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OpenX integrates Amazon's machine learning to filter low-value impressions
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OpenX integrates Amazon's machine learning to filter low-value impressions
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PPC Land
OpenX integrates Amazon's machine learning to filter low-value impressions
OpenX enhanced its traffic optimization using Amazon Ads' Dynamic Traffic Engine to route higher-quality impressions to Amazon DSP through automated signals.
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Belgian data watchdog targets adtech with sweeping enforcement strategy
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Belgian data watchdog targets adtech with sweeping enforcement strategy
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PPC Land
Belgian data watchdog targets adtech with sweeping enforcement strategy
Belgium's privacy regulator is shifting enforcement resources toward large-scale advertising technology platforms and data brokers under a strategic plan announced December 23, 2025 that fundamentally reshapes how the authority approaches data protection.
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Brazil's data watchdog adds child protection to enforcement agenda
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Brazil's data watchdog adds child protection to enforcement agenda
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PPC Land
Brazil's data watchdog adds child protection to enforcement agenda
ANPD approves priority enforcement map including child safety online following Digital Statute passage while postponing consent rules and governance frameworks.
New post by Search Engine Journal 🔥
Track Santa On Christmas Eve 2025 (Via NORAD & Google) via @sejournal, @MattGSouthern
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Track Santa On Christmas Eve 2025 (Via NORAD & Google) via @sejournal, @MattGSouthern
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Search Engine Journal
Track Santa On Christmas Eve 2025 (Via NORAD & Google)
Track Santa’s 2025 journey in real time using Google and NORAD’s interactive Santa trackers, with maps, arrival times, and holiday activities.
New post by Jon Loomer Digital 🔥
Meta Agrees to Less Personalized Advertising Option in the EU
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Meta Agrees to Less Personalized Advertising Option in the EU
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Jon Loomer Digital
Meta Agrees to Less Personalized Advertising Option in the EU
Meta agreed to give users in the EU a third option to opt into sharing less personal data in exchange for less personalized ads.
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TikTok leads platforms in misinformation exposure, new EU study reveals
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TikTok leads platforms in misinformation exposure, new EU study reveals
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PPC Land
TikTok leads platforms in misinformation exposure, new EU study reveals
Comprehensive research measuring disinformation across Facebook, Instagram, LinkedIn, TikTok, X/Twitter and YouTube finds TikTok users face highest exposure to false claims.
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The 7 Best Landing Page Builders For 2026 via @sejournal, @MattGSouthern
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The 7 Best Landing Page Builders For 2026 via @sejournal, @MattGSouthern
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Search Engine Journal
The 7 Best Landing Page Builders For 2026
High-intent traffic deserves high-performing pages, and these landing page builders help marketers create them with precision.
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Snapchat brings AI video generation to users with new Animate It lens
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Snapchat brings AI video generation to users with new Animate It lens
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PPC Land
Snapchat brings AI video generation to users with new Animate It lens
Snapchat launched Animate It on December 22, offering Lens+ subscribers access to prompt-based video generation powered by an internally developed AI model.
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Paramount climbs to third despite losing ground year-over-year
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Paramount climbs to third despite losing ground year-over-year
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PPC Land
Paramount climbs to third despite losing ground year-over-year
Paramount captured 8.9% of TV in November 2025 with strong monthly gains, though down from 9.3% in 2024. Netflix grew to 8.3% while YouTube leads at 12.9% share.
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Nielsen and Roku deepen ties with Roku Channel becoming #2 in ad-supported TV
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Nielsen and Roku deepen ties with Roku Channel becoming #2 in ad-supported TV
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PPC Land
Nielsen and Roku deepen ties with Roku Channel becoming #2 in ad-supported TV
Nielsen and Roku expand strategic partnership on December 22, integrating streaming data while revealing The Roku Channel ranks #2 in ad-supported TV time.
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Looker Studio adds 15 partner connectors in year-end expansion
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Looker Studio adds 15 partner connectors in year-end expansion
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PPC Land
Looker Studio adds 15 partner connectors in year-end expansion
Google expands Looker Studio Connector Gallery with 15 integrations from Supermetrics, Dataslayer, and others spanning retail media, social platforms, and CRM on December 23, 2025.
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Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks
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Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks
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PPC Land
Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks
Amazon extends voice assistant booking capabilities across hotels, home services, and wellness appointments coming throughout 2026, expanding agentic commerce infrastructure.
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Apple pauses Texas age verification rules after court injunction
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Apple pauses Texas age verification rules after court injunction
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PPC Land
Apple pauses Texas age verification rules after court injunction
Apple halts Texas SB2420 implementation following district court injunction while keeping developer tools available for Utah and Louisiana laws taking effect in 2026.
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Adobe teams with Runway to build AI video tools for creatives
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Adobe teams with Runway to build AI video tools for creatives
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PPC Land
Adobe teams with Runway to build AI video tools for creatives
Adobe partners with Runway on December 18, bringing Gen-4.5 generative video models to Firefly users while developing exclusive AI video capabilities for professionals.
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Google's Gemini now lets users verify AI-generated video content
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Google's Gemini now lets users verify AI-generated video content
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PPC Land
Google's Gemini now lets users verify AI-generated video content
Google introduced video verification tools within the Gemini app on December 18, 2025, letting users detect content created or edited with Google AI.
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iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers
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iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers
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PPC Land
iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers
Viant integrates iHeartMedia's podcast, streaming and broadcast radio inventory through Triton Digital, marking first OTA broadcast programmatic access for DSP.
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SEO expert says websites lose rankings because they're doing too much SEO
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SEO expert says websites lose rankings because they're doing too much SEO
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PPC Land
SEO expert says websites lose rankings because they're doing too much SEO
Lily Ray warns excessive optimization tactics now trigger Google penalties as AI content floods search results. Recovery requires sustained effort spanning years.
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Microsoft Advertising now gives exact match total control over ad auctions
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Microsoft Advertising now gives exact match total control over ad auctions
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PPC Land
Microsoft Advertising now gives exact match total control over ad auctions
Microsoft confirms exact match keywords override ad rank in search auctions, fundamentally changing how advertisers compete against Performance Max campaigns.
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Lionsgate hands FreeWheel exclusive control of its FAST channel advertising
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Lionsgate hands FreeWheel exclusive control of its FAST channel advertising
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PPC Land
Lionsgate hands FreeWheel exclusive control of its FAST channel advertising
Lionsgate partnered exclusively with FreeWheel on December 18, 2025, to manage its 30 U.S. FAST channels, giving ad buyers unified access to premium content.
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Taiwan drafts AI Basic Act amid chip dominance and regulatory gaps
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Taiwan drafts AI Basic Act amid chip dominance and regulatory gaps
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PPC Land
Taiwan drafts AI Basic Act amid chip dominance and regulatory gaps
Taiwan's Executive Yuan submitted Draft AI Basic Act on August 28, 2025, establishing governance framework for artificial intelligence development across semiconductors.
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Egypt finally implements data protection law after five-year delay
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Egypt finally implements data protection law after five-year delay
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PPC Land
Egypt finally implements data protection law after five-year delay
Egypt issues Executive Decree 816 on November 10, 2025, establishing operational framework for 2020 personal data protection legislation with penalties up to 666,666 EGP and new obligations for international transfers.