controversial Issues
YouTube is updating advertiser-friendly guidelines so some non-graphic videos on "controversial issues" may be eligible for full monetization.
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AdMonsters joins AdExchanger in publisher community power play
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AdMonsters joins AdExchanger in publisher community power play
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PPC Land
AdMonsters joins AdExchanger in publisher community power play
AdMonsters merges with sister brand AdExchanger in January 2026, unifying content platforms as publisher ad ops community faces mounting challenges from AI traffic losses and programmatic changes.