Ahrefs published arguably misinterpreted research that nonetheless yielded surprising insights into Generative Engine Optimization (GEO).

Japan enforces Mobile Software Competition Act on December 17, requiring Google and Apple to allow alternative app stores and payment systems with strict compliance rules.

Google integrates Gemini 3 frontier model into search on December 18, 2025, enabling dynamic interface generation and real-time simulations for complex queries across millions of users.

LinkedIn's B2B Institute research shows branded searches deliver $12.99 ROAS versus $0.68 for generic terms, as AI-driven discovery reshapes marketing strategies.

Ahrefs tested AI platforms with misinformation about a fictional brand on December 10. Search Engine Journal's critique revealed what the experiment really demonstrated.

Satya Nadella told managers Copilot's Gmail and Outlook connections "don't really work" and are "not smart" while taking hands-on role to fix AI assistant problems.

SEO woke up to GEO and Google patents. WordPress began the year with uncertainty and ended it well placed to benefit from AI.

Get a comprehensive breakdown of all the LinkedIn campaign objectives available to advertisers, plus how to choose the right one.

Viant CEO Tim Vanderhook talks about the impact of shopping in AI platforms and what marketers must do to prepare for the rise of AI-native commerce.

These eight short podcast episodes explain how Meta ads actually work, what matters most, and how to approach results with confidence.

Dan Koe argues AI democratization makes slowing down the new competitive advantage as marketing automation creates efficiency without strategic depth.

As AI tools become more efficient, a 19th-century economic principle suggests demand for marketing work could increase rather than decline.

Here are Google’s latest AI updates from December 2025

Digital marketing podcast recognizes Anthony Higman, Glenn Gabe, and Barry Schwartz while celebrating memes, rants, and platform battles that defined advertising technology's most tumultuous year.

Google completes its third core update of 2025 on December 29 after an 18-day rollout marked by significant ranking volatility and traffic losses for publishers.

Successful SEO requires a balance of strategy and tactical implementation with consistency. A framework with a cadence for what is important helps prioritize focus.

Learn how we built a WordPress plugin that uses vectors and LLMs to manage semantic internal linking directly inside the editor, without Python or external workflows.

Instead of restricting by age, gender, or placement, you should apply value rules to impact your bid based on those variables.

Marketing consultant questions LEGO's shift from open-ended building blocks to licensed IP sets, sparking debate about retail economics versus imagination.

IAB Tech Lab CEO Anthony Katsur warns advertising industry must fix transparency and privacy issues before embracing agentic AI during 2025's hectic pace.

Ryan Hudson rebuts allegations against Honey's affiliate practices while launching ZeroClick AI ad network, as investigation exposes detection evasion system.