Agentic AI infrastructure commanded the advertising industry this week as platforms deployed autonomous campaign management while CES showcased deployment roadmaps.

Experienced programmers maintain strict control over AI agents rather than delegating design decisions, new research reveals amid industry debate.

Criteo schedules February 27, 2026 shareholder meeting for Luxembourg redomiciliation vote, streamlining corporate structure with direct Nasdaq listing.

Microsoft introduces Copilot Checkout on January 8, enabling direct purchases through AI conversations with PayPal, Shopify, and Stripe while launching Brand Agents for merchant websites.

Advertisers face genuine operational changes through agentic AI while navigating empty promises, brand safety crises, and platform power plays reshaping 2026.

Spotify launches listening activity and Request to Jam in Messages on January 7, 2026, enabling real-time music sharing for 40 million messaging users.

Apple's credit card moves from Goldman Sachs to Chase after consumer lending losses topped $1 billion, with 12 million cardholders facing 24-month transition.

Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests.

Magnite gains exclusive global rights to monetize Roblox's rewarded video inventory across 151 million daily users as programmatic gaming advertising expands

Amazon MGM Studios announces complete cast for Prime Video's Tomb Raider series led by Sophie Turner as Lara Croft with Sigourney Weaver and Jason Isaacs.

Amazon extends AI assistant to third-party hardware with Samsung television integration and automotive deployments across BMW, HERE Technologies, and TomTom navigation systems.

Google restricts IP address and session attribute imports in Google Ads API starting February 2, forcing developers toward Data Manager API migration.

StackAdapt launches in-platform NPI targeting and measurement on Jan. 6, 2026, enabling pharmaceutical marketers to run deterministic HCP campaigns.

OpenXBuild APIs let advertisers inject custom logic directly into auctions, cutting conversion costs dramatically according to early adopter tvScientific.

Google Ads will disallow all rummy and daily fantasy sports promotions targeting India starting January 21, 2026, following regulatory compliance requirements.

Google accepts online gambling ads in Belarus starting January 22, 2026, requiring operators to secure authorization from Ministry of Taxes and presidential offices.

Google extends Performance Max asset experimentation beyond retail campaigns, enabling advertisers to test creative combinations within single asset groups.

Traffic to established websites dropped 11% over five years while AI platforms rise, leaving outdated content to clutter search results with broken links.

Microsoft Advertising expands search theme capacity from previous limits, giving advertisers more control over automated campaign targeting signals.

Golden from Netflix's animated film leads with 59.8 million views while regional charts show India, Brazil dominate global consumption patterns week of January 2-8, 2026.

YouTube eliminates sort-by-upload-date function while maintaining date filters, disrupting news discovery workflows for creators and viewers.