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Marketers plan email resurgence amid AI adoption and podcast growth
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Marketers plan email resurgence amid AI adoption and podcast growth
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PPC Land
Marketers plan email resurgence amid AI adoption and podcast growth
Survey of 100 business leaders reveals 65% will reinvest in email marketing while 97% report AI impact on performance. Retail media networks reach 70% adoption.
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Bombora audiences reach Reddit's 116 million daily users for B2B targeting
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Bombora audiences reach Reddit's 116 million daily users for B2B targeting
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PPC Land
Bombora audiences reach Reddit's 116 million daily users for B2B targeting
Consent-driven B2B audience data expands to Reddit platform through partnership with Bombora, enabling advertisers to activate 19,000 intent-based segments.
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Amazon Prime Video adds free news hub for US streaming customers
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Amazon Prime Video adds free news hub for US streaming customers
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PPC Land
Amazon Prime Video adds free news hub for US streaming customers
Prime Video launches dedicated news destination on December 3, 2025, offering 24/7 access to ABC, CBS, CNN, NBC News and hundreds of channels at no additional cost.
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Meta removes 134 million scam ads in 2025 amid expanding fraud crisis
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Meta removes 134 million scam ads in 2025 amid expanding fraud crisis
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PPC Land
Meta removes 134 million scam ads in 2025 amid expanding fraud crisis
Meta announces extensive anti-scam measures at Global Anti-Scam Summit, removing 134 million scam ads in 2025 while user reports decline 50% over 15 months.
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DoubleVerify urges streaming industry to adopt transparency standards
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DoubleVerify urges streaming industry to adopt transparency standards
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PPC Land
DoubleVerify urges streaming industry to adopt transparency standards
Measurement verification company calls for widespread adoption of content-level reporting and viewability standards as low CTV measurement adoption persists.
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Looker Studio updates filters, charts, and connectors in November releases
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Looker Studio updates filters, charts, and connectors in November releases
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PPC Land
Looker Studio updates filters, charts, and connectors in November releases
Google introduced timeline chart modernization, parameter-enabled filter defaults, and expanded Google Ads metrics in Looker Studio's November 6 and 13 updates.
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AI anxiety drives consumer privacy fears as data trust reaches crisis point
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AI anxiety drives consumer privacy fears as data trust reaches crisis point
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PPC Land
AI anxiety drives consumer privacy fears as data trust reaches crisis point
Verve survey reveals 65% of consumers worry about AI data training, while 97% demand transparency from publishers as privacy concerns intensify in 2025.
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AdClarity adds click-through rate benchmarking to ad intelligence platform
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AdClarity adds click-through rate benchmarking to ad intelligence platform
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PPC Land
AdClarity adds click-through rate benchmarking to ad intelligence platform
BIScience launched CTR competitive intelligence for AdClarity on December 5, 2025, enabling advertisers to benchmark engagement across display, video, social and in-app ads.
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Amazon consolidates ad platforms while expanding streaming and music features
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Amazon consolidates ad platforms while expanding streaming and music features
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PPC Land
Amazon consolidates ad platforms while expanding streaming and music features
Amazon merges DSP and Ads Console into unified Campaign Manager with AI agents. Prime Video adds news hub. Music launches 2025 Delivered. CEO discusses persistence.
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Programmatic audio shifts to curation, identity, and video in 2026
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Programmatic audio shifts to curation, identity, and video in 2026
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PPC Land
Programmatic audio shifts to curation, identity, and video in 2026
Triton Digital CRO predicts programmatic audio will prioritize curated supply and brand fit over scale while integrating with omnichannel platforms in 2026.
New post by Search Engine Journal 🔥
Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI via @sejournal, @martinibuster
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Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI via @sejournal, @martinibuster
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Search Engine Journal
Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI
Google CEO Sundar Pichai used a simple question to reveal how he really sees AI fitting into people's lives.
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Inside ChatGPT’s Confidential Report Visibility Metrics [Part 1] via @sejournal, @VincentTerrasi
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Inside ChatGPT’s Confidential Report Visibility Metrics [Part 1] via @sejournal, @VincentTerrasi
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Search Engine Journal
Inside ChatGPT’s Confidential Report Visibility Metrics [Part 1]
Internal OpenAI data shows ChatGPT increasingly surfaces publisher content while eliminating the need for users to click through.
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13 Google Ads Settings To Check When Running International PPC Campaigns via @sejournal, @brookeosmundson
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13 Google Ads Settings To Check When Running International PPC Campaigns via @sejournal, @brookeosmundson
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Search Engine Journal
13 Google Ads Settings To Check When Running International PPC Campaigns
Learn the essential Google Ads settings that affect international PPC performance and how to set up campaigns correctly before expanding into new markets.
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LLM Payments To Publishers: The New Economics Of Search via @sejournal, @MattGSouthern
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LLM Payments To Publishers: The New Economics Of Search via @sejournal, @MattGSouthern
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Search Engine Journal
The Click Economy Is Over: How AI Search Is Forcing Publishers To Rethink Revenue
As AI search reduces clicks, publishers are exploring licensing and revenue sharing. Here’s what the shift means for SEO and content strategy.
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Google Tests Social Channel Insights In Search Console via @sejournal, @MattGSouthern
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Google Tests Social Channel Insights In Search Console via @sejournal, @MattGSouthern
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Search Engine Journal
Google Tests Social Channel Insights In Search Console
Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries.
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What Google’s 2025 Year in Review Tells Us About the Future of PPC via @sejournal, @brookeosmundson
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What Google’s 2025 Year in Review Tells Us About the Future of PPC via @sejournal, @brookeosmundson
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Search Engine Journal
What Google’s 2025 Year in Review Tells Us About the Future of PPC
A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.
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Google Disputes Report Claiming Ads Are Coming To Gemini In 2026 via @sejournal, @MattGSouthern
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Google Disputes Report Claiming Ads Are Coming To Gemini In 2026 via @sejournal, @MattGSouthern
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Search Engine Journal
Google Pushes Back On Adweek Report About Gemini Ads In 2026
Google disputes a report claiming ads will arrive in the Gemini app in 2026, saying there are no current plans to add them.
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Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better? via @sejournal, @rollerblader
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Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better? via @sejournal, @rollerblader
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Search Engine Journal
Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better?
This Ask an SEO highlights the shift from link quantity to meaningful PR coverage that drives real customers and brand demand.
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Why Is Organic Traffic Down? Here’s How To Segment The Data via @sejournal, @torylynne
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Why Is Organic Traffic Down? Here’s How To Segment The Data via @sejournal, @torylynne
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Search Engine Journal
Why Is Organic Traffic Down? Here’s How To Segment The Data
Discover proven tips, tools, and approaches to data segmentation that can help identify SEO issues when organic traffic is down.