Research analyzing 7,060 queries reveals Google's Gemini allocates fixed 2,000-word budget per search, with top-ranked content receiving twice the grounding share of fifth-ranked sources.

Measurement company launches program-level reporting for linear and streaming with AWS-powered content unification, ending walled-off audience data on January 6, 2026.

Meta's new value rules feature lets advertisers adjust bids by demographics and placement, but industry experts warn against rushing adoption without clear data.

xAI's Grok triggered 16 requests from 12 IPs using spoofed user agents while legitimate AI crawlers adopt adversarial tactics to evade detection systems.

A Guardian investigation says health experts found misleading information in Google's AI Overviews for some medical searches. Google disputes the findings.

England implements sweeping restrictions on high fat, sugar and salt food marketing starting January 2026, drawing mixed reactions from industry stakeholders and health experts.

Google Ads will permit prediction market advertising starting January 21, 2026, exclusively for platforms authorized by CFTC as Designated Contract Markets or NFA-registered brokerages.

Basis and Mediaocean announce integration linking programmatic, search, social, and CTV advertising with enterprise planning, ordering, trafficking, measurement, and financial systems.

Walmart introduces agentic advertising assistant and AI-powered creative tools on January 6, positioning retail media platform against rising competition from Amazon.

Google Merchant Center will require separate product IDs for online versus in-store items starting March 2026, affecting Local Inventory Ads and feed management.

IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising.

PayPal launched Transaction Graph Insights & Measurement on January 6, giving advertisers cross-merchant purchase data that platform-specific tools miss entirely.

Content creators file second amended complaint January 5, 2026 with specific merchant contracts proving PayPal's Honey extension violated affiliate agreements.

Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure.

DAX US partners with DISQO on January 6, 2026, to provide accessible brand lift measurement across podcast and streaming audio inventory reaching 108 million listeners.

Similarweb data reveals year-over-year growth from January 2025 to 2026 across ChatGPT, Gemini, Perplexity, and Claude as mobile app adoption surges past website visits.

California Assembly Member Christopher Ward introduced legislation January 5 that would prohibit businesses from selling sensitive personal information to third parties under state privacy laws.

Magnite launched its first seller agent in SpringServe during December 2025, testing AI-driven advertising transactions with Scope3 as buyer agent partner.

Uncover insights on the state of AEO as AI-driven discovery reshapes strategies for enterprise organizations in 2026.

Google Ads quietly rolls out a powerful new AI model that is better able to catch policy violations and malicious activity.

Meta replaced the Post Engagement performance goal with Interactions. Here’s what changed, which metrics are included, and what it means.