New post by PPC Land 🔥
Microsoft Advertising and Epsilon bring precision targeting to search campaigns
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Microsoft Advertising and Epsilon bring precision targeting to search campaigns
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PPC Land
Microsoft Advertising and Epsilon bring precision targeting to search campaigns
Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests.
New post by PPC Land 🔥
Magnite secures Roblox's 151 million daily users for programmatic video
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Magnite secures Roblox's 151 million daily users for programmatic video
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PPC Land
Magnite secures Roblox's 151 million daily users for programmatic video
Magnite gains exclusive global rights to monetize Roblox's rewarded video inventory across 151 million daily users as programmatic gaming advertising expands
New post by PPC Land 🔥
Sophie Turner leads star-studded Tomb Raider cast for Amazon
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Sophie Turner leads star-studded Tomb Raider cast for Amazon
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PPC Land
Sophie Turner leads star-studded Tomb Raider cast for Amazon
Amazon MGM Studios announces complete cast for Prime Video's Tomb Raider series led by Sophie Turner as Lara Croft with Sigourney Weaver and Jason Isaacs.
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Amazon pushes Alexa+ beyond Echo devices into Samsung TVs and BMW cars
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Amazon pushes Alexa+ beyond Echo devices into Samsung TVs and BMW cars
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PPC Land
Amazon pushes Alexa+ beyond Echo devices into Samsung TVs and BMW cars
Amazon extends AI assistant to third-party hardware with Samsung television integration and automotive deployments across BMW, HERE Technologies, and TomTom navigation systems.
New post by PPC Land 🔥
Google shuts down session tracking for new advertisers in Ads API
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Google shuts down session tracking for new advertisers in Ads API
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PPC Land
Google shuts down session tracking for new advertisers in Ads API
Google restricts IP address and session attribute imports in Google Ads API starting February 2, forcing developers toward Data Manager API migration.
New post by PPC Land 🔥
StackAdapt brings self-serve NPI targeting to pharmaceutical advertisers
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StackAdapt brings self-serve NPI targeting to pharmaceutical advertisers
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PPC Land
StackAdapt brings self-serve NPI targeting to pharmaceutical advertisers
StackAdapt launches in-platform NPI targeting and measurement on Jan. 6, 2026, enabling pharmaceutical marketers to run deterministic HCP campaigns.
New post by PPC Land 🔥
Google blocks rummy and fantasy sports ads in India after legal crackdown
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Google blocks rummy and fantasy sports ads in India after legal crackdown
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PPC Land
Google blocks rummy and fantasy sports ads in India after legal crackdown
Google Ads will disallow all rummy and daily fantasy sports promotions targeting India starting January 21, 2026, following regulatory compliance requirements.
New post by PPC Land 🔥
Google opens Belarus gambling ads with dual-authority licensing
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Google opens Belarus gambling ads with dual-authority licensing
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PPC Land
Google opens Belarus gambling ads with dual-authority licensing
Google accepts online gambling ads in Belarus starting January 22, 2026, requiring operators to secure authorization from Ministry of Taxes and presidential offices.
New post by PPC Land 🔥
Google quietly expands asset A/B testing to all Performance Max campaigns
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Google quietly expands asset A/B testing to all Performance Max campaigns
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PPC Land
Google quietly expands asset A/B testing to all Performance Max campaigns
Google extends Performance Max asset experimentation beyond retail campaigns, enabling advertisers to test creative combinations within single asset groups.
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Microsoft lets advertisers add 50 search themes to Performance Max campaigns
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Microsoft lets advertisers add 50 search themes to Performance Max campaigns
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PPC Land
Microsoft lets advertisers add 50 search themes to Performance Max campaigns
Microsoft Advertising expands search theme capacity from previous limits, giving advertisers more control over automated campaign targeting signals.
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Netflix's KPop Demon Hunters holds YouTube's top spot as 2026 begins
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Netflix's KPop Demon Hunters holds YouTube's top spot as 2026 begins
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PPC Land
Netflix's KPop Demon Hunters holds YouTube's top spot as 2026 begins
Golden from Netflix's animated film leads with 59.8 million views while regional charts show India, Brazil dominate global consumption patterns week of January 2-8, 2026.
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YouTube quietly removes upload date sorting, sparking creator backlash
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YouTube quietly removes upload date sorting, sparking creator backlash
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PPC Land
YouTube quietly removes upload date sorting, sparking creator backlash
YouTube eliminates sort-by-upload-date function while maintaining date filters, disrupting news discovery workflows for creators and viewers.
New post by PPC Land 🔥
Private label sales hit €352 billion as shoppers reshape European grocery
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Private label sales hit €352 billion as shoppers reshape European grocery
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PPC Land
Private label sales hit €352 billion as shoppers reshape European grocery
European retailers' own brands now command 38.5% of grocery market value, outpacing manufacturer brands by 2.5x.
New post by Jon Loomer Digital 🔥
Meta Needs a Detailed Log of Attributed Conversions
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Meta Needs a Detailed Log of Attributed Conversions
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Jon Loomer Digital
Meta Needs a Detailed Log of Attributed Conversions
Ads Manager conversion reporting is too generic. A detailed log of attributed conversions could prevent confusion and solve discrepancies.
New post by Google Ads & Commerce 🔥
New tech and tools for retailers to succeed in an agentic shopping era
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New tech and tools for retailers to succeed in an agentic shopping era
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Google
New tech and tools for retailers to succeed in an agentic shopping era
An overview of Google’s new open standard for agentic commerce and AI tools to help retailers connect with shoppers and drive sales.
New post by Search Engine Journal 🔥
Google Announces AI Mode Checkout Protocol, Business Agent via @sejournal, @MattGSouthern
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Google Announces AI Mode Checkout Protocol, Business Agent via @sejournal, @MattGSouthern
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Search Engine Journal
Google Announces AI Mode Checkout Protocol, Business Agent
Google announced checkout capabilities in AI Mode and a new Business Agent feature that puts branded AI chat on Search results. Available to U.S. retailers.
New post by Google Ads & Commerce 🔥
The AI platform shift and the opportunity ahead for retail
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The AI platform shift and the opportunity ahead for retail
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Google
The AI platform shift and the opportunity ahead for retail
Google is partnering with retailers to improve the shopping experience for customers end-to-end.
New post by PPC Land 🔥
Google launches protocol for AI agents to shop across platforms
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Google launches protocol for AI agents to shop across platforms
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PPC Land
Google launches protocol for AI agents to shop across platforms
Google launches Universal Commerce Protocol with major retailers on January 11, 2026, introducing checkout APIs and payment standards for autonomous AI agents.