A year-end audit of last year's forecasts showing where AI transformed work, search, and strategy, and where it still fell short.

YouTube Shorts can help you get more from your short-form video strategy this holiday season. According to Kantar, on average, YouTube Creator Ads on Shorts increase pur…

Google made tons of updates to Google Ads in 2025. We compiled the biggest Google Ads updates and what they mean for 2026 campaigns.

Google expands Preferred Sources to English users worldwide and launches pilot AI partnerships with publishers.

AppsFlyer reveals GenAI app advertising reached $824 million while 57% of marketers deploy AI agents for technical automation across $109 billion mobile market.

Google launches Preferred Sources globally on December 10, 2025, while piloting AI-powered article overviews with major publishers including The Guardian.

Google Search Console adds weekly and monthly data in Performance reports, addressing misaligned date comparison issues for website owners.

YouTube TV announces over 10 genre-specific subscription packages launching early 2026, including dedicated sports plan with ESPN networks and NFL add-ons.

YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers.

Find out how WordPress & vibe coding can come together for rapid client website creation, under your agency's brand.

Every campaign faces a learning phase. Understanding triggers and strategies helps balance stability, spend, and algorithmic trust.

Marie Haynes maps the coming shift toward agentic SEO, outlining the practical skills and experimentation SEOs need now before workflows become fully embedded.

Say goodbye to bad dressing room lighting and awkward outfit selfies. Today U.S. shoppers have a new way to use our virtual try on tool: Now if you don’t have a full bod…

Plus the Hidden Prediction That Will Reshape AI-Driven Discovery

Meta recently rolled out the ability to optimize for First Conversion instead of All Conversions. Unfortunately, there's a reporting bug.

Demand Gen can help you reach new audiences while they're streaming, scrolling or shopping. On average, 68% of Demand Gen conversions came from users who did not see the…

Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks.

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Google's December 2025 core update leads this week's SEO Pulse, alongside Preferred Sources expansion and social insights in Search Console.

Microsoft analyzed 37.5 million Copilot chats and found differences in how people use the assistant on mobile versus desktop.