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Google engineer's Claude Code confession rattles engineering teams
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Google engineer's Claude Code confession rattles engineering teams
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PPC Land
Google engineer's Claude Code confession rattles engineering teams
Google principal engineer reveals AI coding tool replicated year-long distributed systems work in one hour, sparking debate over development productivity.
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Marketing platform shifts and algorithm volatility mark week's industry news
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Marketing platform shifts and algorithm volatility mark week's industry news
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PPC Land
Marketing platform shifts and algorithm volatility mark week's industry news
Google completes December core update after 18 days. Publishers confront agentic browsers. IAB Tech Lab introduces new advertising framework standards.
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YouTube's demonetization system silences journalism while fraud thrives
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YouTube's demonetization system silences journalism while fraud thrives
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PPC Land
YouTube's demonetization system silences journalism while fraud thrives
Content creator's Epstein investigation was demonetized despite 98.9% approval rating, while deepfake scams using his likeness remain on platform.
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Stack Overflow traffic collapses as AI tools reshape how developers code
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Stack Overflow traffic collapses as AI tools reshape how developers code
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PPC Land
Stack Overflow traffic collapses as AI tools reshape how developers code
Monthly question volume plummets from 200,000 to below 50,000 since ChatGPT launch, threatening the platform's survival as programmers abandon community forums.
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16 Content Writing Tips From Experts To Survive 2026 via @sejournal, @beacarlota17
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16 Content Writing Tips From Experts To Survive 2026 via @sejournal, @beacarlota17
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Search Engine Journal
16 Content Writing Tips From Experts To Survive 2026
What will high-performing content look like in 2026? Experts share how to adapt, lead, and prove the value of human creativity in the AI era.
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20 AI Prompt Ideas & Example Templates For PPC (Easy + Advanced) via @sejournal, @theshelleywalsh
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20 AI Prompt Ideas & Example Templates For PPC (Easy + Advanced) via @sejournal, @theshelleywalsh
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Search Engine Journal
20 AI Prompt Ideas & Example Templates For PPC (Easy + Advanced)
A curated library of PPC prompts built to accelerate every stage of your workflow and for you to adapt to your needs
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December Core Update: More Brands Win “Best Of” Queries via @sejournal, @MattGSouthern
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December Core Update: More Brands Win “Best Of” Queries via @sejournal, @MattGSouthern
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Search Engine Journal
December Core Update: More Brands Win “Best Of” Queries
Early analysis of Google's December core update points to gains for specialized sites over generalists. News publishers saw heavy volatility across surfaces.
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Microsoft CEO, Google Engineer Deflect AI Quality Complaints via @sejournal, @MattGSouthern
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Microsoft CEO, Google Engineer Deflect AI Quality Complaints via @sejournal, @MattGSouthern
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Search Engine Journal
Microsoft CEO, Google Engineer Deflect AI Quality Complaints
Microsoft CEO Satya Nadella urges moving beyond “slop vs sophistication,” while Google engineer Jaana Dogan frames AI criticism as burnout.
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PubMatic launches agentic advertising OS with live campaigns running
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PubMatic launches agentic advertising OS with live campaigns running
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PPC Land
PubMatic launches agentic advertising OS with live campaigns running
PubMatic introduced AgenticOS on January 5, positioning the infrastructure as the first operating system built specifically for autonomous advertising execution across premium digital environments.
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Reddit's Max campaigns cut costs by 17% through AI optimization
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Reddit's Max campaigns cut costs by 17% through AI optimization
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PPC Land
Reddit's Max campaigns cut costs by 17% through AI optimization
Reddit launches Max campaigns beta with AI-powered bidding delivering 17% lower CPA and 27% more conversions while opening automation insights.
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Reddit Introduces Max Campaigns, Its New Automated Campaign Type via @sejournal, @brookeosmundson
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Reddit Introduces Max Campaigns, Its New Automated Campaign Type via @sejournal, @brookeosmundson
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Search Engine Journal
Reddit Introduces Max Campaigns, Its New Automated Campaign Type
Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide deeper audience insight for advertisers.
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Google’s Recommender System Breakthrough Detects Semantic Intent via @sejournal, @martinibuster
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Google’s Recommender System Breakthrough Detects Semantic Intent via @sejournal, @martinibuster
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Search Engine Journal
Google’s Recommender System Breakthrough Detects Semantic Intent
Google quietly published a research paper on personalized semantics for recommender systems like Google Discover and YouTube.
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AI-Generated Content Isn’t The Problem, Your Strategy Is
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AI-Generated Content Isn’t The Problem, Your Strategy Is
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Search Engine Journal
AI-Generated Content Isn’t The Problem, Your Strategy Is
Whether you’re using AI to replace your content team or avoiding it entirely, you might be repeating a historic mistake. Strategy matters more than tools.
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State Of AI Search Optimization 2026 via @sejournal, @Kevin_Indig
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State Of AI Search Optimization 2026 via @sejournal, @Kevin_Indig
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Search Engine Journal
State Of AI Search Optimization 2026
Search is shifting from ranked lists to definitive answers. This guide breaks down the retrieval, citation, and trust factors that determine LLM visibility in 2026.
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Comscore unveils daily TV program tracking powered by AWS AI
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Comscore unveils daily TV program tracking powered by AWS AI
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PPC Land
Comscore unveils daily TV program tracking powered by AWS AI
Measurement company launches program-level reporting for linear and streaming with AWS-powered content unification, ending walled-off audience data on January 6, 2026.
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Meta's value rules might actually cost more than they're worth
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Meta's value rules might actually cost more than they're worth
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PPC Land
Meta's value rules might actually cost more than they're worth
Meta's new value rules feature lets advertisers adjust bids by demographics and placement, but industry experts warn against rushing adoption without clear data.
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AI agents caught masquerading as humans to bypass website defenses
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AI agents caught masquerading as humans to bypass website defenses
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PPC Land
AI agents caught masquerading as humans to bypass website defenses
xAI's Grok triggered 16 requests from 12 IPs using spoofed user agents while legitimate AI crawlers adopt adversarial tactics to evade detection systems.
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The Guardian: Google AI Overviews Gave Misleading Health Advice via @sejournal, @MattGSouthern
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The Guardian: Google AI Overviews Gave Misleading Health Advice via @sejournal, @MattGSouthern
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Search Engine Journal
The Guardian: Google AI Overviews Gave Misleading Health Advice
A Guardian investigation says health experts found misleading information in Google's AI Overviews for some medical searches. Google disputes the findings.