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Spend-based carbon measurements overstate ad emissions by 450%
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Spend-based carbon measurements overstate ad emissions by 450%
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PPC Land
Spend-based carbon measurements overstate ad emissions by 450%
Cedara and momox case study reveals how spend-based carbon calculations inflate digital advertising emissions compared to GMSF activity-based methodology.
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YouTube's ad revenue dominance challenged despite dwarfing TV budgets
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YouTube's ad revenue dominance challenged despite dwarfing TV budgets
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PPC Land
YouTube's ad revenue dominance challenged despite dwarfing TV budgets
YouTube generates $36.1B annually while global TV advertising reaches $180B, yet TikTok gains momentum as YouTube's growth rate slows to 12.5% after years of decline.
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Google's $32 billion bet on cloud security faces February deadline
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Google's $32 billion bet on cloud security faces February deadline
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PPC Land
Google's $32 billion bet on cloud security faces February deadline
Description: European regulators must decide by February 10 whether to approve Google's largest-ever acquisition of cybersecurity firm Wiz amid warnings from researchers about vertical monopolization risks.
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Show-level transparency comes to streaming TV ads through Index Exchange
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Show-level transparency comes to streaming TV ads through Index Exchange
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PPC Land
Show-level transparency comes to streaming TV ads through Index Exchange
Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory.
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Ask An SEO: Can AI Systems & LLMs Render JavaScript To Read ‘Hidden’ Content? via @sejournal, @HelenPollitt1
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Ask An SEO: Can AI Systems & LLMs Render JavaScript To Read ‘Hidden’ Content? via @sejournal, @HelenPollitt1
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Search Engine Journal
Ask An SEO: Can AI Systems & LLMs Render JavaScript To Read ‘Hidden’ Content?
What are the differences between how AI systems handle JavaScript-rendered or interactively hidden content compared to traditional Google indexing?
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VIOOH locks down 5,000 screens in US grocery stores and transit hubs
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VIOOH locks down 5,000 screens in US grocery stores and transit hubs
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PPC Land
VIOOH locks down 5,000 screens in US grocery stores and transit hubs
VIOOH partners with Dolphin OOH to provide programmatic access to over 5,000 digital screens generating 50 million monthly impressions across major US cities.
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DIRECTV makes its live TV network available for programmatic DOOH buying
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DIRECTV makes its live TV network available for programmatic DOOH buying
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PPC Land
DIRECTV makes its live TV network available for programmatic DOOH buying
DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026.
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German court holds third-party cookie providers liable without consent
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German court holds third-party cookie providers liable without consent
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PPC Land
German court holds third-party cookie providers liable without consent
Frankfurt Higher Regional Court rules technology companies placing third-party cookies face direct liability even when website operators fail to obtain user consent, awarding €100 damages in December 2025 decision.
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Being Right Isn’t Enough For AI Visibility Today via @sejournal, @DuaneForrester
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Being Right Isn’t Enough For AI Visibility Today via @sejournal, @DuaneForrester
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Search Engine Journal
Being Right Isn’t Enough For AI Visibility Today
Why AI answers favor what they already trust, and what that means for visibility.
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LiveRamp just turned its data marketplace into an AI model training hub
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LiveRamp just turned its data marketplace into an AI model training hub
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PPC Land
LiveRamp just turned its data marketplace into an AI model training hub
Data collaboration platform opens licensing infrastructure for training data, third-party models, and AI-powered applications starting January 6, 2026.
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Magnite partners with deep learning firm to enrich programmatic bidstream
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Magnite partners with deep learning firm to enrich programmatic bidstream
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PPC Land
Magnite partners with deep learning firm to enrich programmatic bidstream
Magnite integrates Cognitiv's deep learning models into ClearLine on January 6, expanding real-time curation capabilities across premium video inventory and omnichannel campaigns.
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Google Gemini Gains Share As ChatGPT Declines In Similarweb Data via @sejournal, @MattGSouthern
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Google Gemini Gains Share As ChatGPT Declines In Similarweb Data via @sejournal, @MattGSouthern
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Search Engine Journal
Google Gemini Gains Share As ChatGPT Declines In Similarweb Data
Similarweb’s January Global AI Tracker shows ChatGPT at 64.5% of gen AI chatbot site visits, while Gemini reached 21.5% and writing tools fell.
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Google: AI Overviews Show Less When Users Don’t Engage via @sejournal, @MattGSouthern
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Google: AI Overviews Show Less When Users Don’t Engage via @sejournal, @MattGSouthern
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Search Engine Journal
Google: AI Overviews Show Less When Users Don’t Engage
Google's Robby Stein explains why AI Overviews appear for some searches but not others, describing an engagement-based system.
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Netflix soundtrack dominates as YouTube charts reveal fragmented listening
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Netflix soundtrack dominates as YouTube charts reveal fragmented listening
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PPC Land
Netflix soundtrack dominates as YouTube charts reveal fragmented listening
Golden from KPop Demon Hunters leads US charts with 9.3M views while Peso Pluma and regional hits fragment the December 26-January 1 streaming landscape.
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Beehiiv doubles ad sales team as newsletter monetization heats up
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Beehiiv doubles ad sales team as newsletter monetization heats up
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PPC Land
Beehiiv doubles ad sales team as newsletter monetization heats up
Newsletter platform Beehiiv expands advertising team with LiveIntent veteran Andrew MacMannis as ad demand accelerates across 30,000 publications.
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Comscore cracks the audio measurement gap with Trade Desk integration
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Comscore cracks the audio measurement gap with Trade Desk integration
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PPC Land
Comscore cracks the audio measurement gap with Trade Desk integration
Comscore launches AI-powered audio targeting and measurement on The Trade Desk, addressing a 22% investment gap between consumer engagement and advertiser spending.
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Google phases out call-only ads by February 2027 in push toward automation
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Google phases out call-only ads by February 2027 in push toward automation
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PPC Land
Google phases out call-only ads by February 2027 in push toward automation
Google deprecates call-only ads starting February 2026, forcing advertisers to transition to responsive search ads with call assets by February 2027 deadline.
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California data broker fined $45,000 for selling health condition lists
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California data broker fined $45,000 for selling health condition lists
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PPC Land
California data broker fined $45,000 for selling health condition lists
Texas company marketed consumer data on Alzheimer's, addiction, and ethnic backgrounds without Delete Act registration compliance, faces December deadline.
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Tech giants rush to sponsor Tailwind CSS after devastating layoffs
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Tech giants rush to sponsor Tailwind CSS after devastating layoffs
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PPC Land
Tech giants rush to sponsor Tailwind CSS after devastating layoffs
Vercel, Gumroad, Google, Lovable, and Macroscope pledged financial support to Tailwind CSS within 48 hours of the January 6, 2026, layoffs that eliminated 75% of the engineering staff.