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Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks
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Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks
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PPC Land
Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks
Amazon extends voice assistant booking capabilities across hotels, home services, and wellness appointments coming throughout 2026, expanding agentic commerce infrastructure.
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Apple pauses Texas age verification rules after court injunction
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Apple pauses Texas age verification rules after court injunction
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PPC Land
Apple pauses Texas age verification rules after court injunction
Apple halts Texas SB2420 implementation following district court injunction while keeping developer tools available for Utah and Louisiana laws taking effect in 2026.
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Adobe teams with Runway to build AI video tools for creatives
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Adobe teams with Runway to build AI video tools for creatives
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PPC Land
Adobe teams with Runway to build AI video tools for creatives
Adobe partners with Runway on December 18, bringing Gen-4.5 generative video models to Firefly users while developing exclusive AI video capabilities for professionals.
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Google's Gemini now lets users verify AI-generated video content
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Google's Gemini now lets users verify AI-generated video content
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PPC Land
Google's Gemini now lets users verify AI-generated video content
Google introduced video verification tools within the Gemini app on December 18, 2025, letting users detect content created or edited with Google AI.
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iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers
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iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers
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PPC Land
iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers
Viant integrates iHeartMedia's podcast, streaming and broadcast radio inventory through Triton Digital, marking first OTA broadcast programmatic access for DSP.
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SEO expert says websites lose rankings because they're doing too much SEO
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SEO expert says websites lose rankings because they're doing too much SEO
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PPC Land
SEO expert says websites lose rankings because they're doing too much SEO
Lily Ray warns excessive optimization tactics now trigger Google penalties as AI content floods search results. Recovery requires sustained effort spanning years.
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Microsoft Advertising now gives exact match total control over ad auctions
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Microsoft Advertising now gives exact match total control over ad auctions
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PPC Land
Microsoft Advertising now gives exact match total control over ad auctions
Microsoft confirms exact match keywords override ad rank in search auctions, fundamentally changing how advertisers compete against Performance Max campaigns.
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Lionsgate hands FreeWheel exclusive control of its FAST channel advertising
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Lionsgate hands FreeWheel exclusive control of its FAST channel advertising
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PPC Land
Lionsgate hands FreeWheel exclusive control of its FAST channel advertising
Lionsgate partnered exclusively with FreeWheel on December 18, 2025, to manage its 30 U.S. FAST channels, giving ad buyers unified access to premium content.
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Taiwan drafts AI Basic Act amid chip dominance and regulatory gaps
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Taiwan drafts AI Basic Act amid chip dominance and regulatory gaps
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PPC Land
Taiwan drafts AI Basic Act amid chip dominance and regulatory gaps
Taiwan's Executive Yuan submitted Draft AI Basic Act on August 28, 2025, establishing governance framework for artificial intelligence development across semiconductors.
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Egypt finally implements data protection law after five-year delay
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Egypt finally implements data protection law after five-year delay
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PPC Land
Egypt finally implements data protection law after five-year delay
Egypt issues Executive Decree 816 on November 10, 2025, establishing operational framework for 2020 personal data protection legislation with penalties up to 666,666 EGP and new obligations for international transfers.
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Statista CEO reveals how 2025 forced a complete business model redesign
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Statista CEO reveals how 2025 forced a complete business model redesign
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PPC Land
Statista CEO reveals how 2025 forced a complete business model redesign
Marc Berg shared three critical lessons from leading Statista through 2025 as data became the new battleground for AI partnerships with tech giants.
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Why advertising experts say new AI protocol won't fix programmatic's biggest problem
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Why advertising experts say new AI protocol won't fix programmatic's biggest problem
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PPC Land
Why advertising experts say new AI protocol won't fix programmatic's biggest problem
Industry veterans warn Ad Context Protocol ignores fraud risks that plagued similar standards while major platforms lack incentive to adopt it.
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Newsletter monetization shifts toward sponsorships as paid models plateau
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Newsletter monetization shifts toward sponsorships as paid models plateau
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PPC Land
Newsletter monetization shifts toward sponsorships as paid models plateau
Sponsored content surpassed paid subscriptions as the dominant revenue model for email newsletters in 2025, with 77% of new publications seeking advertising partnerships compared to just 2% operating paywalls.
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Google December update wrecks traffic as ChatGPT explores ads
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Google December update wrecks traffic as ChatGPT explores ads
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PPC Land
Google December update wrecks traffic as ChatGPT explores ads
Google's third core update of 2025 devastated Discover traffic for news publishers during peak holiday season, while OpenAI signals advertising ambitions and major ad tech consolidation reshapes the competitive landscape.
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Adform acquires Splicky: why this DOOH deal reshapes European ad tech
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Adform acquires Splicky: why this DOOH deal reshapes European ad tech
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PPC Land
Adform acquires Splicky: why this DOOH deal reshapes European ad tech
Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close.
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Why greed, not technology, blocks programmatic advertising reform
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Why greed, not technology, blocks programmatic advertising reform
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PPC Land
Why greed, not technology, blocks programmatic advertising reform
Advertising veterans warn new AI protocol ignores fraud risks while major platforms resist adoption that threatens vendor lock-in profits.
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YouTube's home feed quietly kills long-form video discovery
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YouTube's home feed quietly kills long-form video discovery
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PPC Land
YouTube's home feed quietly kills long-form video discovery
Platform data shows browse recommendations dropped from six long-form videos per row to just two, redirecting 80% of available slots toward Shorts content.
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YouTube pulls the plug on Billboard charts after streaming weight dispute
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YouTube pulls the plug on Billboard charts after streaming weight dispute
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PPC Land
YouTube pulls the plug on Billboard charts after streaming weight dispute
YouTube withdraws streaming data from Billboard charts after January 16, 2026, ending decade-long partnership over ad-supported versus subscription weighting.
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Amazon adds $1,000 annual value to Business Prime with QuickBooks, CrowdStrike benefits
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Amazon adds $1,000 annual value to Business Prime with QuickBooks, CrowdStrike benefits
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PPC Land
Amazon adds $1,000 annual value to Business Prime with QuickBooks, CrowdStrike benefits
Amazon Business expands membership benefits with financial software, cybersecurity protection, and HR tools for small businesses across three partnership programs.
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Microsoft Clarity reveals how AI assistants are reshaping website traffic patterns
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Microsoft Clarity reveals how AI assistants are reshaping website traffic patterns
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PPC Land
Microsoft Clarity reveals how AI assistants are reshaping website traffic patterns
Microsoft Clarity's December 18 analysis shows AI referrals grew 155% in eight months while converting 11 times better than search despite under 1% traffic share.