Digital video dominates investment priorities while 56% flag AI-generated content adjacency as top 2026 challenge, according to Integral Ad Science survey of 220 UK media professionals.

IAB Polska released AI Guide 2.0 on January 8, 2026, expanding from 2024 edition to over 300 pages covering large language models, agents, and performance marketing.

RTL Deutschland's streaming platform reached 7 million paying subscribers around the turn of the year, strengthening position as Germany's largest national service.

Location intelligence platform releases four high-intent audience segments for Chinese New Year, Valentine's Day, Super Bowl, and Winter Olympics campaigns.

Teads appoints Dani Cushion as CMO effective January 6, 2026, bringing IPO experience from Innovid, Cardlytics to guide marketing during growth phase.

Agentic AI infrastructure commanded the advertising industry this week as platforms deployed autonomous campaign management while CES showcased deployment roadmaps.

Experienced programmers maintain strict control over AI agents rather than delegating design decisions, new research reveals amid industry debate.

Criteo schedules February 27, 2026 shareholder meeting for Luxembourg redomiciliation vote, streamlining corporate structure with direct Nasdaq listing.

Microsoft introduces Copilot Checkout on January 8, enabling direct purchases through AI conversations with PayPal, Shopify, and Stripe while launching Brand Agents for merchant websites.

Advertisers face genuine operational changes through agentic AI while navigating empty promises, brand safety crises, and platform power plays reshaping 2026.

Spotify launches listening activity and Request to Jam in Messages on January 7, 2026, enabling real-time music sharing for 40 million messaging users.

Apple's credit card moves from Goldman Sachs to Chase after consumer lending losses topped $1 billion, with 12 million cardholders facing 24-month transition.

Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests.

Magnite gains exclusive global rights to monetize Roblox's rewarded video inventory across 151 million daily users as programmatic gaming advertising expands

Amazon MGM Studios announces complete cast for Prime Video's Tomb Raider series led by Sophie Turner as Lara Croft with Sigourney Weaver and Jason Isaacs.

Amazon extends AI assistant to third-party hardware with Samsung television integration and automotive deployments across BMW, HERE Technologies, and TomTom navigation systems.

Google restricts IP address and session attribute imports in Google Ads API starting February 2, forcing developers toward Data Manager API migration.

StackAdapt launches in-platform NPI targeting and measurement on Jan. 6, 2026, enabling pharmaceutical marketers to run deterministic HCP campaigns.

OpenXBuild APIs let advertisers inject custom logic directly into auctions, cutting conversion costs dramatically according to early adopter tvScientific.

Google Ads will disallow all rummy and daily fantasy sports promotions targeting India starting January 21, 2026, following regulatory compliance requirements.

Google accepts online gambling ads in Belarus starting January 22, 2026, requiring operators to secure authorization from Ministry of Taxes and presidential offices.