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Why cutting marketing budgets compounds faster than you think
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Why cutting marketing budgets compounds faster than you think
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PPC Land
Why cutting marketing budgets compounds faster than you think
Kraft mac and cheese fell to 39% share as zero-based budgeting proved marketing works multiplicatively, not additively—cutting 25% one year costs far more.
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Former EU commissioners defend digital rules against Trump censorship claims
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Former EU commissioners defend digital rules against Trump censorship claims
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PPC Land
Former EU commissioners defend digital rules against Trump censorship claims
Former EU commissioners defend the Digital Markets Act against Trump's censorship accusations, clarifying the focus on fair competition and market transparency.
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Shopify analytics complexity increases as merchant data gaps emerge
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Shopify analytics complexity increases as merchant data gaps emerge
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PPC Land
Shopify analytics complexity increases as merchant data gaps emerge
Shopify analytics and technical attribution challenges require diagnostic metric maps to identify checkout friction and traffic misalignment as platforms expand.
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What is AI slop and why advertisers should care about it now
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What is AI slop and why advertisers should care about it now
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PPC Land
What is AI slop and why advertisers should care about it now
AI slop refers to low-quality, mass-produced content created by artificial intelligence with minimal oversight, flooding platforms and threatening advertising effectiveness.
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Is your site finally ready? The new math behind premium ad network approvals
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Is your site finally ready? The new math behind premium ad network approvals
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PPC Land
Is your site finally ready? The new math behind premium ad network approvals
Raptive and Mediavine shift eligibility rules as Google’s 2025 core updates disrupt traffic. Discover the technical requirements and revenue thresholds for sites.
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Amazon Canada implements strict ownership verification to meet KYC rules
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Amazon Canada implements strict ownership verification to meet KYC rules
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PPC Land
Amazon Canada implements strict ownership verification to meet KYC rules
Amazon.ca now requires a self-attestation document from sellers to verify beneficial ownership, following updated Canadian KYC regulations for disbursements.
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Amazon AI scraping project creates unauthorized listings for small brands
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Amazon AI scraping project creates unauthorized listings for small brands
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PPC Land
Amazon AI scraping project creates unauthorized listings for small brands
Amazon AI scraping via Project Starfish creates unauthorized listings for independent brands. Small retailers report hallucinations and broken customer trust.
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How Europe’s privacy gamble is costing billions in lost tech investment
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How Europe’s privacy gamble is costing billions in lost tech investment
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PPC Land
How Europe’s privacy gamble is costing billions in lost tech investment
Venture capital in the EU plummeted by 20 percent after GDPR as US investors pulled back from data-intensive startups, according to new economic research data.
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Google engineer's Claude Code confession rattles engineering teams
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Google engineer's Claude Code confession rattles engineering teams
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PPC Land
Google engineer's Claude Code confession rattles engineering teams
Google principal engineer reveals AI coding tool replicated year-long distributed systems work in one hour, sparking debate over development productivity.
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Marketing platform shifts and algorithm volatility mark week's industry news
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Marketing platform shifts and algorithm volatility mark week's industry news
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PPC Land
Marketing platform shifts and algorithm volatility mark week's industry news
Google completes December core update after 18 days. Publishers confront agentic browsers. IAB Tech Lab introduces new advertising framework standards.
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YouTube's demonetization system silences journalism while fraud thrives
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YouTube's demonetization system silences journalism while fraud thrives
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PPC Land
YouTube's demonetization system silences journalism while fraud thrives
Content creator's Epstein investigation was demonetized despite 98.9% approval rating, while deepfake scams using his likeness remain on platform.
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Stack Overflow traffic collapses as AI tools reshape how developers code
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Stack Overflow traffic collapses as AI tools reshape how developers code
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PPC Land
Stack Overflow traffic collapses as AI tools reshape how developers code
Monthly question volume plummets from 200,000 to below 50,000 since ChatGPT launch, threatening the platform's survival as programmers abandon community forums.
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16 Content Writing Tips From Experts To Survive 2026 via @sejournal, @beacarlota17
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16 Content Writing Tips From Experts To Survive 2026 via @sejournal, @beacarlota17
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Search Engine Journal
16 Content Writing Tips From Experts To Survive 2026
What will high-performing content look like in 2026? Experts share how to adapt, lead, and prove the value of human creativity in the AI era.
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20 AI Prompt Ideas & Example Templates For PPC (Easy + Advanced) via @sejournal, @theshelleywalsh
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20 AI Prompt Ideas & Example Templates For PPC (Easy + Advanced) via @sejournal, @theshelleywalsh
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Search Engine Journal
20 AI Prompt Ideas & Example Templates For PPC (Easy + Advanced)
A curated library of PPC prompts built to accelerate every stage of your workflow and for you to adapt to your needs
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December Core Update: More Brands Win “Best Of” Queries via @sejournal, @MattGSouthern
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December Core Update: More Brands Win “Best Of” Queries via @sejournal, @MattGSouthern
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Search Engine Journal
December Core Update: More Brands Win “Best Of” Queries
Early analysis of Google's December core update points to gains for specialized sites over generalists. News publishers saw heavy volatility across surfaces.
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Microsoft CEO, Google Engineer Deflect AI Quality Complaints via @sejournal, @MattGSouthern
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Microsoft CEO, Google Engineer Deflect AI Quality Complaints via @sejournal, @MattGSouthern
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Search Engine Journal
Microsoft CEO, Google Engineer Deflect AI Quality Complaints
Microsoft CEO Satya Nadella urges moving beyond “slop vs sophistication,” while Google engineer Jaana Dogan frames AI criticism as burnout.
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PubMatic launches agentic advertising OS with live campaigns running
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PubMatic launches agentic advertising OS with live campaigns running
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PPC Land
PubMatic launches agentic advertising OS with live campaigns running
PubMatic introduced AgenticOS on January 5, positioning the infrastructure as the first operating system built specifically for autonomous advertising execution across premium digital environments.