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European Commission opens probe into Google's AI content practices
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European Commission opens probe into Google's AI content practices
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PPC Land
European Commission opens probe into Google's AI content practices
European Commission investigates whether Google abuses market power by using publisher and YouTube content for AI without compensation or opt-out options on December 9, 2025.
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Media experts embrace AI advertising cautiously amid brand safety concerns
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Media experts embrace AI advertising cautiously amid brand safety concerns
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PPC Land
Media experts embrace AI advertising cautiously amid brand safety concerns
IAS survey reveals 61% of media professionals excited about AI-generated content opportunities while 53% cite unsuitable adjacencies as top 2026 challenge.
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Pinterest unveils 21 consumer trends for 2026 advertising campaigns
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Pinterest unveils 21 consumer trends for 2026 advertising campaigns
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PPC Land
Pinterest unveils 21 consumer trends for 2026 advertising campaigns
Pinterest released its annual Pinterest Predicts 2026 report on December 9, 2025, identifying 21 emerging trends across fashion, food, home decor, beauty, and travel categories based on global search data analysis.
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IAB Ireland releases retail media report for brands and agencies
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IAB Ireland releases retail media report for brands and agencies
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PPC Land
IAB Ireland releases retail media report for brands and agencies
IAB Ireland published December 2025 report examining retail media infrastructure, measurement approaches, and first-party data readiness in Irish advertising market.
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AI-generated reviews surge over 1,000% on Temu and Shein platforms
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AI-generated reviews surge over 1,000% on Temu and Shein platforms
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PPC Land
YouTube creators challenge platform's claims of manual appeal reviews
Creators report AI-automated responses to channel termination appeals within minutes, contradicting platform's statements about human review processes.
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Nielsen audience segments arrive in Amazon DSP and Marketing Cloud
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Nielsen audience segments arrive in Amazon DSP and Marketing Cloud
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PPC Land
Nielsen audience segments arrive in Amazon DSP and Marketing Cloud
Nielsen Marketing Cloud brings third-party audience data to Amazon's advertising ecosystem through Zeotap integration on December 8, 2025.
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Uber launches Intelligence insights platform powered by LiveRamp clean room
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Uber launches Intelligence insights platform powered by LiveRamp clean room
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PPC Land
Uber launches Intelligence insights platform powered by LiveRamp clean room
Uber Advertising debuts data insights platform combining mobility and delivery signals with brand data through LiveRamp's secure collaboration environment.
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YouTube AI Enforcement Questioned As Channels Get Restored via @sejournal, @MattGSouthern
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YouTube AI Enforcement Questioned As Channels Get Restored via @sejournal, @MattGSouthern
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Search Engine Journal
YouTube AI Enforcement Questioned As Channels Get Restored
YouTube creators report sudden channel bans for spam policies, with some restored after public outcry. YouTube claims the vast majority of terminations are correct.
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Google Confirms Smaller Core Updates Happen Continuously via @sejournal, @MattGSouthern
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Google Confirms Smaller Core Updates Happen Continuously via @sejournal, @MattGSouthern
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Search Engine Journal
Google Confirms Smaller Core Updates Happen Continuously
Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates.
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CMA opens investigations into eight firms over online pricing practices
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CMA opens investigations into eight firms over online pricing practices
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PPC Land
CMA opens investigations into eight firms over online pricing practices
UK regulator launches first enforcement actions under new consumer powers targeting drip pricing and hidden fees across ticketing, fitness, and retail sectors.
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AI Overviews Changed Everything: How To Choose Link Building Services For 2026 via @sejournal, @EditorialLink
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AI Overviews Changed Everything: How To Choose Link Building Services For 2026 via @sejournal, @EditorialLink
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Search Engine Journal
AI Overviews Changed Everything: How To Choose Link Building Services For 2026
Navigate the complex world of link building with our guide to finding reputable link building services in 2026 for long-term success.
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Google Hit By EU Probe Into Unfair Use Of Online Content via @sejournal, @martinibuster
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Google Hit By EU Probe Into Unfair Use Of Online Content via @sejournal, @martinibuster
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Search Engine Journal
Google Hit By EU Probe Into Unfair Use Of Online Content
Google faces an investigation into whether its AI practices breach EU competition rules prohibiting the abuse of a dominant position.
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Google AdSense automates Offerwall optimization with machine learning
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Google AdSense automates Offerwall optimization with machine learning
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PPC Land
Google AdSense automates Offerwall optimization with machine learning
Google AdSense announces December 10 automatic enrollment in Offerwall optimization, using machine learning to boost revenue 8.15% and conversions 10.2% over manual metering.
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YouTube expands A/B testing to include titles alongside thumbnails
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YouTube expands A/B testing to include titles alongside thumbnails
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PPC Land
YouTube expands A/B testing to include titles alongside thumbnails
YouTube now allows creators with advanced features to test up to three title and thumbnail combinations over two-week periods, optimizing for watch time.
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Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It) via @sejournal, @SequinsNsearch
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Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It) via @sejournal, @SequinsNsearch
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Search Engine Journal
Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It)
Discover why the "bad portions" of the user journey are the ones that tend to be remembered, and what to do about it.
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Addressing The B2B Trust Deficit: How To Win Buyers In 2026 via @sejournal, @alexanderkesler
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Addressing The B2B Trust Deficit: How To Win Buyers In 2026 via @sejournal, @alexanderkesler
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Search Engine Journal
Addressing The B2B Trust Deficit: How To Win Buyers In 2026
In a buyer-led world defined by AI, trust has become the driver of early buyer preference and long-term revenue.
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Scoring My 2025 Predictions via @sejournal, @Kevin_Indig
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Scoring My 2025 Predictions via @sejournal, @Kevin_Indig
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Search Engine Journal
Scoring My 2025 Predictions
A year-end audit of last year's forecasts showing where AI transformed work, search, and strategy, and where it still fell short.
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New updates to YouTube Shorts will help brands maximize their holiday budgets.
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New updates to YouTube Shorts will help brands maximize their holiday budgets.
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Google
New updates to YouTube Shorts will help brands maximize their holiday budgets.
YouTube Shorts can help you get more from your short-form video strategy this holiday season. According to Kantar, on average, YouTube Creator Ads on Shorts increase pur…
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11 Biggest Google Ads Updates of 2025 (+How They’ll Impact 2026)
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11 Biggest Google Ads Updates of 2025 (+How They’ll Impact 2026)
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WordStream
11 Biggest Google Ads Updates of 2025 (+How They'll Impact 2026)
Google made tons of updates to Google Ads in 2025. We compiled the biggest Google Ads updates and what they mean for 2026 campaigns.
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Google Expands Preferred Sources & Publisher AI Partnerships via @sejournal, @MattGSouthern
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Google Expands Preferred Sources & Publisher AI Partnerships via @sejournal, @MattGSouthern
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Search Engine Journal
Google Expands Preferred Sources & Publisher AI Partnerships
Google expands Preferred Sources to English users worldwide and launches pilot AI partnerships with publishers.
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GenAI app spending hits $824 million as marketers adopt AI agents
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GenAI app spending hits $824 million as marketers adopt AI agents
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PPC Land
GenAI app spending hits $824 million as marketers adopt AI agents
AppsFlyer reveals GenAI app advertising reached $824 million while 57% of marketers deploy AI agents for technical automation across $109 billion mobile market.